Ans. Companies use Salesforce Marketing Cloud because of the numerous benefits it offers. This includes data management, third-party applications, integration capabilities, and AI applications.
Ans. With Salesforce Marketing Cloud (SFMC), organizations are able to understand their customers in a better light. This platform offers companies an integrated solution to help with their email, advertising, content management and creation, customer journey management, web personalization, and data analysis. Hence, enabling them to reach out to new audiences and expand their growth.
Ans. Contacts in SFMC refers to the details of an entity inserted in the database. While subscribers refers to contacts that have said yes to receiving communication (in the form of SMS, email, etc.) from the organization.
Ans. A/B testing is a popular market testing method. In this, two versions of the SFMC Email Studio communication are sent to two test audiences picked from your subscriber list. This enables tracking which version gets a better click-through and open rate. The one that performs better will be sent to the remaining subscribers.
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Ans. Pardot was acquired by Salesforce in 2013, which is a B2B marketing automation solution. It provides exceptional marketing automation solutions to enable B2B organizations of all sizes and nature to fulfill their needs. It facilitates organizations in achieving marketing and sales team alignment, effectively using existing resources, and exceeding their revenue goals.
Ans. Journey Builder has five different data sources. These are-
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Ans. Some of the common actions performed by Data Studio are:
Ans. The list of records available for subscription are-
Ans9. Journey Builder in Salesforce provides great insights into the consumer interactions throughout communication and marketing channels. This includes social ads, email, mobile, and more. Once these actions are connected, understanding the customers becomes easier. Along with this, companies can design and automate campaigns, secure customer loyalty, enhance message building, and offer seamless customer experience.
This list of important Salesforce Marketing Cloud interview questions will help you become more confident in your quest to find your dream job.
Course Schedule
| Course Name | Batch Type | Details |
| Salesforce Marketing Cloud Training | Every Weekday | View Details |
| Salesforce Marketing Cloud Training | Every Weekend | View Details |
