Digital Marketing Course with AI Tools & Techniques

SKU: 8506
17 Lesson
|
53 Hours
5 (1 reviews)
Master the future of marketing with igmGuru 's Digital Marketing with AI Course. Learn to combine proven digital marketing strategies with powerful AI tools to create smarter campaigns, automate workflows, and drive measurable results. This course covers SEO, social media, content marketing, paid advertising and AI-powered analytics, giving you the skills modern employers demand. Whether you are a beginner or a working professional, this training prepares you for a high-growth career in the AI-driven marketing world.

Digital Marketing Course with AI - Overview

The digital marketing industry is growing at an unprecedented rate, and professionals who understand how to combine traditional marketing strategies with artificial intelligence are the most in-demand candidates right now. igmGuru's Digital Marketing Course with AI is structured to give you complete mastery over every channel and tool that matters in 2026.

Unlike other platforms, this course does not just teach you the basics. You will understand how to integrate AI across every stage of your marketing campaigns - from content creation and SEO to paid advertising, analytics, and automation.

Prerequisites

No prior digital marketing or coding experience is required for this course.

Recommended preparation includes:

  • Basic understanding of the internet and websites
  • Basic written and spoken English
  • Interest in marketing, business, content or online advertising
  • Ability to work with a computer and web browser
  • Willingness to practice with marketing platforms and analytics tools

The course is suitable for beginners, students, fresh graduates, business owners, freelancers and marketing professionals. igmGuru also states that no technical background is required for its digital marketing training.

Why Learn Digital Marketing in 2026?

Digital marketing now involves much more than publishing social media posts or buying search ads. Marketers need to understand how search, content, paid media, websites, analytics, customer data and automation work together.

The current course reflects this broader role by covering:

  • SEO and search intent
  • Google Ads and paid media
  • Social media marketing
  • Content strategy
  • GA4 and Google Tag Manager
  • Conversion tracking
  • Marketing funnels
  • CRM and lead nurturing
  • E-commerce Marketing
  • AI-assisted content and campaign work
  • Automation
  • Freelancing and personal branding

Search marketing also continues to require a strong understanding of useful content, crawlability, indexing and how search engines understand pages. Google's current SEO guidance emphasizes useful, original, well-organized and up-to-date content rather than shortcuts intended only to influence rankings.

Marketing measurement is also increasingly event based. Google Analytics 4 uses events to measure actions such as searches, sign-ups, purchases and lead submissions, while key events can be used to create conversions in Google Ads.

For learners, this means that digital marketing skills extend from campaign creation to measurement, interpretation and business decision-making.

Course Objectives

After completing the training, learners should be able to:

  • Explain the main digital marketing channels and their roles.
  • Build a digital marketing plan around business goals and customer stages.
  • Perform keyword research and identify search intent.
  • Apply on-page, technical, off-page and local SEO practices.
  • Plan and create SEO-focused content.
  • Set up and understand Google Ads campaigns.
  • Create and evaluate Meta advertising campaigns.
  • Develop social media content plans.
  • Build email campaigns and lead-nurturing workflows.
  • Understand marketing funnels and CRM-based lead management.
  • Configure and interpret common GA4 measurements.
  • Understand Google Tag Manager and conversion tracking.
  • Evaluate landing pages and improve conversion paths.
  • Apply E-Commerce and affiliate marketing concepts.
  • Monitor brand reputation and online reviews.
  • Use AI tools for research, content, creative development and marketing workflows.
  • Prepare a professional digital marketing portfolio and career profile.

What You Will Learn

The curriculum combines marketing fundamentals with channel-specific execution.

  • Digital marketing ecosystem
  • Traditional and digital marketing comparison
  • Customer journey and marketing funnel
  • Website planning
  • WordPress website creation
  • Landing page fundamentals
  • UI/UX principles for conversion
  • Core Web Vitals awareness
  • Keyword research
  • Search intent
  • On-page SEO
  • Technical SEO
  • Off-page SEO
  • Local SEO
  • Google Business Profile
  • Content strategy
  • Blogging
  • SEO writing
  • Copywriting
  • Social media strategy
  • Organic social growth
  • Reels and short-form content
  • Influencer marketing
  • Google Ads
  • Meta Ads
  • Conversion tracking
  • Retargeting
  • Lookalike audiences
  • ROAS
  • Email marketing
  • Lead segmentation
  • Marketing automation
  • Lead nurturing
  • CRM workflows
  • WhatsApp marketing
  • GA4
  • Google Tag Manager
  • Attribution
  • KPI reporting
  • Conversion rate optimization
  • A/B testing
  • Heatmaps
  • E-commerce marketing
  • Affiliate marketing
  • Online reputation management
  • Mobile marketing
  • YouTube marketing
  • AI-assisted marketing
  • Prompt engineering
  • Freelancing and client acquisition

Who Is This Course For?

