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Advanced CPC Specialist Online Training

  • 25 Hours

IgmGuru's Advanced CPC Course is meant to transform you into an industry-ready paid promoting skilled. You’ll learn to master the nuances of cost per click, show advertising, conversion optimization, and internet analytics, and you’ll acquire in-depth project expertise to arrange you for managing paid promoting initiatives.

Key Features of Digital Marketing & Programming

  • Instructor Led Training : 25 Hrs
  • 100% money back guarantee
  • Flexible Schedule
  • 24 X 7 Lifetime Support & Access
  • Experienced Trainers
  • 100% Job Assistance
  • Get Certified & Get Placed

For Individuals

Online Class Room Program

Online Class Room Program

  • 90 days of access to 12+ instructor-led online training classes
  • 180 days of access to high-quality,self-paced learning content designed by experts
  • $230.57

100% Money Back Guarantee ?

Batches start from 27 Apr 2019.


Paid marketing is the best powerful method to target online customer/audiences which accounts for more than 40 percent of all the online marketing economy. A CPC specialist is accountable for managing, planning, and fulfillment of marketing campaigns on various media/platforms in order to achieve organizational goals like brand awareness, lead generations, sales conversion and much more. This position needs a combination of marketing and analytical expertise and thorough knowledge of bidding methods, performance measurement, advertisement platforms, conversion optimization, search engine marketing and much more that handles the campaign for a successful and better ROI conversion.

What are the Course Objectives?

This Advanced Cost Per Click (CPC) course helps participants to realize experience in Cost Per Click and Paid Search. when finishing this course, participants will:

  • Have knowledge and experience on numerous aspects of Cost Per Click advertising.
  • Be accustomed to the auction model, ranking algorithms, and post-click activity.
  • Understand the variations between numerous search engines and the way each will have an effect on a campaign.
  • Be ready to assess the market shared by the search engines.
  • Analyze past and future Cost Per Click trends.
  • Define, measure, and compare keywords and opt for the most effective to suit the advertising model.
  • Have a powerful awareness of campaign settings, the way to structure a campaign, and rating models.
  • Be skillful in writing your own ads, developing landing pages, and victimization ad teams.
  • Review the market trends to decipher that PPC campaign works for alternative marketers.
  • Track clicks and also the come on Investment to see success in every campaign.
  • Will have data of how advertising can gain insights into advanced Content selling and advanced website conversion rate improvement.

What Skills will you grasp?

At the end of this PPC Certification course, you'll be in a position to:

  •  Ensure that your business will be found simply on programme results
  • Dramatically increase the traffic to your website
  • Enhance your reach to each native and international customers
  • Control your ad budget
  • Measure your ads’ performances

Who can opt for this course?

CPC skills are ideal for people who look for leadership positions in paid promoting. the subsequent roles square measure best suited to be CPC specialists:

  • Marketing managers
  • Digital promoting executives
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs and business owners


Lesson 1 - Introduction To CPC Advertising

  • 1.1 ​Introduction To CPC Advertising
  • 1.2 Psychology Of Search
  • 1.3 The Search Opportunity
  • 1.4 The Buying Cycle
  • 1.5 Quick Note On User Interfaces

Lesson 2 - Testing And Advanced Landing Page Strategy

  • 2.1 Landing Page Testing
  • 2.2 Advanced Testing Techniques
  • 2.3 Building The Perfect Landing Page

Lesson 3 - Creating Your Account Strategy And Launching And Monitoring Accounts

  • 3.1 Creating, Launching, And Managing A PPC Account, Part 1
  • 3.2 Creating, Launching, And Managing A PPC Account, Part 2
  • 3.3 Strategy Documentation & Implementation

Lesson 4 - Quality Score

  • 4.1 Introduction To Quality Score
  • 4.2 Working With Quality Score: Part 1
  • 4.3 Working With Quality Score: Part 2
  • 4.4 Pivot Tables And Quality Score

Lesson 5 - Account Organization

  • 5.1 Ad Group Organization
  • 5.2 Campaign Organization
  • 5.3 Working With Multiple Accounts

Lesson 6 - The Content/Display Network

  • 6.1 PPC: Introduction To Display Advertising
  • 6.2 Advanced Display Targeting, Part 1: Advanced Targeting Options
  • 6.3 Advanced Display Targeting, Part 2: Taking Action
  • 6.4 Image And Video Ads
  • 6.5 Remarketing

Lesson 7 - Conversion Tracking, Bidding, And Reporting

  • 7.1 Setting And Measuring Goals
  • 7.2 ROAS, Conversion, & Setting Initial Bids
  • 7.3 Effective Bid Strategies, Part 1: Bidding Options
  • 7.4 Effective Bid Strategies, Part 2: Setting Bids
  • 7.5 How To Extract Valuable Data

Lesson 8 - Campaign Settings

  • 8.1 Account Settings And UI Walkthrough
  • 8.2 Campaign Settings, Part 1: Location And Language Targeting
  • 8.3 Campaign Settings, Part 2: Types, Budget, & Reach

Lesson 9 - Writing Effective Ad Copy And Introduction To Landing Pages

  • 9.1 Creating Compelling Ad Copy, Part 1: Connecting Search Queries To Websites
  • 9.2 Ad Extensions
  • 9.3 Landing Pages: Where To Send Your PPC Traffic
  • 9.4 Ad Copy Testing

Lesson 10 - Introduction To Keywords And Match Types

  • 10.1 Introducing Keywords, Part 1: Keyword Basics & Keyword Organization
  • 10.2 Introducing Keywords, Part 2: The Long Tail & Keyword Discovery
  • 10.3 Understanding Match Types
  • 10.4 Managing Search Queries & Negative Keywords
  • 10.5 How To Add Keywords

Lesson 11 - Tools And Other Networks

  • 11.1 Save Time With AdWords Editor And Excel

Exam Certification

How can I get my certificate?

  • Once you complete the 25 hrs of online training by IgmGuru, you have to go through the MCQ exam.
  • Score a minimum of 65% to get your certificate.

Frequently Asked Questions

A :No, Exam expense is excluded in the preparation charges.

A :All of our to a great degree qualified mentors are AWS ensured with long stretches of ability instructing and managing inside the cloud space. everything about has had a thorough decision strategy that has profile screening, specialized examination, and an instructing demo before they're ensured to mentor for us. we tend to conjointly ensure that exclusively those mentors with a high graduated class rating remain on our personnel.

A :Our instructing collaborators are an over the top group of material experts here to help you to get ensured in your underlying attempt. They have communication with understudies proactively to affirm the course way is being pursued and help you to advance your learning ability, from classification onboarding to extend tutoring and work help. Training help is open all through business hours.

A :We offer day in and day out help through email, talk, and calls. we have a tendency to try and have an energetic group that gives on-request help through our locale discussion. What's a great deal of, you may have life expectancy access to the network gathering, even once fruition of your course with us.

A :All of the classifications square measure led through live on-line spilling. they're intuitive sessions that adjust you to bring inquiries and take an interest up in discourses all through classification time. We do, in any case, offer chronicles of each session you go to for your future reference. classes square measure gone to by a world group of onlookers to supplement your learning aptitude.

A :The devices you'll have to go to preparing are • Windows: Windows XP SP3 or higher • Mac: OSX 10.6 or higher • Internet speed: Preferably 512 Kbps or higher Headset, speakers, and amplifier: You'll require earphones or speakers to hear guidance obviously, and also a mouthpiece to converse with others. You can utilize a headset with an implicit amplifier, or separate speakers and mouthpiece.

Advanced CPC Specialist Online Training

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