menu
menu All Courses
cart 0
Have Question?Send us your query Contact Us

Salesforce Marketing Cloud Training Online and Certification Course

  • 36 Hours

The Salesforce Marketing Cloud training online by igmGuru is for those who wish to enjoy a successful career in the cloud industry. With our Salesforce Marketing Cloud online course, you will learn Salesforce concepts (basic to advanced) to help you set up and configure data models, run automated email campaigns, provide scalable solutions, and track marketing metrics. Our curriculum is designed to help you ace the Salesforce Marketing Cloud Certification exam.

Salesforce Marketing Cloud Training Online and Certification Course
  1. Home
  2. Salesforce Certification
  3. Salesforce Marketing Cloud Training Online and Certification Course

Salesforce Marketing Cloud Training Modules

  • Lesson 1 - Data

    • 1.1 Data Overview
    • 1.2 Lists: What is a Subscriber?
    • 1.3 Lists: How to Create Attributes
    • 1.4 Lists: How to Create a List
    • 1.5 Lists: How to Add Subscribers to a List
    • 1.6 Lists: What are the Profile and Subscription Centers?
    • 1.7 Data Extensions: What is a Data Extension?
    • 1.8 Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
    • 1.9 Data Extensions: How to Create a Data Extension
    • 1.10 Data Extensions: How to Import Data into a Data Extension
    • 1.11 Contact Builder Overview

  • Lesson 2 - Content

    • 2.1 Content Builder Overview
    • 2.2 Uploading Assets into Content Builder
    • 2.3 Content Blocks: How to Create Static Content Blocks
    • 2.4 Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
    • 2.5 Content Blocks: How to Add Links to Content
    • 2.6 Templates: What a Template is and the Various Ways to Create One
    • 2.7 Templates: How to Create a Template with Locked Content
    • 2.8 Template: How to Specify Specific Content to be Placed in a Content Area in a Template
    • 2.9 Email: How to Create an Email From a Template
    • 2.10 Email: How to Add Multiple Content Blocks to a Single Content Area
    • 2.11 Email: How to Add a Button Content Block

  • Lesson 3 - Testing

    • 3.1 Content Detective
    • 3.2 Validation
    • 3.3 Preview
    • 3.4 Test Send
    • 3.5 Approvals

  • Lesson 4 - Sending

    • 4.1 Send Flow
    • 4.2 User-Initiated Email
    • 4.3 A/B Testing
    • 4.4 Bounce Mail Management
    • 4.5 Global, Master, and List-Level Unsubscribes

  • Lesson 5 - Analyze Your Results

    • 5.1 Tracking Data
    • 5.2 Standard Reports
    • 5.3 Automating Reports

  • Lesson 6 - Segmentation

    • 6.1 Drag-and-Drop Segmentation
    • 6.2 How to Create Random and Filtered Segments
    • 6.3 How to Create Segments Using Measures
    • 6.4 Refreshing Data
    • 6.5 Query Activity
    • 6.6 Audience Builder Overview

  • Lesson 7 - Automation

    • 7.1 Data Activities: Data Extract
    • 7.2 Data Activities: Import
    • 7.3 Data Activities: File Transfer
    • 7.4 Refresh Activities: Filter Activity; Query Activity
    • 7.5 Email Automation: Overview of Email Automation Tools
    • 7.6 Email Automation: Welcome Series using Journey Builder
    • 7.7 Email Automation: Triggered Email
    • 7.8 Email Automation: Welcome Series Using Automation Studio

  • Lesson 8 - Customer Journeys

    • 8.1 Describe why customer journeys are important
    • 8.2 Define the customer journey
    • 8.3 Identify how to create 1:1 customer journeys

  • Lesson 9 - Marketing Cloud

    • 9.1 Define the Marketing Cloud
    • 9.2 Log in to the Marketing Cloud

  • Lesson 10 - Contact Builder

    • 10.1 Define Contact Builder
    • 10.2 Describe and use the various tools in Contact Builder
    • 10.3 Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

  • Lesson 11 - Journey Builder

    • 11.1 Define Journey Builder
    • 11.2 Define an Interaction
    • 11.3 Build an Interaction
    • 11.4 Build an Interaction
    • 11.5 Create an Entry Event
    • 11.6 Utilize various Journey Builder activities

  • Lesson 12 - Monitoring and Optimizing

    • 12.1 Set a goal
    • 12.2 Test the Interaction
    • 12.3 Review metrics
    • 12.4 Create a new version of an Interaction

  • Lesson 13 - AMPscripts

    • 13.1 Functions and Overview on AMPscripts
    • 13.2 AMPscripts Used Cases

Drop Us A Query

Request For Live Demo Class

Salesforce Marketing Cloud Course Fees

100% Money Back Guarantee ?

