Salesforce Marketing Cloud Training Certification Course Online

SKU: 8711
13 Lesson
36 Hours
The Salesforce Marketing Cloud training online by igmGuru is for those who wish to enjoy a successful career in the cloud industry. With our Salesforce Marketing Cloud online course, you will learn Salesforce concepts (basic to advanced) to help you set up and configure data models, run automated email campaigns, provide scalable solutions, and track marketing metrics. Our curriculum is designed to help you ace the Salesforce Marketing Cloud Certification exam.

Salesforce Marketing Cloud Course Overview

igmGuru's Salesforce Marketing Cloud Course online program has been curated by subject matter experts and is aligned with the Salesforce Marketing Cloud Certification Exam. Salesforce Marketing Cloud is a cloud-based software platform that allows business to manage and automate their marketing efforts.

This platform includes features such as email marketing, social media marketing, mobile marketing, and data management. It also includes tools for segmentation, personalization, and analytics. igmGuru's Salesforce Marketing Cloud Course program covers topics like email marketing best practices, message design, subscriber & data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

Salesforce Marketing Cloud is a cloud-based software platform that allows businesses to manage and automate their marketing process. Salesforce Marketing Cloud (SFMC) Training Online program by igmGuru focuses on teaching how to use these tools to create and execute effective marketing campaigns, as well as how to analyze and measure the performance of those campaigns.

Our Salesforce Marketing Cloud online course also covers the best practices and strategies for using the platform to achieve business goals. SFMC Certification program covers the fundamentals that are necessary for users to begin leveraging their marketing operations via the Salesforce Marketing platform.

The main goal of the SFMC training course is to make you a skilled Marketing Cloud professional —even if you have not previously worked on a marketing automation platform before. The Salesforce Marketing Cloud programs are structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Salesforce Marketing platform. It will take over around 30 hours to complete and will enable the candidate to successfully begin executing marketing campaigns through Email Studio.

What are the Objectives

The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:

  1. Build email marketing campaigns by making use of the various tools within Email Studio, including Content Builder.
  2. Build relational data models.
  3. Send emails using email application sending methods.
  4. Build complex email automation.
  5. Create reports of email tracking data.

Who Can Opt?

Salesforce Marketing Cloud training is best suited for:

  1. Those who wish to leverage Marketing Cloud features.
  2. Consultants
  3. Admins

What Skills You Will Grasp?

  • The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns.
  • You will learn how to build email marketing campaigns while utilizing a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.
  • The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.

What are the benefits?

After getting certified in our Salesforce Marketing Cloud Training, you can expect yourself to work in a better position within your company or switch jobs. You can also expect to earn a good salary too.

Key Features

Salesforce Marketing Cloud Training Modules

1. Data Overview
2. Lists: What is a Subscriber?
3. Lists: How to Create Attributes
4. Lists: How to Create a List
5. Lists: How to Add Subscribers to a List
6. Lists: What are the Profile and Subscription Centers?
7. Data Extensions: What is a Data Extension?
8. Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
9. Data Extensions: How to Create a Data Extension
10. Data Extensions: How to Import Data into a Data Extension
11. Contact Builder Overview

1. Content Builder Overview
2. Uploading Assets into Content Builder
3. Content Blocks: How to Create Static Content Blocks
4. Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
5. Content Blocks: How to Add Links to Content
6. Templates: What a Template is and the Various Ways to Create One
7. Templates: How to Create a Template with Locked Content
8. Template: How to Specify Specific Content to be Placed in a Content Area in a Template
9. Email: How to Create an Email From a Template
10. Email: How to Add Multiple Content Blocks to a Single Content Area
11. Email: How to Add a Button Content Block

1. Content Detective
2. Validation
3. Preview
4. Test Send
5. Approvals

1. Send Flow
2. User-Initiated Email
3. A/B Testing
4. Bounce Mail Management
5. Global, Master, and List-Level Unsubscribes

1. Tracking Data
2. Standard Reports
3. Automating Reports

1. Drag-and-Drop Segmentation
2. How to Create Random and Filtered Segments
3. How to Create Segments Using Measures
4. Refreshing Data
5. Query Activity
6. Audience Builder Overview

1. Data Activities: Data Extract
2. Data Activities: Import
3. Data Activities: File Transfer
4. Refresh Activities: Filter Activity; Query Activity
5. Email Automation: Overview of Email Automation Tools
6. Email Automation: Welcome Series using Journey Builder
7. Email Automation: Triggered Email
8. Email Automation: Welcome Series Using Automation Studio

1. Describe why customer journeys are important
2. Define the customer journey
3. Identify how to create 1:1 customer journeys

1. Define the Marketing Cloud
2. Log in to the Marketing Cloud

1. Define Contact Builder
2. Describe and use the various tools in Contact Builder
3. Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

1. Define Journey Builder
2. Define an Interaction
3. Build an Interaction
4. Build an Interaction
5. Create an Entry Event
6. Utilize various Journey Builder activities

1. Set a goal
2. Test the Interaction
3. Review metrics
4. Create a new version of an Interaction

1. Functions and Overview on AMPscripts
2. AMPscripts Used Cases

Talk To Us

We are happy to help you

1-800-7430-173 (US Toll Free)

Drop Us a Query

Fields marked * are mandatory

Request For Live Demo Class

Salesforce Marketing Cloud Course Fees


US $ 299.00
Refund Policy
  • Duration : 36 hrs
  • Lifetime Free Upgrade
  • Reference Documents
  • 24x7 Support & Access

Online Class Room Program

US $ 699.00
100% Money Back Guarantee
  • Duration : 36 Hrs
  • Plus Self Paced
Classes Starting From
  • Fast Track Batch 16 Jul 2024
  • Weekday Batch 22 Jul 2024
  • Weekend Batch 20 Jul 2024

Corporate Training

  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer


Salesforce Marketing Cloud Certification

What should you know about the Salesforce Marketing Cloud Certification Exam in 2024?

The Salesforce Email Marketing Specialist exam is certification exam offered by Salesforce official for individuals who wish to demonstrate their knowledge and expertise in the Salesforce Marketing Cloud Email Studio. The exam covers like creating and managing email campaigns, segmenting and targeting audiences, measuring and analyzing campaigns performance. It includes questions on best practices and strategies for using the platform to achieve business need goals.

To become, a Salesforce Email Marketing Specialist, candidates must pass the latest certification exam as per the passing criteria.

The exam is online, and can be taken at any time and below are the criteria's

  • Number of questions: 60 multiple-choice/multiple-select questions
  • Time allotted: 90 minutes
  • Passing score: 65%
  • Registration fee: USD 200 + taxes
  • Retake fee: USD 100 + taxes
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.

Salesforce recommends, that candidates have at least six months of working experience with the Salesforce Marketing Cloud Email Studio tool and a general understanding of email marketing concepts and best practices before attempting the latest certification exam. Additionally, candidates has prepare for the exam by taking the Email Studio Specialist Super badge on Trailhead and studying the Email Studio Implementation guide and the email studio administrator guide.

Salesforce Marketing Cloud Certification

Salesforce Marketing Cloud Online Training FAQ's