Google Ads Training Certification Course Online

16 Lesson

25 Hours

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igmGuru’s Google Ads training online program is offered to individuals who wish to master Pay-Per-Click, conversion optimization, web analytics, and display advertising. Our Google PPC course will help you gain extensive knowledge of ranking algorithms, lead generation improvement, bidding methods, search engine marketing, performance measurement, and ad platforms with the purpose of driving measurable ROI. Get recognized as an expert with our Google Ads certification. Backed by a team of experienced professionals, we provide advanced course content to help you become future-ready in this competitive market.

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Google Ads (PPC) Course Overview

igmGuru's Google Ads (PPC) Course Online is designed to turn you into a job-ready PPC professional from the ground up. If you are new to paid advertising or looking to upgrade your skills, this course gives you hands-on experience with Google Ads, pay-per-click strategy, conversion optimization, and internet analytics. You will learn how to build campaigns that drive real results, brand awareness, lead generation, and sales for any business or client. Enroll today and become a certified Google Ads specialist.

The course is fully updated for 2026 and covers Google's latest changes including AI Max for Search, the deprecation of Dynamic Search Ads, ads in AI Overviews, and the new Performance Max reporting features. By the time you finish, you will be ready to manage campaigns professionally, pass the official Google Ads certification exams, and deliver measurable ROI for any business.

Google Ads PPC Course Objectives

This Google PPC certification course is built around practical, job-ready outcomes. By the time you complete the program, you will be able to:

Understand Google's auction model & Ad Rank
Run hands-on Search, Display & Shopping campaigns
Use AI Max for Search confidently
Structure campaigns for Lead Gen & eCommerce
Write high-converting Responsive Search Ads
Research keywords using Keyword Planner
Set up Google Ads conversion tracking
Link Google Ads with Google Analytics 4
Use Smart Bidding strategies correctly
Build remarketing & custom audience campaigns
Optimize Performance Max asset groups
Run YouTube & Demand Gen video campaigns
Set up Consent Mode & Enhanced Conversions
Analyze & report campaign ROI with confidence
Pass the Google Ads certification exams

Who Should Take This Google PPC Training?

Marketing managers
Digital promoting executives
Marketing and sales professionals
Management, engineering, business, and communication graduates
Entrepreneurs and business owners
Freshers & Graduates
Freelancers Offering PPC Services

Skills You Will Gain After This PPC Certification Course

After completing Google Ads training, you will have the practical skills to:

Get found at the top of Google Search consistently
Drive targeted traffic to any website or landing page
Reach local and international audiences precisely
Set and optimize budgets for maximum ROI
Write ad copy that gets clicks and drives conversions
Measure and report campaign performance in GA4
Build and manage Shopping & PMax campaigns
Use AI Max and Smart Bidding strategically
Set up Consent Mode & Enhanced Conversions
Identify and fix underperforming campaigns fast
Create YouTube & Demand Gen video campaigns
Build remarketing & first-party audience strategies

Google Ads Career & Salary Scope

Designation: PPC Specialist, Digital Marketing Manager, SEM Analyst, Google Ads Consultant.

Salary: The average salary for a Google Ads Specialist is around $65,000 per year in the USA, and in India, average salary is ₹5.6 LPA

Hiring Companies: Google, Amazon, Meta, HubSpot, Accenture, Flipkart

What's New in Google Ads in 2026?

AI Max for Search Campaigns - General Availability
Dynamic Search Ads (DSA) Being Retired and Upgrading to AI Max
Call-Only Ads Fully Deprecated by February 2027- New call-only ad creation was removed in February 2026. All existing call-only ads will stop receiving impressions in February 2027.
Ads Now Appear Inside Google's AI Overviews and AI Mode
Performance Max Channel Reporting & Asset Experiments
Enhanced Conversions with Simplified Unified Setup
Consent Mode & First-Party Data are essential for Measurement and Targeting
AI Max Expansion for Shopping Campaigns
Demand Gen - Veo AI Video & Creator Partnerships

Key Features

Instructor Led Training: 25 Hrs
100% Money-Back Guarantee
Flexible Schedule
24 X 7 Lifetime Support & Access
Experienced Trainers
100% Job Assistance
Get Certified & Get Placed

