Digital Marketing Training Online and Certification Course

SKU: 8506
11 Lesson
53 Hours
Digital marketing online course by igmGuru is for marketing managers, content marketers, students, and beginners looking to make a career in this expanding field. Learn to optimize a website for search engines, create ad strategies, and non-paid strategies to grow a business in our digital marketing training program. Earn the highly esteemed digital marketing certification to help you have a future in this rapidly growing sector.

Digital Marketing Course Overview

igmGuru’s Digital Marketing training online program has been curated by subject matter experts according to the Digital Marketing certification exam. This Digital Marketing Course online program will get you to learn the basic and advanced concepts of the course. The hands-on projects that you work on here will place you in charge of an internet site, wherein you will have to use numerous online tools to execute your online selling strategy. Won't you like to join the community that is growing at such a great pace? Having a digital marketing training and certification are the feathers that your hat needs to find success in this rapidly changing world.

With the course, we can assure you will be able to master the following techniques:

  • Online selling
  • Search Engine Optimization (SEO)
  • Social media - optimization & marketing (SMO & SMM)
  • Cost-per-click (CPC)
  • Conversion improvement
  • Net analytics
  • Content marketing
  • Email marketing
  • Mobile selling

Why learn digital marketing Training course online?

This course will enable you to:

  • Gain in-depth understanding of the varied digital selling disciplines: program optimization (SEO), using social media, pay-per-click (PPC), website conversion rate optimization, web analytics, content, and mobile marketing and many more.
  • Master its execution tools: Google Analytics, Google AdWords, Facebook selling, Twitter Advertising, and YouTube option.
  • Become a virtual selling manager for associate degree e-commerce company with Mimic professional simulations enclosed in our course. Practice SEO, SEM, website Conversion Rate optimization, email one and a lot more.
  • Gain real-life expertise by finishing projects around Google Analytics, Google AdWords, Facebook marketing, and YouTube option.
  • Learn how to formulate, plan, and execute effective online marketing methods with the proper channel brought together in our marketing strategy module
  • Become a professional in Twitter advertising— we have developed a Twitter advertising module during this course in partnership with Twitter
  • Create the proper marketing messages tailored for the proper audiences
  • Prepare for prime digital branding certification exams like OMCA, Google Analytics, Google AdWords, Facebook marketing, and YouTube marketing certifications

What are the projects included in igmGuru's online Digital Marketing course?

  • Project 1: Google Analytics & SEO: Think about starting one’s own business website and try various google tricks and research to think of the various google results.
  • Project 2: Google AdWords: you may style a Google AdWords campaign to extend relevant paid search traffic to your website.
  • Project 3: Facebook: think of running an Fb campaign for a product selling. Think of investing in the right strategies to support the campaign.
  • Project 4: YouTube and Video: you may run a YouTube campaign for your website and maintain your YouTube channel.

Key Features

Digital Marketing Training Modules

1. Introduction
2. On-Page Optimization
3. Off-Site Optimization
4. Duplicate Content
5. Keyword Research and Competitive Intelligence
6. Design and Architecture
7. Local SEO
8. SEO Measurement
9. Algorithm Updates and SEO Changes
10. Integrating SEO with Other Disciplines

1. Introduction to Social Media
2. Social Media Strategy and Planning
3. Social Media Channel Management
4. Social Media Management Tools
5. Social Media Measurement and Reporting
6. Social Advertising
7. Social Media Platforms

1. Introduction to Content Marketing
2. Content Marketing Strategy
3. Overseeing a Content Marketing Program
4. Content Marketing Tactics
5. Content Marketing Budget and Measurement

1. Introduction to Email Marketing
2. Elements of Email
3. Working with an ESP
4. Build and Maintain Your List
5. Avoid Spam Penalties
6. Email Deliver-ability
7. Campaign Measurement
8. Automation Basics

1. Introduction to Mobile Marketing
2. Mobile Products and Services
3. Promotions and Incentives
4. Integration with Marketing Mix
5. Mobile Advertising
6. Mobile Analysis
7. Rules and Regulations

1. Introduction to CPC
2. Psychology of Search
3. Account Hierarchy
4. Search Ads and Keyword Targeting
5. Increasing Reach with Display Network
6. Reaching Target Audiences
7. The Buying Funnel
8. The Paid Search Auction
9. Setting and Measuring Marketing Goals
10. How CPC Fits into the Digital Strategy?

1. Introducing Conversion Optimization
2. Laying the Foundations of Conversion
3. Getting to Know Your Customers
4. Creating the Message
5. Anatomy of a Landing Page
6. Why Design Matters
7. Testing for Conversions
8. Seeing the Bigger Picture

1. Introduction to Digital Analytics
2. Organizational Maturity
3. Building Blocks
4. Management Perspectives of Digital Analytics
5. Key Performance Indicators (KPIs)
6. Segmentation
7. The Analysis Process
8. Marketing Management
9. Experimentation and Testing
10. Reports and Dashboard
11. The Digital Analytics Stack

1. What is Programmatic Buying
2. Programmatic Buying vs. Traditional Paid Marketing Approaches
3. Programmatic Direct vs. Real-Time Bidding
4. Programmatic Workflow
5. Targeting Strategies in Programmatic
6. Targeting Strategies in Programmatic

1. Introduction to Marketing Automation
2. Lead Capture and Nurture
3. Triggers and Series
4. Drip Campaigns
5. Nurture Campaigns
6. Measurement Attribution
7. Customer Journey

1. Digital Marketing Strategy

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Digital Marketing Course Fees

Online Class Room Program

US $ 799.00
Refund Policy
  • Duration : 53 hrs
  • Lifetime Free Upgrade
  • Reference Documents
  • 24x7 Support & Access

Corporate Training

  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

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Digital Marketing Certification Exam

How Can I Become a Digital Marketing Certified Associate in 2024?

The top digital marketing certifications you can go for after completing igmGuru's Digital Marketing training include -

1. Google AdWords Certification
2. HubSpot Inbound Certification
3. Meta: Certified Digital Marketing Associate
4. Microsoft Advertising Certifications

Digital Marketing Certification Exam


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