Salesforce Marketing Cloud Training Online

SKU: 8711
13 Lesson
|
36 Hours
5 (4 reviews)
Salesforce Marketing Cloud training online by igmGuru is for those who wish to enjoy a successful career in the cloud industry. With our Salesforce Marketing Cloud online course, you will learn Salesforce concepts (basic to advanced) to help you set up and configure data models, run automated email campaigns, provide scalable solutions, and track marketing metrics. This SFMC course curriculum is designed to help you clear the Salesforce Marketing Cloud Certification exam. Our training program covers important topics such as creating attributes, adding subscribers to a list, creating a data extension, and more. Want to learn more? Talk to our course advisor now.

Salesforce Marketing Cloud Course Overview

Salesforce Marketing Cloud has evolved beyond email marketing into an AI-powered customer engagement platform that helps organizations deliver personalized experiences across email, mobile, SMS, WhatsApp, social media, and the web. igmGuru's Salesforce Marketing Cloud Training equips you with the practical skills to design intelligent customer journeys, automate marketing campaigns, leverage Data Cloud for audience segmentation, and use Einstein AI to improve engagement and campaign performance.

Throughout this instructor-led training, you will gain hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, Marketing Cloud Intelligence, and modern personalization techniques used by leading enterprises. The course also introduces current Salesforce innovations such as Marketing Cloud Next, Agentforce, and AI-powered marketing workflows, helping you stay aligned with the latest Salesforce ecosystem and prepare for real-world implementation projects.

Prerequisites

There are no strict prerequisites for this Salesforce Marketing Cloud training. However, basic knowledge of digital marketing, CRM concepts, email marketing, or Salesforce will help learners understand the concepts more effectively. Familiarity with HTML, SQL, and marketing automation is beneficial but not mandatory.

Course Objectives

The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:

  • Build email marketing campaigns by making use of the various tools within Email Studio, including Content Builder.
  • Build relational data models.
  • Send emails using email application sending methods.
  • Build complex email automation.
  • Create reports of email tracking data.
  • Learn Salesforce Cloud Services
  • Understand Salesforce Architecture
  • Omni-Channel in Salesforce
  • Build AI-assisted marketing campaigns using Salesforce Einstein capabilities.
  • Understand Marketing Cloud Next architecture and modern customer engagement strategies.
  • Learn how Salesforce Data Cloud improves audience segmentation and personalization.
  • Design omnichannel customer journeys across Email, SMS, WhatsApp, Mobile, and Web.

What's New in Salesforce Marketing Cloud?

Salesforce continues to transform Marketing Cloud with AI-driven capabilities that help organizations deliver more personalized and efficient customer experiences. Modern implementations increasingly combine Marketing Cloud with Salesforce Data Cloud, Customer 360, and Agentforce to create intelligent customer journeys powered by unified data and predictive insights. Understanding these latest innovations enables marketing professionals to design scalable, omnichannel campaigns that meet evolving customer expectations while improving engagement and business outcomes.

Who Should Enroll in This Course?

Salesforce Marketing Cloud training is best suited for:

  • Beginners who want to build expertise in Salesforce Marketing Cloud
  • Consultants
  • Admins
  • Digital Marketers
  • Marketing Automation Specialists
  • Business Analysts

Skills You Will Learn

In this Salesforce Marketing Cloud Certification program, you will learn the following skills that are important to accelerate your career.

  • Marketing Cloud Next
  • Agentforce for Marketing
  • Salesforce Data Cloud Basics
  • AI-powered Personalization
  • Einstein Engagement Scoring
  • Einstein Send Time Optimization
  • Customer 360
  • Dynamic Content Personalization
  • Marketing Analytics
  • Consent & Preference Management
  • Omnichannel Campaign Management

10+ Tools Covered in This Program

Learn to work with the key tools and technologies used for customer engagement, campaign automation, personalization, and marketing analytics.

  • Email Studio
  • Journey Builder
  • Automation Studio
  • Contact Builder
  • Content Builder
  • Mobile Studio
  • Advertising Studio
  • Marketing Cloud Connect
  • AMPscript
  • SQL
  • REST & SOAP APIs
  • Einstein AI
  • CloudPages
  • Analytics Builder
  • Datorama (Marketing Cloud Intelligence)

Career Opportunities

The following are the most demanding job roles you can apply for after completing course.

  • Salesforce Marketing Cloud Consultant
  • Marketing Automation Specialist
  • CRM Marketing Consultant
  • Marketing Operations Manager
  • Salesforce Marketing Cloud Administrator
  • Lifecycle Marketing Specialist
  • Digital Campaign Manager
  • Marketing Cloud Developer
  • Customer Journey Specialist
  • Marketing AI Specialist

Salary of Salesforce Marketing Cloud Professionals

Salesforce Marketing Cloud professionals can earn competitive salaries across consulting, marketing automation, development, and architecture roles. Compensation varies by experience, skills, certifications, location, and employer.

