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Digital Marketing Specialist Online Training

  • 53 Hours

IgmGuru's SEO Specialist Master program is designed according to the OMCA certification exam to make sure that candidate passes the exam in the first attempt. In this SEO Specialist Master Program, you get to learn the base of digital marketing. You master yourself in Search Engine Optimization, Search Engine Marketing, Email Marketing, Digital Analytics, Content Marketing, Mobile Marketing, and Conversion Optimization.

Key Features

  • Instructor Led Training : 53 Hrs
  • 100% money back guarantee
  • Flexible Schedule
  • 24 X 7 Lifetime Support & Access
  • Experienced Trainers
  • 100% Job Assistance
  • Get Certified & Get Placed

For Individuals

Online Class Room Program

Online Class Room Program

  • 90 days of access to 12+ instructor-led online training classes
  • 180 days of access to high-quality,self-paced learning content designed by experts
  • $384.30

100% Money Back Guarantee ?

Batches start from 27 Oct 2018.


The Digital marketing Certified Associate (DMCA) course is meant to assist you to master the essential disciplines in digital selling, as well as program improvement (SEO), social media, cost-per-click (CPC), conversion improvement, net analytics, content marketing, email, and mobile selling. Digital marketing is one of the world’s quickest growing disciplines, and this certification can raise your value within the marketplace and prepare you for a career in digital marketing.

What Skills will you grasp?

This course can enable you to:

  • Gain associate degree in-depth understanding of the varied digital selling disciplines: program optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
  • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook selling, Twitter Advertising, and YouTube marketing
  • Become a virtual digital selling manager for associate degree e-commerce company with Mimic professional simulations enclosed in our course. practice SEO, SEM, website Conversion Rate optimization, email marketing and a lot of.
  • Gain real-life expertise by finishing projects victimization Google Analytics, Google AdWords, Facebook marketing, and YouTube marketing
  • Learn how to formulate, plan, and execute effective digital marketing methods with the proper channel combine in our digital marketing strategy module
  • Become associate degree professional in Twitter advertising—we developed the Twitter advertising module during this course in partnership with Twitter
  • Create the proper marketing messages tailored for the proper audiences
  • Prepare for prime digital marketing certification exams like OMCA, Google Analytics, Google AdWords, Facebook marketing, and YouTube marketing certifications

What are the projects included in this course?

Digital marketing training is incomplete without sensible learning. during this course, you may work on four live comes of ten hours every that may give you active digital marketing expertise. The projects can place you in charge of an internet site, and you’ll use numerous digital selling tools to execute your digital selling strategy.

 Project 1: Google Analytics & SEO: you may start your business website, guarantee correct SEO, and change Google Analytics to research its performance.

 Project 2: Google AdWords: you may style a Google AdWords campaign to extend relevant paid search traffic to your website.

Project 3: Facebook Marketing: you may run a Facebook selling campaign for your website and maintain the Facebook page to make sure complete visibility and engagement.

Project 4: YouTube and Video Marketing: you may run a YouTube marketing campaign for your website and maintain your YouTube channel.


Lesson 1 - Search Engine Optimization

  • 1.1 Introduction
  • 1.2 On-Page Optimization
  • 1.3 Off-Site Optimization
  • 1.4 Duplicate Content
  • 1.5 Keyword Research and Competitive Intelligence
  • 1.6 Design and Architecture
  • 1.7 Local SEO
  • 1.8 SEO Measurement
  • 1.9 Algorithm Updates and SEO Changes
  • 1.10 Integrating SEO with Other Disciplines

Lesson 2 - Marketing Automation

  • 2.1 Introduction to Marketing Automation
  • 2.2 Lead Capture and Nurture
  • 2.3 Triggers and Series
  • 2.4 Drip Campaigns
  • 2.5 Nurture Campaigns
  • 2.6 Measurement Attribution
  • 2.7 Customer Journey

Lesson 3 - Programmatic Buying

  • 3.1 What is Programmatic Buying
  • 3.2 Programmatic Buying vs. Traditional Paid Marketing Approaches
  • 3.3 Programmatic Direct vs. Real-Time Bidding
  • 3.4 Programmatic Workflow
  • 3.5 Targeting Strategies in Programmatic
  • 3.6 Targeting Strategies in Programmatic