Self Paced Learning

€283

  • Duration:32 Hrs
  • Lifetime Free Upgrade
  • Reference Documents
  • 24*7 Support & Access
Watch 1st class free
100% Money Back Guarantee ?

Online Class Room Program

€660

  • Duration: 36 Hrs
  • Reference Documents
Classes Starting From

Fast Track Batch 04 Dec 2023

Weekday Batch 04 Dec 2023

Weekend Batch 09 Dec 2023

Corporate Training

  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

Want to know Today’s Offer

Trusted By Top Companies Worldwide

client
client
client
client
client
client
client
client
client
client
client
client
client
client
client
client
client
client
client
client
client
client

Salesforce Marketing Cloud Course Overview

igmGuru's Salesforce Marketing Cloud Course online program has been curated by subject matter experts and is aligned with the Salesforce Marketing Cloud Certification Exam. Salesforce Marketing Cloud is a cloud-based software platform that allows business to manage and automate their marketing effor......read more

igmGuru's Salesforce Marketing Cloud Course online program has been curated by subject matter experts and is aligned with the Salesforce Marketing Cloud Certification Exam. Salesforce Marketing Cloud is a cloud-based software platform that allows business to manage and automate their marketing efforts. This platform includes features such as email marketing, social media marketing, mobile marketing, and data management. It also includes tools for segmentation, personalization, and analytics. igmGuru's Salesforce Marketing Cloud Course program covers topics like email marketing best practices, message design, subscriber & data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

Salesforce Marketing Cloud is a cloud-based software platform that allows businesses to manage and automate their marketing process.

Salesforce Marketing Cloud (SFMC) Training Online program by igmGuru focuses on teaching how to use these tools to create and execute effective marketing campaigns, as well as how to analyze and measure the performance of those campaigns. Our Salesforce Marketing Cloud online course also covers the best practices and strategies for using the platform to achieve business goals.

SFMC Certification program covers the fundamentals that are necessary for users to begin leveraging their marketing operations via the Salesforce Marketing platform. The main goal of the SFMC training course is to make you a skilled Marketing Cloud professional —even if you have not previously worked on a marketing automation platform before. The Salesforce Marketing Cloud programs are structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Salesforce Marketing platform. It will take over around 30 hours to complete and will enable the candidate to successfully begin executing marketing campaigns through Email Studio. 

What are the Objectives of Salesforce Marketing Cloud Training?

The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:

  1. Build email marketing campaigns by making use of the various tools within Email Studio, including Content Builder.
  2. Build relational data models.
  3. Send emails using email application sending methods.
  4. Build complex email automation.
  5. Create reports of email tracking data.

Who can opt for the Salesforce Marketing Cloud Training Online?

Salesforce Marketing Cloud training is best suited for:

  1. Those who wish to leverage Marketing Cloud features.
  2. Consultants
  3. Admins

What Skills you will grasp in Salesforce Marketing Cloud Online Training Program?

- The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns.
- You will learn how to build email marketing campaigns while utilizing a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.
- The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.

What are the benefits of Salesforce Marketing Cloud Course?

After getting certified in our Salesforce Marketing Cloud Training, you can expect yourself to work in a better position within your company or switch jobs. You can also expect to earn a good salary too.

show less

Key Features

  • Instructor Led Training: 36 Hrs
  • Experienced & Professional Trainers
  • Small Batches
  • 24 X 7 Lifetime Support & Access
  • 1 On 1 Training Option Available
  • Flexible Schedule

Contact Us - Worldwide

Salesforce Marketing Cloud Certification

About the Salesforce Marketing Cloud Certification ExamThe Salesforce Email Marketing Specialist exam is certification exam, offered by Salesforce official for individuals, who want to demonstrate their knowledge and expertise with the Salesforce Marketing Cloud Email Studio. The exam covers like creating and managing ema......read more

About the Salesforce Marketing Cloud Certification Exam

The Salesforce Email Marketing Specialist exam is certification exam, offered by Salesforce official for individuals, who want to demonstrate their knowledge and expertise with the Salesforce Marketing Cloud Email Studio. The exam covers like creating and managing email campaigns, segmenting and targeting audiences, measuring and analyzing campaigns performance. It's includes latest questions on best practices and strategies for using the platform to achieve business need goals.