This course is intended for learners who want to build practical digital marketing skills or add marketing capabilities to an existing role.

  • Students and fresh graduates
  • Digital marketing beginners
  • Marketing executives
  • Marketing managers
  • Business owners
  • Entrepreneurs
  • Freelancers
  • Social media professionals
  • Content writers
  • SEO professionals
  • Paid advertising professionals
  • Sales and business development professionals
  • Product and brand professionals
  • Professionals changing careers
  • Influencers and creators

Tools You Will Work With

The current igmGuru curriculum covers a broad set of marketing platforms and tools. The exact availability of individual tools may depend on the training setup and current platform access.

Search and SEO

  • Google Search
  • Google Search Console
  • Google Business Profile
  • SEMrush
  • Keyword research tools

Paid Advertising

  • Google Ads
  • Meta Ads
  • Google Ads conversion tracking
  • Meta Pixel and related measurement concepts

Analytics and Tracking

  • Google Analytics 4
  • Google Tag Manager
  • Campaign tracking and UTM parameters
  • Marketing dashboards and reporting

Content and Creative

  • WordPress
  • Canva
  • ChatGPT
  • Gemini
  • Perplexity
  • Copy.ai
  • Writesonic
  • Adobe Firefly
  • Magic Design

igmGuru currently lists ChatGPT, Gemini, Perplexity, Copy.ai, Optimo, Adobe Firefly, Magic Design and Writesonic among the AI tools covered by its AI-focused digital marketing program.

Email, CRM and Automation

  • Mailchimp
  • HubSpot
  • CRM platforms
  • Email automation workflows
  • Lead-nurturing systems

Conversion and Behavior Analysis

  • Hotjar
  • Microsoft Clarity
  • A/B testing tools
  • Landing page analytics

Key Features

Digital Marketing Training Modules

1. Introduction to Digital Marketing Ecosystem
2. Traditional vs Digital Marketing
3. Customer Journey & Marketing Funnel
4. Types of Digital Channels
5. Latest Trends (AI, automation, privacy-first marketing)
1. Domain, Hosting & Website Setup
2. WordPress Website Creation
3. Landing Page Design
4. UI/UX Basics for Conversion
5. Website Speed & Core Web Vitals
1. Keyword Research & Search Intent
2. On-Page SEO (meta tags, content, linking)
3. Technical SEO (indexing, schema, speed)
4. Off-Page SEO (backlinks, authority building)
5. Local SEO & Google Business Profile
6. AI SEO basics using ChatGPT
1. Content Strategy & Planning
2. Blogging & SEO Writing
3. Copywriting (ads, landing pages, emails)
4. Visual Content (images, videos, infographics)
5. AI Content Creation using ChatGPT
6. Content Distribution & Repurposing
1. Platforms: Instagram, Facebook, LinkedIn, X
2. Content Calendar & Strategy
3. Organic Growth Techniques
4. Reels & Short-form Content
5. Influencer Marketing
6. Social Media Analytics
1. Google Ads (Search, Display, YouTube)
2. Meta Ads (Facebook & Instagram Ads)
3. Campaign Setup & Funnel Strategy
4. Conversion Tracking & Pixels
5. Retargeting & Lookalike Audiences
6. ROAS Optimization
1. Email Marketing Basics
2. Campaign Creation & Segmentation
3. Automation Workflows
4. Lead Nurturing
5. Tools: Mailchimp, HubSpot
1. Sales Funnels (Lead → Nurture → Conversion)
2. Landing Page Funnels
3. Webinar Funnels
4. CRM Integration
5. WhatsApp Marketing
1. Google Analytics 4 (GA4)
2. Google Tag Manager (GTM)
3. Conversion Tracking
4. Attribution Models
5. KPI Tracking & Reporting
1. Landing Page Optimization
2. A/B Testing
3. Heatmaps (Hotjar, Clarity)
4. User Behavior Analysis
5. Funnel Optimization
1. Shopify & WooCommerce Basics
2. Product Page Optimization
3. Conversion Strategies
4. Retargeting Ads
5. Marketplace Marketing (Amazon, Flipkart)
1. Affiliate Marketing Basics
2. Platforms & Networks
3. Commission Models
4. Scaling Affiliate Campaigns
1. Brand Monitoring
2. Reviews & Ratings Strategy
3. Crisis Management
4. Digital PR
1. Mobile SEO
2. SMS & WhatsApp Marketing
3. Push Notifications
4. App Marketing Basics
1. YouTube Marketing & SEO
2. Shorts & Reels Strategy
3. Video Content Planning
4. Live Streaming
1. Generative AI Basics
2. Prompt Engineering
3. AI Ad Copy & Creatives
4. Chatbots & Automation
5. Tools: ChatGPT, Gemini
1. Personal Branding (LinkedIn, Portfolio)
2. Freelancing (Upwork, Fiverr)
3. Client Acquisition
4. Pricing & Proposals
5. Resume & Interview Preparation
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Digital Marketing Course Fees

