Salesforce Marketing Cloud Training Certification Course Online

SKU: 8711
13 Lesson
|
36 Hours
The Salesforce Marketing Cloud training online by igmGuru is for those who wish to enjoy a successful career in the cloud industry. With our Salesforce Marketing Cloud online course, you will learn Salesforce concepts (basic to advanced) to help you set up and configure data models, run automated email campaigns, provide scalable solutions, and track marketing metrics. Our curriculum is designed to help you ace the Salesforce Marketing Cloud Certification exam.
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Salesforce Marketing Cloud Training

Salesforce Marketing Cloud Course Overview

igmGuru's Salesforce Marketing Cloud Course online program has been curated by subject matter experts and is aligned with the Salesforce Marketing Cloud Certification Exam. Salesforce Marketing Cloud is a cloud-based software platform that allows business to manage and automate their marketing efforts.

This platform includes features such as email marketing, social media marketing, mobile marketing, and data management. It also includes tools for segmentation, personalization, and analytics. igmGuru's Salesforce Marketing Cloud Course program covers topics like email marketing best practices, message design, subscriber & data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.

Salesforce Marketing Cloud is a cloud-based software platform that allows businesses to manage and automate their marketing process. Salesforce Marketing Cloud (SFMC) Training Online program by igmGuru focuses on teaching how to use these tools to create and execute effective marketing campaigns, as well as how to analyze and measure the performance of those campaigns.

Our Salesforce Marketing Cloud online course also covers the best practices and strategies for using the platform to achieve business goals. SFMC Certification program covers the fundamentals that are necessary for users to begin leveraging their marketing operations via the Salesforce Marketing platform.

The main goal of the SFMC training course is to make you a skilled Marketing Cloud professional —even if you have not previously worked on a marketing automation platform before. The Salesforce Marketing Cloud programs are structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Salesforce Marketing platform. It will take over around 30 hours to complete and will enable the candidate to successfully begin executing marketing campaigns through Email Studio.

What are the Objectives

The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:

  1. Build email marketing campaigns by making use of the various tools within Email Studio, including Content Builder.
  2. Build relational data models.
  3. Send emails using email application sending methods.
  4. Build complex email automation.
  5. Create reports of email tracking data.

Who Can Opt?

Salesforce Marketing Cloud training is best suited for:

  1. Those who wish to leverage Marketing Cloud features.
  2. Consultants
  3. Admins

What Skills You Will Grasp?

  • The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns.
  • You will learn how to build email marketing campaigns while utilizing a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.
  • The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.

What are the benefits?

After getting certified in our Salesforce Marketing Cloud Training, you can expect yourself to work in a better position within your company or switch jobs. You can also expect to earn a good salary too.

Key Features

Salesforce Marketing Cloud Training Modules

1. Data Overview
2. Lists: What is a Subscriber?
3. Lists: How to Create Attributes
4. Lists: How to Create a List
5. Lists: How to Add Subscribers to a List
6. Lists: What are the Profile and Subscription Centers?
7. Data Extensions: What is a Data Extension?
8. Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
9. Data Extensions: How to Create a Data Extension
10. Data Extensions: How to Import Data into a Data Extension
11. Contact Builder Overview

1. Content Builder Overview
2. Uploading Assets into Content Builder
3. Content Blocks: How to Create Static Content Blocks
4. Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
5. Content Blocks: How to Add Links to Content
6. Templates: What a Template is and the Various Ways to Create One
7. Templates: How to Create a Template with Locked Content
8. Template: How to Specify Specific Content to be Placed in a Content Area in a Template
9. Email: How to Create an Email From a Template
10. Email: How to Add Multiple Content Blocks to a Single Content Area
11. Email: How to Add a Button Content Block

1. Content Detective
2. Validation
3. Preview
4. Test Send
5. Approvals

1. Send Flow
2. User-Initiated Email
3. A/B Testing
4. Bounce Mail Management
5. Global, Master, and List-Level Unsubscribes

1. Tracking Data
2. Standard Reports
3. Automating Reports

1. Drag-and-Drop Segmentation
2. How to Create Random and Filtered Segments
3. How to Create Segments Using Measures
4. Refreshing Data
5. Query Activity
6. Audience Builder Overview

1. Data Activities: Data Extract
2. Data Activities: Import
3. Data Activities: File Transfer
4. Refresh Activities: Filter Activity; Query Activity
5. Email Automation: Overview of Email Automation Tools
6. Email Automation: Welcome Series using Journey Builder
7. Email Automation: Triggered Email
8. Email Automation: Welcome Series Using Automation Studio

1. Describe why customer journeys are important
2. Define the customer journey
3. Identify how to create 1:1 customer journeys

1. Define the Marketing Cloud
2. Log in to the Marketing Cloud

1. Define Contact Builder
2. Describe and use the various tools in Contact Builder
3. Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

1. Define Journey Builder
2. Define an Interaction
3. Build an Interaction
4. Build an Interaction
5. Create an Entry Event
6. Utilize various Journey Builder activities

1. Set a goal
2. Test the Interaction
3. Review metrics
4. Create a new version of an Interaction

1. Functions and Overview on AMPscripts
2. AMPscripts Used Cases

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Salesforce Marketing Cloud Course Fees

SELF PACED LEARNING

US $ 299.00
Refund Policy
  • Duration : 36 hrs
  • Lifetime Free Upgrade
  • Reference Documents
  • 24x7 Support & Access
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Online Class Room Program

US $ 699.00
100% Money Back Guarantee
  • Duration : 36 Hrs
  • Plus Self Paced
Classes Starting From
  • Fast Track Batch 28 Jul 2024
  • Weekday Batch 29 Jul 2024
  • Weekend Batch 03 Aug 2024

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Salesforce Marketing Cloud Certification

What should you know about the Salesforce Marketing Cloud Certification Exam in 2024?

