Amazon Ads Certification Training

10 Lesson

20 Hours

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Amazon Ads Training helps you learn how to promote products using Amazon advertising and PPC strategies to increase visibility and sales. This course covers campaign setup, keyword targeting, bidding strategies, and performance optimization. You will gain hands-on experience running Amazon PPC campaigns and improving ROI in competitive e-commerce environments.

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Overview

igmGuru offers instructor-led Amazon Ads training designed to build practical PPC skills. You will learn how to create, manage, and optimize campaigns using real-world strategies and data-driven techniques. The training is delivered by experienced professionals who share real-world insights into keyword targeting, bidding strategies, and campaign optimization.

Prerequisites for Amazon Ads Course:

Basic understanding of digital marketing concepts
Familiarity with e-commerce platforms (especially Amazon)
No prior experience in Amazon Ads or PPC is required

What Will You Learn:

Amazon Ads and PPC fundamentals
Setting up Sponsored Ads campaigns
Keyword research and targeting
Bidding strategies and cost control
Campaign optimization for better ROI
Analyzing ACoS and ROAS
Scaling profitable campaigns

Key Features

1 On 1 Training Option Available
24 X 7 Lifetime Support & Access
Small Batches Upto 10 Participants
Experienced & Professional Trainers
Get Certified & Get Placed
100% Job Assistance

Course Curriculum

Lesson 1 - Introduction to Amazon Advertising

1. Amazon Ads ecosystem overview

2. Seller Central and Advertising Console

3. Types of Amazon Ads (Sponsored Products, Brands, Display)

Lesson 2 - Amazon PPC Fundamentals

1. PPC model and auction system

2. Key metrics (Impressions, CTR, CPC, ACoS, ROAS)

3. Ad placements and targeting basics

Lesson 3 - Campaign Structure and Setup

1. Campaign hierarchy (Campaign, Ad Group, Keywords)

2. Creating Sponsored Products campaigns

3. Budget and bidding configuration

Lesson 4 - Keyword Research and Targeting

1. Keyword research tools (Helium 10, Jungle Scout)

2. Auto vs Manual targeting

3. Match types (Broad, Phrase, Exact)

Lesson 5 - Product and Listing Optimization

1. Optimizing product titles and descriptions

2. Image and A+ content basics

3. Relevance for ad performance

Lesson 6 - Bidding Strategies and Budget Management

1. Manual and dynamic bidding strategies

2. Bid adjustments by placement

3. Daily budget and spend control

Lesson 7 - Campaign Optimization Techniques

1. Search term report analysis

2. Negative keywords implementation

3. Improving CTR and conversion rate

Lesson 8 - Sponsored Brands and Display Ads

1. Sponsored Brands campaign setup

2. Sponsored Display targeting options

3. Brand visibility and retargeting strategies

Lesson 9 - Performance Tracking and Reporting

1. Amazon Ads reports and dashboards

2. Analyzing ACoS and ROAS

3. Data-driven decision making

Lesson 10 - Scaling and Advanced Strategies

1. Scaling profitable campaigns

2. Dayparting and placement optimization

3. Competitor targeting and advanced PPC strategies

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Course Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 20 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 28 May 2026
Weekday Batch 01 Jun 2026
Weekend Batch 30 May 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

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