What is ServiceNow? Everything You Need To Know

April 2nd, 2024

Have you heard about the ServiceNow platform but unsure of whether you should learn it or not? Here's a blog with everything you need to know about the this platform.

What Is ServiceNow

Considering today's digital expansion, it is not possible for any organization to stay untouched from investing in the cloud. This is where ServiceNow pops out as a robust and reliable solution, enabling organizations of all sizes to bring all their IT solutions under a single roof. With its impressive list of services and products, ServiceNow has become a favorite among organizations.

Its popularity can be understood with this report by Future Market Insights. It states that the market size for ServiceNow tech services is forecast to grow to $123.2 billion USD by 2033. The CAGR is expected to be around 17.4% between 2023 and 2033.

Let's explore answers to questions like what is ServiceNow, what it does, and which industries benefit from it?

What is ServiceNow?

What is ServiceNow

ServiceNow, founded in 2004, is a cloud-based platform offering workflow automation capabilities. With this suite of services and products, it aids organizations in automating routine tasks, enhancing their general operational efficiency, and streamlining operations.

Also called Now, it specializes in IT operations management, IT business management, and IT service management. The platform is implemented on top of the existing enterprise systems and data, minimizing digital sprawl, and enabling digital transformation. Now that you know what it is, let's see 'what is ServiceNow used for' and what are its top products and services.

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What is ServiceNow Used for?

After getting an answer to the question of 'what is ServiceNow', most people turn towards understanding what it is used for. Here are some points to help you understand its working a bit better.

  1. Streamline & Automate Business Processes

This platform is a pro player in transforming how business operations happen. It streamlines all key operations aspects into a single platform, leading to high automation. As a result, businesses enjoy efficient process handling and lesser response time, all leading to enhanced business efficiency.

  1. Integrate with other Platforms & Systems

It integrates with other platforms and systems to improve its utility in a plethora of use cases. Hence, this versatile tool proves to be highly beneficial for enterprises coming from different technological ecosystems.

  1. Improve Decision Making

It aids in retrieving any sort of information easier with features like customizable interfaces and comprehensive reports. Integrated ticketing systems and drag-and-drop editors deliver a user-friendly experience. As businesses receive actionable insights, decision making improves.

You May Also Read- ServiceNow Tutorial

ServiceNow Products & Solutions

To help organizations enhance their operations and enjoy better outcomes, ServiceNow offers plenty of products and solutions. Here is a list of a few of them:

1. IT Service Management (ITSM)

ITSM aids organizations in managing their IT infrastructure and services. These include problem management, asset management, incident management, and change management.

2. Customer Service Management (CSM)

CSM offers a personalized and consistent customer experience throughout all available touchpoints and channels. This is great for businesses that look forward to optimizing their customer experiences.

3. IT Operations Management (ITOM)

ITOM offers highly valuable support to manage business performance. It also keeps a check on the availability of IT services and infrastructure such as servers, applications, and networks.

4. Automation Engine

Intelligent technologies are put to work with Automation Engine. The goal is to reduce manual efforts, enhance efficiency, and automate processes and workflows.

5. HR Service Delivery

With HR Service Delivery, organizations streamline their HR processes easily to deliver a retention-building employee experience. This is done via HR case management, onboarding/offboarding support, and advanced employee self-service.

6. App Engine

With App Engine, companies can build custom apps on this platform. With Now's no-code and low-code development capabilities, it turns software concepts into reality.

7. Security Operations (SecOps)

SecOps offers essential tools for managing security vulnerabilities and incidents swiftly and successfully. This aids in identification and eradication of any potential issues before they become big enough to cause any damage to the business.

Which Industries Benefit from ServiceNow?

ServiceNow Benefits

There are plenty of industries that benefit by using ServiceNow and this list is going to keep on expanding with time. Here are a few industries using this platform today:

  1. Education

Its centralized platform aids in seamlessly connecting departments, school staff, students, and faculties. This delivers a seamless and modernized learning experience.

  1. Financial Services

Companies in insurance, wealth management, and banking use this platform for a more integrated customer experience. It helps advisors and agents to make right decisions, maintain compliance, and deliver top-notch service experience.

  1. Healthcare

Healthcare service providers are able to deliver enhanced healthcare experiences and outcomes with Now. It aids in connecting teams, integrating systems, and streamlining processes.

  1. Government

A secure platform like this one is highly useful in government tasks. It aids in optimizing services and enhancing decision making processes.

  1. Energy & Utilities

Companies in the energy and utility domain, such as gas and oil companies, enjoy great benefits. This is because many critical operations are automated and many reliable services are delivered.


ServiceNow is a highly popular all-in-one solution that assists its users in plenty of ways. This includes customer relationship management functions, employee workflow automation, and Smart IT support services, among others. Now that you know 'what is ServiceNow platform' and have understood what does ServiceNow do, you can think further about how this platform can help your future. If you are planning to learn ServiceNow then you have to build foundation first.

FAQs for What is ServiceNow

Question. What is the ServiceNow platform?

ServiceNow is an intelligent, cloud-based platform that aids organizations in digital transformation.

Question. What is the Service Now tool?

What is the Service Now tool? It is used to set up systems for managing, defining, structuring, and automating IT services for the organizations using it. In simple terms, it's a tool that aids in raising and tracking processes and tickets to catalog regular IT service requests.

Question. What are the 3 main parts of ServiceNow?

The 3 main parts of ServiceNow are IT business management (ITBM), IT operations management (ITOM), and IT service management (ITSM).

Question. What does ServiceNow do?

ServiceNow is a leading platform that aids in customer growth, drives technology intelligence, achieves operational excellence, digitizes unique business processes, enhances employee productivity, and transforms business-critical operations.

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