Experience Level India (Annual Salary) USA (Annual Salary)
Entry-Level (0-2 Years) ₹8 - ₹15 LPA $90,000 - $110,000
Mid-Level (2-5 Years) ₹12 - ₹20 LPA $110,000 - $140,000
Senior-Level (5-8 Years) ₹18 - ₹30 LPA $140,000 - $170,000
Lead/Principal (8+ Years) ₹30 - ₹40+ LPA $160,000 - $190,000+

Note: Salary figures are indicative and may vary based on job role, technical expertise, certifications, location, company, and market conditions.

Why Choose igmGuru For This Program?

  • Industry-Focused Curriculum
  • Hands-On Learning
  • Expert-Led Training
  • AI and Modern Salesforce Skills
  • Career Preparation
  • Flexible Learning
  • Interview and Job Support

Salesforce Marketing Cloud Corporate Training

Equip your team with new skills to boost their performance and productivity with one of our Salesforce Marketing Cloud courses.

✔️ Customized Corporate Learning Programs

✔️ Instructor-Led Live Online Training

✔️ Enterprise LMS Access

✔️ Hands-On Project-Based Learning

✔️ Salesforce Marketing Cloud & Data Cloud Curriculum

✔️ Marketing Cloud Next & Agentforce Enablement

✔️ Flexible Weekday & Weekend Batches

✔️ Team Progress & Performance Reporting

✔️ Certification Preparation Support

✔️ Post-Training Learning Resources

Key Features

Salesforce Marketing Cloud Course Modules

1. Data Overview
2. Lists: What is a Subscriber?
3. Lists: How to Create Attributes
4. Lists: How to Create a List
5. Lists: How to Add Subscribers to a List
6. Lists: What are the Profile and Subscription Centers?
7. Data Extensions: What is a Data Extension?
8. Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
9. Data Extensions: How to Create a Data Extension
10. Data Extensions: How to Import Data into a Data Extension
11. Contact Builder Overview
1. Content Builder Overview
2. Uploading Assets into Content Builder
3. Content Blocks: How to Create Static Content Blocks
4. Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
5. Content Blocks: How to Add Links to Content
6. Templates: What a Template is and the Various Ways to Create One
7. Templates: How to Create a Template with Locked Content
8. Template: How to Specify Specific Content to be Placed in a Content Area in a Template
9. Email: How to Create an Email From a Template
10. Email: How to Add Multiple Content Blocks to a Single Content Area
11. Email: How to Add a Button Content Block
1. Content Detective
2. Validation
3. Preview
4. Test Send
5. Approvals
1. Send Flow
2. User-Initiated Email
3. A/B Testing
4. Bounce Mail Management
5. Global, Master, and List-Level Unsubscribes
1. Tracking Data
2. Standard Reports
3. Automating Reports
1. Drag-and-Drop Segmentation
2. How to Create Random and Filtered Segments
3. How to Create Segments Using Measures
4. Refreshing Data
5. Query Activity
6. Audience Builder Overview
1. Data Activities: Data Extract
2. Data Activities: Import
3. Data Activities: File Transfer
4. Refresh Activities: Filter Activity; Query Activity
5. Email Automation: Overview of Email Automation Tools
6. Email Automation: Welcome Series using Journey Builder
7. Email Automation: Triggered Email
8. Email Automation: Welcome Series Using Automation Studio
1. Describe why customer journeys are important
2. Define the customer journey
3. Identify how to create 1:1 customer journeys
1. Define the Marketing Cloud
2. Log in to the Marketing Cloud
1. Define Contact Builder
2. Describe and use the various tools in Contact Builder
3. Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key
1. Define Journey Builder
2. Define an Interaction
3. Build an Interaction
4. Build an Interaction
5. Create an Entry Event
6. Utilize various Journey Builder activities
1. Set a goal
2. Test the Interaction
3. Review metrics
4. Create a new version of an Interaction
1. Functions and Overview on AMPscripts
2. AMPscripts Used Cases
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Salesforce Marketing Cloud Training Fees and Batch Details

SELF PACED LEARNING

US $ 299.00
Refund Policy
  • Duration : 36 hrs
  • Lifetime Free Upgrade
  • Reference Documents
  • 24x7 Support & Access

Online Class Room Program

US $ 599.00
100% Money Back Guarantee
  • Duration : 36 Hrs
  • Plus Self Paced

Classes Starting From

  • Fast Track Batch 28 Aug 2026
  • Weekday Batch 31 Aug 2026
  • Weekend Batch 29 Aug 2026

Corporate Training

Corporate Training
  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

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Salesforce Marketing Cloud Certification

This training program by igmGuru prepares you for popular Salesforce Marketing Cloud certification pathways, including Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Consultant, Salesforce Marketing Cloud Email Specialist, and Salesforce Marketing Cloud Developer. Along with certification preparation, the course emphasizes practical implementation skills that employers value in enterprise marketing automation projects.

