IgmGuru's Advanced CPC Course is meant to transform you into an industry-ready paid promoting skilled. You’ll learn to master the nuances of cost per click, show advertising, conversion optimization, and internet analytics, and you’ll acquire in-depth project expertise to arrange you for managing paid promoting initiatives.
Paid marketing is the best powerful method to target online customer/audiences which accounts for more than 40 percent of all the online marketing economy. A CPC specialist is accountable for managing, planning, and fulfillment of marketing campaigns on various media/platforms in order to achieve organizational goals like brand awareness, lead generations, sales conversion and much more. This position needs a combination of marketing and analytical expertise and thorough knowledge of bidding methods, performance measurement, advertisement platforms, conversion optimization, search engine marketing and much more that handles the campaign for a successful and better ROI conversion.
What are the Course Objectives?
This Advanced Cost Per Click (CPC) course helps participants to realize experience in Cost Per Click and Paid Search. when finishing this course, participants will:
Have knowledge and experience on numerous aspects of Cost Per Click advertising.
Be accustomed to the auction model, ranking algorithms, and post-click activity.
Understand the variations between numerous search engines and the way each will have an effect on a campaign.
Be ready to assess the market shared by the search engines.
Analyze past and future Cost Per Click trends.
Define, measure, and compare keywords and opt for the most effective to suit the advertising model.
Have a powerful awareness of campaign settings, the way to structure a campaign, and rating models.
Be skillful in writing your own ads, developing landing pages, and victimization ad teams.
Review the market trends to decipher that PPC campaign works for alternative marketers.
Track clicks and also the come on Investment to see success in every campaign.
Will have data of how advertising can gain insights into advanced Content selling and advanced website conversion rate improvement.
What Skills will you grasp?
At the end of this PPC Certification course, you'll be in a position to:
Ensure that your business will be found simply on programme results
Dramatically increase the traffic to your website
Enhance your reach to each native and international customers
Control your ad budget
Measure your ads’ performances
Get leads quickly and improve your lead generation results
Who can opt for this course?
CPC skills are ideal for people who look for leadership positions in paid promoting. the subsequent roles square measure best suited to be CPC specialists:
Digital promoting executives
Marketing and sales professionals
Management, engineering, business, and communication graduates
Entrepreneurs and business owners
Lesson 1 - Introduction To CPC Advertising
1.1 Introduction To CPC Advertising
1.2 Psychology Of Search
1.3 The Search Opportunity
1.4 The Buying Cycle
1.5 Quick Note On User Interfaces
Lesson 2 - Testing And Advanced Landing Page Strategy
2.1 Landing Page Testing
2.2 Advanced Testing Techniques
2.3 Building The Perfect Landing Page
Lesson 3 - Creating Your Account Strategy And Launching And Monitoring Accounts
3.1 Creating, Launching, And Managing A PPC Account, Part 1
3.2 Creating, Launching, And Managing A PPC Account, Part 2
3.3 Strategy Documentation & Implementation
Lesson 4 - Quality Score
4.1 Introduction To Quality Score
4.2 Working With Quality Score: Part 1
4.3 Working With Quality Score: Part 2
4.4 Pivot Tables And Quality Score
Lesson 5 - Account Organization
5.1 Ad Group Organization
5.2 Campaign Organization
5.3 Working With Multiple Accounts
Lesson 6 - The Content/Display Network
6.1 PPC: Introduction To Display Advertising
6.2 Advanced Display Targeting, Part 1: Advanced Targeting Options
6.3 Advanced Display Targeting, Part 2: Taking Action
6.4 Image And Video Ads
Lesson 7 - Conversion Tracking, Bidding, And Reporting
7.1 Setting And Measuring Goals
7.2 ROAS, Conversion, & Setting Initial Bids
7.3 Effective Bid Strategies, Part 1: Bidding Options
7.4 Effective Bid Strategies, Part 2: Setting Bids
7.5 How To Extract Valuable Data
Lesson 8 - Campaign Settings
8.1 Account Settings And UI Walkthrough
8.2 Campaign Settings, Part 1: Location And Language Targeting
8.3 Campaign Settings, Part 2: Types, Budget, & Reach
Lesson 9 - Writing Effective Ad Copy And Introduction To Landing Pages
9.1 Creating Compelling Ad Copy, Part 1: Connecting Search Queries To Websites
9.2 Ad Extensions
9.3 Landing Pages: Where To Send Your PPC Traffic
9.4 Ad Copy Testing
Lesson 10 - Introduction To Keywords And Match Types
10.1 Introducing Keywords, Part 1: Keyword Basics & Keyword Organization
10.2 Introducing Keywords, Part 2: The Long Tail & Keyword Discovery
10.3 Understanding Match Types
10.4 Managing Search Queries & Negative Keywords
10.5 How To Add Keywords
Lesson 11 - Tools And Other Networks
11.1 Save Time With AdWords Editor And Excel
How can I get my certificate?
Once you complete the 25 hrs of online training by IgmGuru, you have to go through the MCQ exam.