Digital Marketing Classes in Bangalore

11 Lesson

53 Hours

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igmGuru provides the best Digital Marketing classes in Bangalore, which cover overall 360° online marketing. This course includes 22 modules, 30+ tools, and earn 15+ global certifications with 100% practical sessions. Enroll now!

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Overview

Our Digital marketing training in Bangalore offers hands-on training in all major areas, including:

SEO (Search Engine Optimization)

Google Ads & Paid Campaigns

Social Media Marketing

Email Marketing

Content Strategy & Creation

Google Analytics GA4 for data insights

We also cover new and trending concepts like:

GEO – Location-based marketing strategies

AEO – Voice search and smart search optimization

AIO – AI tools like ChatGPT for content and automation

Our course is regularly updated to align with the latest digital trends and best practices.

Prerequisites:

This course is perfect for:

Beginners looking to start a career in digital marketing

Business owners who want to promote their brand online

Students and graduates entering the job market

Freelancers or influencers growing their audience

Marketing professionals upgrading to the latest tools

What You'll Learn:

Search Engine Optimization

Social Media

Content Marketing

Email Marketing

Mobile Marketing

Cost Per Click (CPC)

Conversion Optimization

Digital Analytics

Programmatic Buying

Marketing Automation

Digital Marketing Strategy

Key Features

Instructor Led Training : 53 Hrs
100% Money-Back Guarantee
Flexible Schedule
24 X 7 Lifetime Support & Access
Experienced Trainers
100% Job Assistance
Get Certified & Get Placed

Course Curriculum

Lesson 1 - Search Engine Optimization

1. Introduction

2. On-Page Optimization

3. Off-Site Optimization

4. Duplicate Content

5. Keyword Research and Competitive Intelligence

6. Design and Architecture

7. Local SEO

8. SEO Measurement

9. Algorithm Updates and SEO Changes

10. Integrating SEO with Other Disciplines

Lesson 2 - Social Media

1. Introduction to Social Media

2. Social Media Strategy and Planning

3. Social Media Channel Management

4. Social Media Management Tools

5. Social Media Measurement and Reporting

6. Social Advertising

7. Social Media Platforms

Lesson 3 - Content Marketing

1. Introduction to Content Marketing

2. Content Marketing Strategy

3. Overseeing a Content Marketing Program

4. Content Marketing Tactics

5. Content Marketing Budget and Measurement

Lesson 4 - Email Marketing

1. Introduction to Email Marketing

2. Elements of Email

3. Working with an ESP

4. Build and Maintain Your List

5. Avoid Spam Penalties

6. Email Deliver-ability

7. Campaign Measurement

8. Automation Basics

Lesson 5 - Mobile Marketing

1. Introduction to Mobile Marketing

2. Mobile Products and Services

3. Promotions and Incentives

4. Integration with Marketing Mix

5. Mobile Advertising

6. Mobile Analysis

7. Rules and Regulations

Lesson 6 - Cost Per Click (CPC)

1. Introduction to CPC

2. Psychology of Search

3. Account Hierarchy

4. Search Ads and Keyword Targeting

5. Increasing Reach with Display Network

6. Reaching Target Audiences

7. The Buying Funnel

8. The Paid Search Auction

9. Setting and Measuring Marketing Goals

10. How CPC Fits into the Digital Strategy?

Lesson 7 - Conversion Optimization

1. Introducing Conversion Optimization

2. Laying the Foundations of Conversion

3. Getting to Know Your Customers

4. Creating the Message

5. Anatomy of a Landing Page

6. Why Design Matters

7. Testing for Conversions

8. Seeing the Bigger Picture

Lesson 8 - Digital Analytics

1. Introduction to Digital Analytics

2. Organizational Maturity

3. Building Blocks

4. Management Perspectives of Digital Analytics

5. Key Performance Indicators (KPIs)

6. Segmentation

7. The Analysis Process

8. Marketing Management

9. Experimentation and Testing

10. Reports and Dashboard

11. The Digital Analytics Stack

Lesson 9 - Programmatic Buying

1. What is Programmatic Buying

2. Programmatic Buying vs. Traditional Paid Marketing Approaches

3. Programmatic Direct vs. Real-Time Bidding

4. Programmatic Workflow

5. Targeting Strategies in Programmatic

6. Targeting Strategies in Programmatic

Lesson 10 - Marketing Automation

1. Introduction to Marketing Automation

2. Lead Capture and Nurture

3. Triggers and Series

4. Drip Campaigns

5. Nurture Campaigns

6. Measurement Attribution

7. Customer Journey

Lesson 11 - Digital Marketing Strategy

1. Digital Marketing Strategy

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+91 7240740740 (India)

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Course Fees

Online Class Room Program

₹47,940.00

100% Money Back Guarantee

Duration : 53 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 23 Sep 2026
Weekday Batch 28 Sep 2026
Weekend Batch 26 Sep 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Digital Marketing Certification

Upon successful completion of the Digital Marketing course, you will receive a Course Completion Certificate from igmGuru.

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