Salesforce Marketing Cloud Certification Exam Details

  • Number of Questions: 60
  • Question Type: Multiple-choice/multiple-select questions plus up to 5 unscored questions
  • Time Limit: 90 minutes
  • Mode: Proctored online or at an on-site testing center via Trailhead Academy
  • Passing Score: 67%
  • Fee: $200 USD plus applicable local taxes (retakes cost $100 USD)
  • Prerequisites: None required, though hands-on experience and course attendance (like MKT 101) are recommended
Salesforce Marketing Cloud Certification

FAQs: Salesforce Marketing Cloud Online Training

Yes, it is easy to learn the Salesforce Marketing Cloud course. As it won't require coding knowledge, so anyone who is from a non-programming background can easily learn this. The Salesforce Marketing Cloud is a platform that combines a number of features into an integrated marketing solution. This can improve email campaigns, overall marketing strategies, and CRM for sales teams. It offers an easy-to-use interface that streamlines communication between businesses and consumers.

The salary for professionals in the field of Salesforce Marketing Cloud can differ based on various factors including location, years of experience, job position, and company size. On average, individuals working as Salesforce Marketing Cloud specialists or administrators can anticipate earning an annual salary ranging from $60,000 to $100,000. However, salaries can be higher for senior-level roles or positions that require advanced expertise and experience. Other factors such as certifications, industry demand, and market conditions can also impact salary levels. To obtain the most accurate and up-to-date information, it is recommended to research salary ranges specific to your location and refer to job market resources or salary surveys.

No, knowledge of coding is not required to take Salesforce Marketing Cloud online courses. Salesforce is actually user-friendly and simple because it is developed using a drag-and-drop interface that doesn't require any coding knowledge. But understanding what is Salesforce can help you build your foundation.

Salesforce Marketing Cloud course is not that much hard to learn. With dedication and proper Salesforce Marketing Cloud training course, one can easily learn in a span of just 2 months. igmGuru's course curriculum is designed in such an effective manner that one can easily learn salesforce marketing cloud without any stress. SFMC Certification program by igmGuru covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Salesforce Marketing platform. The primary goal of the SFMC training is to make you a skilled Marketing Cloud professional. The Salesforce Marketing Cloud program is designed to give users the basic knowledge that they required to be able to create simple marketing campaigns through the Salesforce Marketing platform. One can easily grasp the email marketing best practices, subscriber and data management, message design, email automation, inbox delivery, and tracking and reporting metrics within the Marketing Cloud Email application.

If you are wondering how to become a Salesforce Marketing Cloud Consultant, then the best step to take is to enroll in igmGuru’s Salesforce Marketing Cloud training program. It is recommended that you have hands-on working experience in the role of a Salesforce Marketing Cloud Solutions Architect or hold similar expertise.

Salesforce Marketing Cloud Certification cost is around USD 200 with retake fee of USD 100, local taxes are applicable in the above pricing.

Salesforce Marketing certification is provided by Salesforce.

There is nothing better to learn about the Salesforce Marketing Cloud, than to enroll in igmGuru’s Salesforce Marketing Cloud training. However, you can also take the aid of Salesforce Trailhead, their official documentation, and the Trailblazer Community.

No, exam expenses are not incorporated into the SFMC certification course fee.

Yes, igmGuru offers several other online certification courses. These include specialized online certification courses, tailored to different levels. igmGuru, greatly emphasizes upskilling and boosting career opportunities across any industry sectors, with each online certification course designed to help learners enhance their expertise.

Yes, there are a few Salesforce Marketing Cloud certifications being offered by Salesforce, including Marketing Cloud Email Specialist, a highly valuable credential.

The team of our Qualified mentors is SFMC Certified. They bear the long stretches of ability to instruct and managing within the cloud space. The final section process includes a vigorous round of screening, specialized examination and an instructing demo before the online Salesforce Marketing Cloud training. Trainer is ensured to mentor our batches for!

The Salesforce Marketing Cloud certification cost is $200 USD, plus taxes.

Yes, igmGuru offers several other online courses under Salesforce. These include specialized online courses, tailored to different skill levels. igmGuru greatly emphasizes upskilling and boosting career opportunities across IT industry sectors, with each online course designed to help learners enhance their expertise in Salesforce . Below are the few courses.


Yes, igmGuru offers several other online certification courses. These include specialized online certification courses, tailored to different levels. igmGuru, greatly emphasizes upskilling and boosting career opportunities across any industry sectors, with each online certification course designed to help learners enhance their expertise.

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