To become, a Salesforce Email Marketing Specialist, candidates must pass the latest certification exam as per the passing criteria.

The exam is online, and can be taken at any time and below are the criteria's
  • Content: 60 multiple-choice/multiple-select questions, 5 unscored questions*
  • Time allotted to complete the exam: 90 minutes
  • Passing score: 65%
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. 

Salesforce recommends, that candidates have at least six months of working experience with the Salesforce Marketing Cloud Email Studio tool and a general understanding of email marketing concepts and best practices before attempting the latest certification exam. Additionally, candidates has prepare for the exam by taking the Email Studio Specialist Super badge on Trailhead and studying the Email Studio Implementation guide and the email studio administrator guide.

show less

You May Also Like

Salesforce Marketing Cloud Online Training FAQ's

  • A :The devices you'll need for Salesforce Marketing Cloud Admin Certification training are • Windows: Windows XP SP3 or higher • Mac: OSX 10.6 or higher • Internet speed: Preferably 512Kbps or higher • Headset • Speakers • Amplifier

  • A :Salesforce Marketing Cloud course is not that much hard to learn. With dedication and proper Salesforce Marketing Cloud training course, one can easily learn in a span of just 2 months. igmGuru's course curriculum is designed in such an effective manner that one can easily learn salesforce marketing cloud without any stress. SFMC Certification program by igmGuru covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Salesforce Marketing platform. The primary goal of the SFMC training is to make you a skilled Marketing Cloud professional. The Salesforce Marketing Cloud program is designed to give users the basic knowledge that they required to be able to create simple marketing campaigns through the Salesforce Marketing platform. One can easily grasp the email marketing best practices, subscriber and data management, message design, email automation, inbox delivery, and tracking and reporting metrics within the Marketing Cloud Email application.

  • A :If you are wondering how to become a Salesforce Marketing Cloud Consultant, then the best step to take is to enroll in igmGuru’s Salesforce Marketing Cloud training program. It is recommended that you have hands-on working experience in the role of a Salesforce Marketing Cloud Solutions Architect or hold similar expertise.

  • A :Salesforce Marketing Cloud Certification cost is around USD 200 with retake fee of USD 100, local taxes are applicable in the above pricing.

  • A :Yes, it is easy to learn the Salesforce Marketing Cloud course. As it won't require coding knowledge, so anyone who is from a non-programming background can easily learn this. The Salesforce Marketing Cloud is a platform that combines a number of features into an integrated marketing solution. This can improve email campaigns, overall marketing strategies, and CRM for sales teams. It offers an easy-to-use interface that streamlines communication between businesses and consumers.

  • A :The salary for professionals in the field of Salesforce Marketing Cloud can differ based on various factors including location, years of experience, job position, and company size. On average, individuals working as Salesforce Marketing Cloud specialists or administrators can anticipate earning an annual salary ranging from $60,000 to $100,000. However, salaries can be higher for senior-level roles or positions that require advanced expertise and experience. Other factors such as certifications, industry demand, and market conditions can also impact salary levels. To obtain the most accurate and up-to-date information, it is recommended to research salary ranges specific to your location and refer to job market resources or salary surveys.

  • A :Salesforce Marketing certification is provided by Salesforce.

  • A :No, exam expenses are not incorporated into the SFMC certification course fee.

  • A :The team of our Qualified mentors is SFMC Certified. They bear the long stretches of ability to instruct and managing within the cloud space. The final section process includes a vigorous round of screening, specialized examination and an instructing demo before the online Salesforce Marketing Cloud training. Trainer is ensured to mentor our batches for!