The Salesforce Email Marketing Specialist exam is certification exam offered by Salesforce official for individuals who wish to demonstrate their knowledge and expertise in the Salesforce Marketing Cloud Email Studio. The exam covers like creating and managing email campaigns, segmenting and targeting audiences, measuring and analyzing campaigns performance. It includes questions on best practices and strategies for using the platform to achieve business need goals.

To become, a Salesforce Email Marketing Specialist, candidates must pass the latest certification exam as per the passing criteria.

The exam is online, and can be taken at any time and below are the criteria's

  • Number of questions: 60 multiple-choice/multiple-select questions
  • Time allotted: 90 minutes
  • Passing score: 65%
  • Registration fee: USD 200 + taxes
  • Retake fee: USD 100 + taxes
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.

Salesforce recommends, that candidates have at least six months of working experience with the Salesforce Marketing Cloud Email Studio tool and a general understanding of email marketing concepts and best practices before attempting the latest certification exam. Additionally, candidates has prepare for the exam by taking the Email Studio Specialist Super badge on Trailhead and studying the Email Studio Implementation guide and the email studio administrator guide.

Salesforce Marketing Cloud Certification

Salesforce Marketing Cloud Online Training FAQ's

Salesforce Marketing certification is provided by Salesforce.

No, exam expenses are not incorporated into the SFMC certification course fee.

The team of our Qualified mentors is SFMC Certified. They bear the long stretches of ability to instruct and managing within the cloud space. The final section process includes a vigorous round of screening, specialized examination and an instructing demo before the online Salesforce Marketing Cloud training. Trainer is ensured to mentor our batches for!

The devices you'll need for Salesforce Marketing Cloud Admin Certification training are • Windows: Windows XP SP3 or higher • Mac: OSX 10.6 or higher • Internet speed: Preferably 512Kbps or higher • Headset • Speakers • Amplifier

Salesforce Marketing Cloud Certification cost is around USD 200 with retake fee of USD 100, local taxes are applicable in the above pricing.

Yes, it is easy to learn the Salesforce Marketing Cloud course. As it won't require coding knowledge, so anyone who is from a non-programming background can easily learn this. The Salesforce Marketing Cloud is a platform that combines a number of features into an integrated marketing solution. This can improve email campaigns, overall marketing strategies, and CRM for sales teams. It offers an easy-to-use interface that streamlines communication between businesses and consumers.

Salesforce Marketing Cloud course is not that much hard to learn. With dedication and proper Salesforce Marketing Cloud training course, one can easily learn in a span of just 2 months. igmGuru's course curriculum is designed in such an effective manner that one can easily learn salesforce marketing cloud without any stress. SFMC Certification program by igmGuru covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Salesforce Marketing platform. The primary goal of the SFMC training is to make you a skilled Marketing Cloud professional. The Salesforce Marketing Cloud program is designed to give users the basic knowledge that they required to be able to create simple marketing campaigns through the Salesforce Marketing platform. One can easily grasp the email marketing best practices, subscriber and data management, message design, email automation, inbox delivery, and tracking and reporting metrics within the Marketing Cloud Email application.

If you are wondering how to become a Salesforce Marketing Cloud Consultant, then the best step to take is to enroll in igmGuru’s Salesforce Marketing Cloud training program. It is recommended that you have hands-on working experience in the role of a Salesforce Marketing Cloud Solutions Architect or hold similar expertise.

The salary for professionals in the field of Salesforce Marketing Cloud can differ based on various factors including location, years of experience, job position, and company size. On average, individuals working as Salesforce Marketing Cloud specialists or administrators can anticipate earning an annual salary ranging from $60,000 to $100,000. However, salaries can be higher for senior-level roles or positions that require advanced expertise and experience. Other factors such as certifications, industry demand, and market conditions can also impact salary levels. To obtain the most accurate and up-to-date information, it is recommended to research salary ranges specific to your location and refer to job market resources or salary surveys.

There is nothing better to learn about the Salesforce Marketing Cloud, than to enroll in igmGuru’s Salesforce Marketing Cloud training. However, you can also take the aid of Salesforce Trailhead, their official documentation, and the Trailblazer Community.

Yes, there are a few Salesforce Marketing Cloud certifications being offered by Salesforce, including Marketing Cloud Email Specialist, a highly valuable credential.

The Salesforce Marketing Cloud certification cost is $200 USD, plus taxes.

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