Digital Marketing Course in Aurangabad

11 Lesson

53 Hours

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igmGuru is one of the best institutes for Digital Marketing course in Aurangabad. The course content of this program is created by industry experts who have 15+ years of experience. In this training program you will get hands-on experience in SEO, social media, Google Ads, Meta Ads, content marketing, email marketing, and many more. We have trained 900+ individuals in this learning program through flexible learning options including one-one-on sessions, classroom training, and self-paced learning.

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Digital Marketing Course in Aurangabad Overview

Prerequisites for this Digital Marketing course

Basic knowledge of computer and internet
English Language Proficiency
Interest in Digital Platforms
Basic understanding of marketing principles

What Will You Learn

Introduction to Digital Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Optimization (SMO)
Social Media Marketing or Meta Ads (SMM)
Website Planning & Creation
Content Marketing
Email Marketing
Web Analytics
Online Reputation Management (ORM)

Key Features

Instructor Led Training : 53 Hrs
100% Money-Back Guarantee
Flexible Schedule
24 X 7 Lifetime Support & Access
Experienced Trainers
100% Job Assistance
Get Certified & Get Placed

Training Modules

Lesson 1 - Search Engine Optimization

1. Introduction

2. On-Page Optimization

3. Off-Site Optimization

4. Duplicate Content

5. Keyword Research and Competitive Intelligence

6. Design and Architecture

7. Local SEO

8. SEO Measurement

9. Algorithm Updates and SEO Changes

10. Integrating SEO with Other Disciplines

Lesson 2 - Social Media

1. Introduction to Social Media

2. Social Media Strategy and Planning

3. Social Media Channel Management

4. Social Media Management Tools

5. Social Media Measurement and Reporting

6. Social Advertising

7. Social Media Platforms

Lesson 3 - Content Marketing

1. Introduction to Content Marketing

2. Content Marketing Strategy

3. Overseeing a Content Marketing Program

4. Content Marketing Tactics

5. Content Marketing Budget and Measurement

Lesson 4 - Email Marketing

1. Introduction to Email Marketing

2. Elements of Email

3. Working with an ESP

4. Build and Maintain Your List

5. Avoid Spam Penalties

6. Email Deliver-ability

7. Campaign Measurement

8. Automation Basics

Lesson 5 - Mobile Marketing

1. Introduction to Mobile Marketing

2. Mobile Products and Services

3. Promotions and Incentives

4. Integration with Marketing Mix

5. Mobile Advertising

6. Mobile Analysis

7. Rules and Regulations

Lesson 6 - Cost Per Click (CPC)

1. Introduction to CPC

2. Psychology of Search

3. Account Hierarchy

4. Search Ads and Keyword Targeting

5. Increasing Reach with Display Network

6. Reaching Target Audiences

7. The Buying Funnel

8. The Paid Search Auction

9. Setting and Measuring Marketing Goals

10. How CPC Fits into the Digital Strategy?

Lesson 7 - Conversion Optimization

1. Introducing Conversion Optimization

2. Laying the Foundations of Conversion

3. Getting to Know Your Customers

4. Creating the Message

5. Anatomy of a Landing Page

6. Why Design Matters

7. Testing for Conversions

8. Seeing the Bigger Picture

Lesson 8 - Digital Analytics

1. Introduction to Digital Analytics

2. Organizational Maturity

3. Building Blocks

4. Management Perspectives of Digital Analytics

5. Key Performance Indicators (KPIs)

6. Segmentation

7. The Analysis Process

8. Marketing Management

9. Experimentation and Testing

10. Reports and Dashboard

11. The Digital Analytics Stack

Lesson 9 - Programmatic Buying

1. What is Programmatic Buying

2. Programmatic Buying vs. Traditional Paid Marketing Approaches

3. Programmatic Direct vs. Real-Time Bidding

4. Programmatic Workflow

5. Targeting Strategies in Programmatic

6. Targeting Strategies in Programmatic

Lesson 10 - Marketing Automation

1. Introduction to Marketing Automation

2. Lead Capture and Nurture

3. Triggers and Series

4. Drip Campaigns

5. Nurture Campaigns

6. Measurement Attribution

7. Customer Journey

Lesson 11 - Digital Marketing Strategy

1. Digital Marketing Strategy

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+91 7240740740 (India)

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Program Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 53 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 28 May 2026
Weekday Batch 01 Jun 2026
Weekend Batch 30 May 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Digital Marketing with AI Certification

Upon successful completion of this course, you will receive:

igmGuru Digital Marketing with AI Course Completion Certificate
Preparation for Google Ads Search Certification (free to appear on Google Skillshop)
Preparation for Meta Certified Digital Marketing Associate
Preparation for HubSpot Inbound Marketing Certification
Preparation for Microsoft Advertising Certification

igmGuru certificates are recognized by over 100,000 companies worldwide, including Capgemini, Tech Mahindra, Samsung, DHL, FedEx, Bosch, and many more.

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