Load More FAQ

Course Reviews

wrapkit Aman C Goud
The training was good and good paced. The trainer clarified all the doubts
wrapkit Nelson Arnal
Good learning Experience and trainer teaching also good , But we need more real time examples a ... Read More
SAC Training course
wrapkit Sneha Sara Santhosh
Choose effective in conveying the concepts according to the students understanding level
React Training
wrapkit Allen Benny
The react training I got was really good. The trainer we got was really helpful. She clarified ... Read More
React Training
wrapkit Vinayak Vikram
The training was on right pace and trainer was very good in explaining topics, concepts and cle ... Read More
react training review
wrapkit Prasanth Kumar
The training delivered was of exceptional quality. Throughout the course, the coordinators, Ket ... Read More
Power BI
wrapkit Ravi Kumar
One of best the "Mulesoft" training received from "IgmGuru" .Trainer was ma ... Read More
Mulesoft Developer
wrapkit Seemee Sisodia
The course was really well planned and the trainer was quite knowledgeable. It helped me a lot ... Read More
Software Developer
wrapkit Ranjit Holla
nice explanation of the videos. Questions were great as well. learnt a lot of stuff.
Salesforce CPQ Course
wrapkit Shweta Sangamnavar
The course was helpful to understand the basic concepts of CPQ implementation. They had systema ... Read More
CPQ Training
wrapkit Rakesh GH
It was very good to attend training as the beginner. well prepared training done by trainer.
Salesforce CPQ
wrapkit Vandana Kuncham
Training was good and the trainer is knowledgeable about the topics. Would have liked to see mo ... Read More
Salesforce CPQ training
wrapkit Richard Endaya
The training was very easy to understand. The instructor was very good at his field. He can giv ... Read More
Python and Data Science Training
wrapkit Samir Chibout
The course is very well planned and organized. our coach has been wonderful in answering our qu ... Read More
Salesforce Developer
wrapkit Thota Rathna kumar
It was very good, helpful and well explained.
SiteCore Training
wrapkit Vishal Sahu
Interactive sessions. good to begin.
Sitecore
wrapkit Gopinath Yarru
Attended sitecore beginners training. Very good explanation with exmples
Site core training
wrapkit Vishal Sahu
Very informative training, easy to follow
Sitecore
wrapkit Raju Gattu
The training was very good sitecore beginners.
Sitecore Training
wrapkit Gopinath Yarru
Attended CMS beginner training. Very good explanation with examples
SiteCore training
wrapkit Rajesh Kumar
well planned training.
wrapkit Vijaya Krishna Gubbala
Training is good and well planned.
Intractive session
wrapkit Rajesh Kumar
It was very good to attend this training. As a beginner in Sitecore for development. The instru ... Read More
Sitecore Training
wrapkit bharath reddy
Trainer has well planned the topics and useful for beginners.
Quality training
wrapkit Kalyana Chakravarthi D
The instructor is an experienced Professional, the instructor. and explained every topic and h ... Read More
Sitecore Training
wrapkit Mohamed Said Salem
It was very good to attend this training. As a beginner in Sitecore for development. The inst ... Read More
Very informative and Rich Sitecore Training
wrapkit Salma Khaled
The trainer was helpful and the content is great
Software Developer
wrapkit Mohamed Saad
This course is for beginners with no knowledge on Sitecore, but it was helpful. The instructo ... Read More
Senior Technical Consultant
wrapkit Ahmed Amin Youssef PMP, ITIL, CSM, MCAD, MCT, MCP
Nice and rich course with an experienced instructor.
Senior Projects / Program Manager
wrapkit Mohit Mahindroo
The course is very well planned and organized. Rahul our coach has been wonderful in answering ... Read More
SAC training
wrapkit Kiran Walse
I really enjoyed the course and Trainer approach to presenting his material. Thank you for a g ... Read More
Excellent Interactive SAC Sessions!!
wrapkit Suhaib Daoud
A great course and the instructor is very active and helpful you can ask anything you want plus ... Read More
Super course
wrapkit Neel Kumar
Trainer has a deep understanding of the SAC technical framework and he explains the topic with ... Read More
Excellent Professional Sessions
wrapkit Saravanan P
Surendra is gem of a person to listen to first and learn. As you know these topics can become ... Read More
SiteCore Developer
wrapkit Pawan Kumar Saini
As a beginner i was able to learn more about sitecore cms.
