Google Analytics Training Certification Course

16 Lesson

24 Hours

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A web analytics tool by Google, Google Analytics helps in tracking and reporting website traffic. As you enroll in igmGuru’s Google Analytics training online program, you will learn how visitors interact with your website and use that information to improve the website and marketing campaigns. Get an in-depth understanding of the various tools and techniques with our Google Analytics online course. Earn a Google Analytics certification now to help you validate your skills and knowledge.

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Google Analytics Course Overview

igmGuru's Google Analytics Certification Training course will help you master in various areas of web analysis, multi-channel, and quantitative and qualitative search. You will become a pro in solving the complex components of the web, social media, mobile, and content to optimize your organization's ability to undertake wise business solutions. With the help of igmGuru’s Google Analytics course curriculum, it will be easy for any participant to get on with the right performance and become successful in the web services domain.

Google Analytics Course Online Objectives?

This course focuses on multiple sorts of web knowledge and involves gathering and analyzing of information that results in additional well-read business choices and improvement of an organization’s digital scheme and supporting business processes.

This field takes knowledge from

Websites
Mobile applications
Social media
Internet of Things
Third-party sources

All this information is combined with back-office Client Relationship Management (CRM) and sales systems to enhance core business methods, optimize workflow, and maintain a competitive edge. The process is of illustrating common analytical situations and the way to use standard web analytics tools utilized by marketers across the foremost business domains. The Google Analytics course by igmGuru approaches from each strategic and sensible perspective, showcasing careful tips and techniques for complete utilization of Google web analytics and other platforms and tools.

Skills will you grasp in Google Analytics course Online?

This Google Analytics online course for beginners can provide you with a comprehensive experience in digital information analytics, including:

How to leverage information from numerous sources to conduct a quantitative and qualitative analysis, and deliver actionable, data-informed business insights
How digital information drives necessary insights for all aspects of the client lifecycle across digital channels
Understanding the ideas of the internet from ground zero to mastering the analytics domain across digital channels
Complete end-to-end understanding of how digital and information analytics impact the conversion funnel, client retention and acquisition, CPA, LTV and also client engagement.
Product data of Google Analytics, Google Digital Studio, Klipfolio, and Tableau.

Who Should Opt this Google Analytics Training Online?

If you wish to make a career in the growing field of marketing, then you should get your hands on one of the most prominent certification available today. This course is best suited for:

Online net analytics implementers
Online web analytics data reporters
Digital analysts
Digital marketers

Key Features

Instructor Led Training: 24 Hrs
100% Money-Back Guarantee
Flexible Schedule
24 X 7 Lifetime Support & Access
Experienced Trainers
100% Job Assistance
Get Certified & Get Placed