Online Class Room Program

US $ 799.00
100% Money Back Guarantee
  • Duration : 53 Hrs
  • Plus Self Paced

Classes Starting From

  • Fast Track Batch 06 Sep 2026
  • Weekday Batch 07 Sep 2026
  • Weekend Batch 12 Sep 2026

Corporate Training

Corporate Training
  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

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Digital Marketing AI Certification Training

Upon successful completion of this course, you will receive:

  • igmGuru Digital Marketing with AI Course Completion Certificate
  • Preparation for Google Ads Search Certification (free to appear on Google Skillshop)
  • Preparation for Meta Certified Digital Marketing Associate
  • Preparation for HubSpot Inbound Marketing Certification
  • Preparation for Microsoft Advertising Certification

igmGuru certificates are recognized by over 100,000 companies worldwide, including Capgemini, Tech Mahindra, Samsung, DHL, FedEx, Bosch, and many more.

Digital Marketing AI Certification Training

Digital Marketing Online Training FAQ

When it comes to succeeding in the field of Digital Marketing, the only thing you truly need is Digital Marketing Training by igmGuru. In this training program, you will learn about key topics like SEO, SMM, content marketing, mobile marketing, CPC, email marketing, digital analytics, conversion optimization, digital marketing strategy, marketing automation, programmatic buying, etc.

When it comes to powerful digital marketing, there are 4 types highly preferred. These are:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)

There are many ways to train yourself in digital marketing but the best one is to choose igmGuru’s self-paced course. Digital marketing training by igmGuru will provide you with sufficient pre-recorded videos of previously conducted classes to ensure you gain all necessary knowledge. Our self-paced course is a great way to learn digital marketing on your own.

Yes, a digital marketing certificate holds significant value in today's digital-driven world. It serves as proof of your knowledge and expertise in the field, validating your skills to potential employers and clients. A digital marketing certificate demonstrates your understanding of various aspects such as search engine optimization (SEO), social media marketing, content marketing, email marketing, analytics, and more. It enhances your credibility and increases your chances of securing job opportunities or freelance projects in the digital marketing industry. Additionally, obtaining a certificate from a reputable institution like IgmGuru ensures that you have received quality education and training, further adding value to your certification.

In India, entry-level digital marketers typically earn between ₹3 lakh and ₹5 lakh per year, while experienced professionals can earn ₹8 lakh to ₹14 lakh per year or more, depending on their expertise, specialization, and industry. In the United States, digital marketers generally earn between $40,000 and $100,000 or more per year, with compensation varying based on experience, role, location, and specialized skills such as SEO, paid advertising, content marketing, or marketing analytics.

We offer 24 x 7 Support through Emails/Chat and Calls. Our skilled Team can never let go of Students and hence get satisfied with our set of skilled mentors to help trainees achieve the certification.

Digital Marketing means promoting your products or services online using platforms like Google, Facebook, Instagram, YouTube, websites, and more.

Yes, definitely! You can work as a freelancer, take up a full-time job, or even start your own digital marketing agency. Many students start earning during the course itself by taking up small projects.

Yes! In fact, many digital marketers work remotely. Whether you are a parent, student, or freelancer - this field offers great flexibility and income potential.

No worries! You'll get the recording of every session and support from mentors to help you catch up.

The best part? You don't need a technical background and the results are visible. You can reach thousands (or millions) of people online, grow any brand, and earn well - all using just a laptop and internet connection.

AEO (Answer Engine Optimization) is the process of optimizing content to directly answer user queries. It focuses on getting featured in voice search results, Google’s featured snippets, and AI tools by providing clear, structured answers.

GEO (Generative Engine Optimization) is the practice of creating and structuring content so AI-powered search and answer engines can accurately understand, retrieve, and reference it in generated responses. It focuses on producing authoritative, well-organized, and contextually relevant information that improves visibility across AI-driven search experiences.

AIO (Artificial Intelligence Optimization) involves optimizing content for AI-driven platforms like ChatGPT and Google SGE. It ensures your content is easily understood and ranked by AI tools using structured, intent-focused content.

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