Sitecore Training
wrapkit Sudarshan Reddy
The Course was very informative which helped me to understand the complete view of Analytics Cl ... Read More
Analytics Cloud
wrapkit Rich A
"I am highly satisfied with the instructor-led online training course, delivery platform, ... Read More
Certified Cloud Security Professional (CCSP)
wrapkit anil kumar
I am very glad to say that this is a wonderful course which helps in enhancing my carrier in th ... Read More
SAC
wrapkit Sivaram Bnlv
Trainer was well experienced and gone through real-time explanation. I really enjoyed the trai ... Read More
Sitecore Training
wrapkit Bahadir D
Very informative training, easy to follow, definitely recommended
Sitecore Training
wrapkit Raveendra Madupu
This course is for beginners with no knowledge on Sitecore. The trainer has good knowledge on a ... Read More
.NET Programmer
wrapkit Amulya
Right place to start for beginners with practical insight of basic concepts. I have opted for 1 ... Read More
Sitecore Training
wrapkit Vina Naidu
The training was great and I found it very helpful! The sessions were engaging and interactiv ... Read More
Sitecore
wrapkit Soumitra Chakraborty
I really enjoyed the Training and it was really beneficial for me to enhance my knowledge on Sp ... Read More
Infrastructure Security Engineer
wrapkit Hemachandhiran Harimoorthy
This course is for beginners with no knowledge on Sitecore. The trainer has good knowledge on a ... Read More
Sitecore Consultant
wrapkit Sourabh Gupta
Fantastic experience
Director
wrapkit Sandhya V S
Very Good training delivered by trainer.
Software Engineer
wrapkit Soumi Ravindran
Training was good. The trainer was well prepared with materials. The handson session was good a ... Read More
Senior Software Developer
wrapkit Parashuram B
Course good and syllabus contains the best from beginners and experienced level.
Sitecore Certification Training
wrapkit Albert Thomson
Training was good. since it includes some hands on with the machines instructor helped at the r ... Read More
Sitecore trianing
wrapkit LIBITHA BENNY
Training was simple and clear. The way he explained everything was very clear and the notes was ... Read More
Software Developer
wrapkit ARUNRAJ R
The trainer is able to teach the topics most of the time. Overall the trainer is good , has goo ... Read More
Software Developer
wrapkit Eleena Thomas
Well prepared training done by trainer.
Site core beginners training
wrapkit Lakshmi Prakash
Training was very good and was explaining from beginner level so that it was very helpful to fo ... Read More
Sitecore Training
wrapkit Anu Joseph.K
Done Sitecore training.It was fantastic. Big thank to trainer.
Senior software engineer
wrapkit Aiswarya Raman
Good and elaborate training which covered many aspects of Sitecore.
Sitecore Training
wrapkit Shibin m
Attended beginner level sitecore training. That was good. Trainer was well prepared for the ses ... Read More
TL
wrapkit Arya K.S.
Training was good, started from very basic. Hands own sessions were helped to understand more a ... Read More
Sitecore Training
wrapkit Swathy s Iyer
was good sitecore session.
Sitecore training
wrapkit Jithu GeeVarghese Babu
NIce sesssion was good and got an intro
Nice
wrapkit Rehna Krishnan
Training was insightful. Got idea on basic concepts
Associate Lead Engineer
wrapkit TESSY ELSA PETER
As a beginner i was able to learn more about sitecore cms.
Sitecore Training
wrapkit Pascal Jackson Rebello
very helpfull training session. I would suggest to others as well.
Sitecore Training
wrapkit Vikas Gupta
This is ongoing course for me here with IGM, I worked in IBM and Tech Mahindra, and now a days ... Read More
Review for Azure program
wrapkit Naval Joshi
I attended this course and I found it very valuable and interactive. Thanks to IgmGuru for this ... Read More
Project Delivery Manager
wrapkit hemant gaur
I recently enrolled for the Aws solution architect online training from IgmGuru.Trainner was ex ... Read More
Solution Architect
wrapkit Hemanshu Trivedi
Overall training was very nice with the excellent course material. I really appreciate the teac ... Read More
Product consultant
Write a Review

Today’s Offer

Flat 10% OFF

On Self-Paced Learning Program

Become an Instructor

Teach what you love. IgmGuru gives you the tools
to create an online course.

Start Teaching

Corporate Training

Get unlimited access to 2,000 of IgmGuru top
courses for your team.

Corporate Training