Google Analytics Training Modules

1. What is Digital Analytics?

2. Definition of Analytics

3. Three elements of Analytics

4. Types of Analytics

1. Introduction to building blocks

2. Google Analytics Interphase overview Dimensions, Metrics

3. Building Blocks: Google Analytics

4. GA Dimensions & Metrics Explorer

1. Introduction of Digital Analytics

2. Understanding 10/90 Rule, 20/80 Rule

3. Digital Analytics Maturity Model

4. Why Maturity? | Maturity Model / Framework

5. Identify Critical Success Factors

6. Digital Analytics Maturity Model (DAMM)

7. Using the Digital Analytics Maturity Model Role: Accountable Role: Responsible Role: Informed

8. The Three Heads of Online Analytics

9. Qualities of a Digital Analytics Leader

10. Digital Analytics Association

1. Defining Success

2. Defining the Scope & Ecosystem: Setting Boundaries

3. A Classic Customer Lifecycle

4. McKinsey Consumer Decision Journey

5. Designing for Persuasion

6. Functionalism, Scent trail, Micro and Macro Conversions

7. Defining Goals, The Ultimate Goals, Good Goals Vs. Bad Goals

8. What is a KPI? How Many KPIs? Picking the Right KPIs Attributes of a Great KPI

9. Bounce Rate: Metric or KPI?

10. Average Order Value: Metric or KPI?

11. Page Value: Metric or KPI?

12. KPI Definition Worksheet

1. Introduction to the Analysis Perspective

2. Continuous Improvements and Problem Solving with Lean Six Sigma

3. Lean Six Sigmaâ€”Principles, Define, Measure, Analyze, Measure, and Control

4. Recommendations Fatal Flaws

5. Applying Analytics and Agile Methodology to Business Improvement

1. Applying Analytics and Agile Methodology to Business Improvement

2. The Path from Data to Wisdom

3. Descriptive Statistics, Dispersion, Relationship (Correlation), Box Plots, Linear Regression, Time Series Terminology

4. The Pareto Principle â€“ 80-20 Rule

1. What is a Dashboard?

2. Dashboard Taxonomy, Planning Your Dashboard

3. Google Analytics, Google Data Studio, Klipfolio, Tableau Software

1. Evolution of Data Collection

2. Log Files, Extended Log Format

3. Tag Management System

4. Big Data, Cookies, Instrumentation (Tagging)

5. Selecting a Web Analytics Platform

6. Multiplicity and Observations

7. A Plethora of Non-Standardized Metrics

8. Technological Footprint Tools

9. Back Office CRM and Sales Data

10. The Cost of Truth: Accuracy vs. Precision

11. Product Showcase: Outlier.ai

1. Introduction to Managing Analytics

2. The Three Heads of Online Analytics

3. Qualities of a Digital Analytics Leader

4. Analytics Center of Excellence (ACE) Evolution

5. Influence, Authority, and Leadership

6. Responsible, Accountable, Consulted, and Informed (RACI) Matrix

7. RACIâ€”Case Study, RACI Tasks Inventory, RACI Workshop in Action, RACI Matrix Example

8. Planning, Silo Mentality, Curse of Knowledge, Tunnel Vision, Echo Chamber, Analysis Paralysis

1. Introduction

2. Audience Reports Overview

3. Why Use Segmentation?

4. Ways to Segment Your Data

5. Segment vs. View Filter vs. Report Filter in Google Analytics

1. Types of Segmentation

2. Acquisition Reports in Google Analytics

3. Marketing Refresher: Four Ps of Marketing Mix

4. Marketing Refresher: Marketing Mix

5. Acquire Customers using Paid, Owned, and Earned Media

6. Brand Marketing vs. Direct Response

7. Campaign Tracking Tool

8. Components of a Campaign

9. Channel Report in Google Analytics

10. Source/Medium Report in Google Analytics

11. Predicting Seasonality, Predicting Seasonality Without Data

1. Introduction to Behavior

2. Introduction to Behavior Analysis

3. Search Engine Optimization

4. Top Content â€“ And A Word of Caution

5. Tips to improve insight from Top X reports

6. Movers and Shakers: Calculate Slope & Intercept, Conclusion

7. Text Analysis and Natural Language Processing (NLP)

8. Measuring the Elusive â€œEngagementâ€

1. Conversion Funnel Performance Analysis

2. Conversion Rate Benchmarking

3. A Visual Nomenclature: BPMN

4. A/B Testing, Hypothesis Testing, Multivariate Testing

1. Retention and Expansion, Customer Retention, Retention Scenarios

2. Text Analysis, Customer Engagement, Customer Expansion

3. Expansion Opportunity â€” The RFM Approach

4. Customer Lifetime Value to Retain and Expand

1. Advocacyâ€”Introduction

2. Measuring Social Media through Sentiment Analysis

3. The Kafkaesque Approachâ€”Social Media Analytics

4. Advocacy Data Insight, Facebook Insight, LinkedIn Insight

5. Common Metrics for Advocacy Analytics

1. Introduction to Privacy and Ethics

2. The Impact of Ad Blocker

3. The Digital Analytics Association Code of Ethic

4. Ethics Guide According to Inc. Magazine

5. 10 Privacy Principles of PIPEDA

6. General Data Protection Regulation (GDPR) (EU)

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Google Analytics Course Fees

Online Class Room Program

US $ 599.00

100% Money Back Guarantee

Duration : 24 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 28 Jul 2024
Weekday Batch 29 Jul 2024
Weekend Batch 03 Aug 2024

Corporate Training

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Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

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Web Analytics Certification Exam

How to take a certification in advanced web analytics in 2024?

To get certified you need to complete at least 85% of the course or you have to attend one complete batch.
You also have to complete 7 mini projects along with 1 simulation test which has at least 60% of the minimum score.

Details about the Google Analytics Certification Exam:

Number of questions: 70
Duration: 60 minutes
Passing percentage: 80%

FAQ's

No, It is sad, but this is not the case for the time being.

The team of our Qualified mentors are Digital Marketing ensured. They bear the long stretches of ability to instruct and managing within the cloud space. The final section process includes a vigorous round of screening, specialized examination, and an instructing demo before the trainer is ensured to mentor our batches for!

We offer 24 x 7 Support through Emails/Chat and Calls. Our skilled Team can never let go of Students and hence get satisfied with our set of skilled mentors to help trainees achieve the certification.

IgmGuru provides the course completion certificate and CPC expert certificate is provided by Google itself.

The Google Analytics exam or GAIQ exam is not that difficult to pass if you have the right skills and knowledge. The best way to get acquainted with all the essential aspects of Google Analytics is by enrolling in igmGuru’s Google Analytics Training online today. This is your key opportunity to learn from courses crafted by industry experts with 10+ years of experience in this field.

The Google Analytics certification itself is free of charge. Google offers the Google Analytics Individual Qualification (GAIQ) certification at no cost. However, it's important to note that there might be associated costs if you choose to pursue additional training or preparation materials to enhance your knowledge and skills before taking the certification exam. These costs may vary depending on the learning resources you choose, such as online courses, study guides, or practice exams. Platforms like IgmGuru offer comprehensive Google Analytics courses that provide in-depth preparation for the certification exam, but the pricing for such courses can vary.

While there are various sources for Google Analytics training free, you will have to enroll in a reliable course to learn it all. Online videos and tutorials are good but nothing can compare to the actual courses taught by industry experts.

To become a Google Analytics expert, you must begin by enrolling in igmGuru’s Google Analytics online training program. This course will help you get in-depth knowledge about the field through expert guidance. Additionally, you must get to working on projects to gain hands-on working experience.

Four to six months is sufficient to learn Google Analytics. This time period includes completing igmGuru’s online training program and putting that knowledge into practice. However, this is a continuously changing field that you must keep up with.

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Google Analytics Training Certification Course