Lesson 4 - Digital Analytics

  • 4.1 Introduction to Digital Analytics
  • 4.2 Organizational Maturity
  • 4.3 Building Blocks
  • 4.4 Management Perspectives of Digital Analytics
  • 4.5 Key Performance Indicators (KPIs)
  • 4.6 Segmentation
  • 4.7 The Analysis Process
  • 4.8 Marketing Management
  • 4.9 Experimentation and Testing
  • 4.10 Reports and Dashboard
  • 4.11 The Digital Analytics Stack

Lesson 5 - Conversion Optimization

  • 5.1 Introducing Conversion Optimization
  • 5.2 Laying the Foundations of Conversion
  • 5.3 Getting to Know Your Customers
  • 5.4 Creating the Message
  • 5.5 Anatomy of a Landing Page
  • 5.6 Why Design Matters
  • 5.7 Testing for Conversions
  • 5.8 Seeing the Bigger Picture

Lesson 6 - Cost Per Click (CPC)

  • 6.1 Introduction to CPC
  • 6.2 Psychology of Search
  • 6.3 Account Hierarchy
  • 6.4 Search Ads and Keyword Targeting
  • 6.5 Increasing Reach with Display Network
  • 6.6 Reaching Target Audiences
  • 6.7 The Buying Funnel
  • 6.8 The Paid Search Auction
  • 6.9 Setting and Measuring Marketing Goals
  • 6.10 How CPC Fits into the Digital Strategy?

Lesson 7 - Mobile Marketing

  • 7.1 Introduction to Mobile Marketing
  • 7.2 Mobile Products and Services
  • 7.3 Promotions and Incentives
  • 7.4 Integration with Marketing Mix
  • 7.5 Mobile Advertising
  • 7.6 Mobile Analysis
  • 7.7 Rules and Regulations

Lesson 8 - Email Marketing

  • 8.1 Introduction to Email Marketing
  • 8.2 Elements of Email
  • 8.3 Working with an ESP
  • 8.4 Build and Maintain Your List
  • 8.5 Avoid Spam Penalties
  • 8.6 Email Deliver-ability
  • 8.7 Campaign Measurement
  • 8.8 Automation Basics

Lesson 9 - Content Marketing

  • 9.1 Introduction to Content Marketing
  • 9.2 Content Marketing Strategy
  • 9.3 Overseeing a Content Marketing Program
  • 9.4 Content Marketing Tactics
  • 9.5 Content Marketing Budget and Measurement

Lesson 10 - Social Media

  • 10.1 Introduction to Social Media
  • 10.2 Social Media Strategy and Planning
  • 10.3 Social Media Channel Management
  • 10.4 Social Media Management Tools
  • 10.5 Social Media Measurement and Reporting
  • 10.6 Social Advertising
  • 10.7 Social Media Platforms

Lesson 11 - Digital Marketing Strategy

  • 11.1 Digital Marketing Strategy

Exam Certification

How Can I become a Digital Marketing Certified Associate?

Once you’ve completed the DMCA course, you’ll schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education and experience. The certification is valid for two years when renewed with professional development units.

Frequently Asked Questions

A :No, Exam fee is not included in the training fees.

A :IgmGuru offer 24/7 support through email, chat, and calls. We tend to even have a passionate team that gives on-demand help through our community forum. What’s a lot of, you may have lifespan access to the community forum, even once completion of your course with us.

A :Our teaching assistants are a fanatical team of material consultants here to assist you to get certified in your initial try. They have interaction with students proactively to confirm the course path is being followed and assist you to enrich your learning expertise, from the category onboarding to project mentoring and job help. Teaching help is accessible throughout business hours.

A :All of our extremely qualified trainers are AWS certified with years of expert coaching and dealing within the cloud domain. Every one of them has had a rigorous choice method that has profile screening, technical analysis, and a coaching demo before they're certified to coach for us. we have a tendency to conjointly make sure that solely those trainers with a high alumni rating stay on our faculty.

A :The tools you’ll need to attend training are • Windows: Windows XP SP3 or higher • Mac: OSX 10.6 or higher • Internet speed: Preferably 512 Kbps or higher Headset, speakers, and microphone: You’ll need headphones or speakers to hear instruction clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and a microphone.

A :All of the categories square measure conducted via live online streaming. they're interactive sessions that modify you to raise queries and participate in discussions throughout category time. We do, however, offer recordings of every session you attend for your future reference. categories square measure attended by a world audience to complement your learning expertise.

Digital Marketing Specialist Online Training

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