Advanced Digital Marketing Course in Chandigarh

SKU: 20202
11 Lesson
|
53 Hours
igmGuru is a leading institute of digital marketing course in Chandigarh. In this training program, you will learn Digital Analytics, Marketing Automation, an Digital Marketing Strategy with the help of our expert professionals. This certification course program is led by trainers with over 15 years of experience. We have trained 600+ students and offer flexible learning options like classroom training program, one-on-one sessions and self-paced learnings.

Overview

This digital marketing course teaches you important digital marketing skills to grow your career and keep up with the latest AI trends.

Who Should Join This Course?

  • Beginners who want to start a career in digital marketing
  • Business owners who want to grow their business online
  • Freelancers who want to learn new skills
  • Marketing workers who want to update their knowledge
  • Students and fresh graduates looking for practical skills

What You Will Learn:

  • SEO: How to make websites rank higher on Google and other search engines.
  • Paid Ads: How to create ads on Google, TikTok, and other platforms.
  • Social Media Marketing: How to promote brands using Instagram, TikTok, and more.
  • Email Marketing: How to send emails that people want to read and how to automate them.
  • Content Creation: How to make good content that attracts customers.
  • Google Analytics GA4: How to check and understand website and campaign results.
  • Local Marketing: How to target people near your business location.
  • Voice and Image Search: How to make your website easy to find by voice search and pictures.
  • AI Tools: How to use tools like ChatGPT to help write content and automate tasks.
  • Privacy Rules: Learn how to follow rules like GDPR to protect customer data.

Career Opportunities After this Certification Course

  • Digital Marketing Manager
  • SEO Specialist
  • PPC/Google Ads Expert
  • Social Media Manager
  • Content Marketing Strategist
  • Email Marketing Specialist

Salary:

Entry-level (0-1 year experience): ₹15,000 - ₹30,000 per month. 

Mid-level (2-3 years experience): ₹35,000 - ₹60,000 per month.

Experienced (4-6 years experience): ₹60,000 - ₹1,20,000 per month.

Senior-level (7-10 years experience): ₹1,50,000 - ₹2,50,000 per month.

(Source: Glassdoor)

Key Features

Course Curriculum

1. Introduction
2. On-Page Optimization
3. Off-Site Optimization
4. Duplicate Content
5. Keyword Research and Competitive Intelligence
6. Design and Architecture
7. Local SEO
8. SEO Measurement
9. Algorithm Updates and SEO Changes
10. Integrating SEO with Other Disciplines
1. Introduction to Social Media
2. Social Media Strategy and Planning
3. Social Media Channel Management
4. Social Media Management Tools
5. Social Media Measurement and Reporting
6. Social Advertising
7. Social Media Platforms
1. Introduction to Content Marketing
2. Content Marketing Strategy
3. Overseeing a Content Marketing Program
4. Content Marketing Tactics
5. Content Marketing Budget and Measurement
1. Introduction to Email Marketing
2. Elements of Email
3. Working with an ESP
4. Build and Maintain Your List
5. Avoid Spam Penalties
6. Email Deliver-ability
7. Campaign Measurement
8. Automation Basics
1. Introduction to Mobile Marketing
2. Mobile Products and Services
3. Promotions and Incentives
4. Integration with Marketing Mix
5. Mobile Advertising
6. Mobile Analysis
7. Rules and Regulations
1. Introduction to CPC
2. Psychology of Search
3. Account Hierarchy
4. Search Ads and Keyword Targeting
5. Increasing Reach with Display Network
6. Reaching Target Audiences
7. The Buying Funnel
8. The Paid Search Auction
9. Setting and Measuring Marketing Goals
10. How CPC Fits into the Digital Strategy?
1. Introducing Conversion Optimization
2. Laying the Foundations of Conversion
3. Getting to Know Your Customers
4. Creating the Message
5. Anatomy of a Landing Page
6. Why Design Matters
7. Testing for Conversions
8. Seeing the Bigger Picture
1. Introduction to Digital Analytics
2. Organizational Maturity
3. Building Blocks
4. Management Perspectives of Digital Analytics
5. Key Performance Indicators (KPIs)
6. Segmentation
7. The Analysis Process
8. Marketing Management
9. Experimentation and Testing
10. Reports and Dashboard
11. The Digital Analytics Stack
1. What is Programmatic Buying
2. Programmatic Buying vs. Traditional Paid Marketing Approaches
3. Programmatic Direct vs. Real-Time Bidding
4. Programmatic Workflow
5. Targeting Strategies in Programmatic
6. Targeting Strategies in Programmatic
1. Introduction to Marketing Automation
2. Lead Capture and Nurture
3. Triggers and Series
4. Drip Campaigns
5. Nurture Campaigns
6. Measurement Attribution
7. Customer Journey
1. Digital Marketing Strategy
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Course Fees

Online Class Room Program

US $ 799.00
100% Money Back Guarantee
  • Duration : 53 Hrs
  • Plus Self Paced

Classes Starting From

  • Fast Track Batch 29 May 2026
  • Weekday Batch 01 Jun 2026
  • Weekend Batch 30 May 2026

Corporate Training

Corporate Training
  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

Trusted By Top Companies Worldwide

MITSUBISHI
Emirates
BECHTEL
Tech Mahindra
Techmill
metacube
Fareportal
Trelleborg
Capgemini
AU Small Finance Bank
United Nations
Inter Mid
SoftFlex
align
utthunga
Rimini Street
EJADAH
Yash Technologies
suyati
Hettich
APPCINO

Want to know Today's Offer

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Digital Marketing with AI Certification

Upon successful completion of this course, you will receive:

  • igmGuru Digital Marketing with AI Course Completion Certificate
  • Preparation for Google Ads Search Certification (free to appear on Google Skillshop)
  • Preparation for Meta Certified Digital Marketing Associate
  • Preparation for HubSpot Inbound Marketing Certification
  • Preparation for Microsoft Advertising Certification

igmGuru certificates are recognized by over 100,000 companies worldwide, including Capgemini, Tech Mahindra, Samsung, DHL, FedEx, Bosch, and many more.

Digital Marketing with AI Certification

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