Google Ads (PPC) Training Modules

Lesson 1 - Introduction To CPC Advertising

1. â€‹Introduction To CPC Advertising

2. Psychology Of Search

3. The Search Opportunity

4. The Buying Cycle

5. Quick Note On User Interfaces

Lesson 2 - Introduction To Keywords And Match Types

1. Introducing Keywords, Part 1: Keyword Basics & Keyword Organization

2. Introducing Keywords, Part 2: The Long Tail & Keyword Discovery

3. Understanding Match Types

4. Managing Search Queries & Negative Keywords

5. How To Add Keywords

Lesson 3 - Writing Effective Ad Copy And Introduction To Landing Pages

1. Creating Compelling Ad Copy, Part 1: Connecting Search Queries To Websites

2. Ad Extensions

3. Landing Pages: Where To Send Your PPC Traffic

4. Ad Copy Testing

Lesson 4 - Campaign Settings

1. Account Settings And UI Walkthrough

2. Campaign Settings, Part 1: Location And Language Targeting

3. Campaign Settings, Part 2: Types, Budget, & Reach

Lesson 5 - Conversion Tracking, Bidding, And Reporting

1. Setting And Measuring Goals

2. ROAS, Conversion, & Setting Initial Bids

3. Effective Bid Strategies, Part 1: Bidding Options

4. Effective Bid Strategies, Part 2: Setting Bids

5. How To Extract Valuable Data

Lesson 6 - The Content/Display Network

1. PPC: Introduction To Display Advertising

2. Advanced Display Targeting, Part 1: Advanced Targeting Options

3. Advanced Display Targeting, Part 2: Taking Action

4. Image And Video Ads

5. Remarketing

Lesson 7 - Account Organization

1. Ad Group Organization

2. Campaign Organization

3. Working With Multiple Accounts

Lesson 8 - Quality Score

1. Introduction To Quality Score

2. Working With Quality Score: Part 1

3. Working With Quality Score: Part 2

4. Pivot Tables And Quality Score

Lesson 9 - Creating Your Account Strategy And Launching And Monitoring Accounts

1. Creating, Launching, And Managing A PPC Account, Part 1

2. Creating, Launching, And Managing A PPC Account, Part 2

3. Strategy Documentation & Implementation

Lesson 10 - Testing And Advanced Landing Page Strategy

1. Landing Page Testing

2. Advanced Testing Techniques

3. Building The Perfect Landing Page

Lesson 11 - Tools And Other Networks

1. Save Time With AdWords Editor And Excel

Lesson 12 - AI-Powered Automation in Google Ads

1. Smart bidding strategies

2. AI-driven ad creation & optimization

3. Performance monitoring with AI

4. Conversational reporting tools

5. Automated insights & trend analysis

6. Optimization recommendations

Lesson 13 - Omnichannel PPC Strategy

1. Cross-platform campaign planning

2. Google + Meta + LinkedIn integration

3. Funnel consistency

Lesson 14 - First-Party Data & Privacy-First Marketing

1. CRM & customer match lists

2. Consent-based targeting

3. Contextual advertising strategies

Lesson 15 - Video & Interactive Ads

1. YouTube Shorts, Reels

2. Shoppable video ads

3. Interactive formats (polls, AR)

Lesson 16 - Voice & Visual Search Advertising

1. Optimizing for voice queries

2. Google Lens & image-based ads

3. Visual content best practices

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Google Ads Online Course Fees

SELF PACED LEARNING

US $ 399.00

Refund Policy

Duration : 25 hrs
Lifetime Free Upgrade
Reference Documents
24x7 Support & Access

Online Class Room Program

US $ 599.00

100% Money Back Guarantee

Duration : 25 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 22 Aug 2026
Weekday Batch 24 Aug 2026
Weekend Batch 22 Aug 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

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Google Ads Certification Exam

After completing the Google Ads Training from igmGuru, learners can prepare for the official Google Ads Certification available through Google Skillshop. The certification validates your knowledge of Google Ads campaign creation, optimization, bidding strategies, audience targeting, conversion tracking, and performance measurement.

Recommended Exam: Google Ads Search Certification
Passing Score: 80%
Exam Duration: Approximately 75 minutes
Certification Validity: 1 Year
Exam Cost: Free

The igmGuru course helps you build practical Google Ads and PPC skills aligned with the latest 2026 updates, including AI-powered campaigns, Performance Max, Smart Bidding, GA4 measurement, Demand Gen campaigns, and enhanced conversion tracking.

Frequently Asked Questions About This Google Ads Course

What is Google Ads?

Google Ads is Google's online advertising platform that allows businesses to promote their products and services across Google Search, YouTube, Gmail, Google Maps, and millions of partner websites. Advertisers can create targeted campaigns, reach specific audiences, and pay only when users interact with their ads, depending on the campaign type.

What are the benefits of learning Google Ads?

Learning Google Ads helps you create effective online advertising campaigns, reach the right audience, increase website traffic, generate leads, and measure campaign performance using real-time data.

Why is Google Ads important?

Google Ads helps businesses reach potential customers when they search for products or services online. It allows you to target specific audiences, control your advertising budget, measure campaign performance, and drive more website traffic, leads, and sales. It is one of the most effective digital advertising platforms for increasing online visibility and business growth.