Digital Marketing Course in London

11 Lesson

53 Hours

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Enroll in our Digital Marketing course in London, which covers all 360° aspects of online marketing. This program is led by trainers with over 15 years of industry experience. We cover everything from basic concepts to advanced digital marketing techniques and help you stay updated with the latest trends. We also help you prepare to gain 15+ industry-recognized digital marketing certifications.

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Overview

This course teaches you important digital marketing skills to grow your career and keep up with the latest AI trends.

What You Will Learn:

SEO: How to make websites rank higher on Google and other search engines.

Paid Ads: Create ads on Google, TikTok, and other platforms.

Social Media Marketing: Promote brands using Instagram, TikTok, and more.

Email Marketing: Send emails that people want to read and how to automate them.

Content Creation: Write good content that attracts customers.

Google Analytics GA4: Check and understand website and campaign results.

Local Marketing: Target people near your business location.

Voice and Image Search: Make your website easy to find by voice search and pictures.

AI Tools: Work on tools like ChatGPT to help write content and automate tasks.

Master Google’s latest updates

Covered 40+ Digital Marketing Tools

We also cover new and trending concepts like:

GEO - Location-based marketing strategies

AEO - Voice search and smart search optimization

AIO - AI tools like ChatGPT for content and automation

AR/VR - Metaverse Campaigns

Prerequisites:

Basic computer and internet browsing skills

Familiarity with social media platforms (e.g., Facebook, Instagram, LinkedIn)

A strong interest in marketing, branding, or online business

Key Features

Instructor Led Training : 53 Hrs
100% Money-Back Guarantee
Flexible Schedule
24 X 7 Lifetime Support & Access
Experienced Trainers
100% Job Assistance
Get Certified & Get Placed

Course Curriculum

Lesson 1 - Search Engine Optimization

1. Introduction

2. On-Page Optimization

3. Off-Site Optimization

4. Duplicate Content

5. Keyword Research and Competitive Intelligence

6. Design and Architecture

7. Local SEO

8. SEO Measurement

9. Algorithm Updates and SEO Changes

10. Integrating SEO with Other Disciplines

Lesson 2 - Social Media

1. Introduction to Social Media

2. Social Media Strategy and Planning

3. Social Media Channel Management

4. Social Media Management Tools

5. Social Media Measurement and Reporting

6. Social Advertising

7. Social Media Platforms

Lesson 3 - Content Marketing

1. Introduction to Content Marketing

2. Content Marketing Strategy

3. Overseeing a Content Marketing Program

4. Content Marketing Tactics

5. Content Marketing Budget and Measurement

Lesson 4 - Email Marketing

1. Introduction to Email Marketing

2. Elements of Email

3. Working with an ESP

4. Build and Maintain Your List

5. Avoid Spam Penalties

6. Email Deliver-ability

7. Campaign Measurement

8. Automation Basics

Lesson 5 - Mobile Marketing

1. Introduction to Mobile Marketing

2. Mobile Products and Services

3. Promotions and Incentives

4. Integration with Marketing Mix

5. Mobile Advertising

6. Mobile Analysis

7. Rules and Regulations

Lesson 6 - Cost Per Click (CPC)

1. Introduction to CPC

2. Psychology of Search

3. Account Hierarchy

4. Search Ads and Keyword Targeting

5. Increasing Reach with Display Network

6. Reaching Target Audiences

7. The Buying Funnel

8. The Paid Search Auction

9. Setting and Measuring Marketing Goals

10. How CPC Fits into the Digital Strategy?

Lesson 7 - Conversion Optimization

1. Introducing Conversion Optimization

2. Laying the Foundations of Conversion

3. Getting to Know Your Customers

4. Creating the Message

5. Anatomy of a Landing Page

6. Why Design Matters

7. Testing for Conversions

8. Seeing the Bigger Picture

Lesson 8 - Digital Analytics

1. Introduction to Digital Analytics

2. Organizational Maturity

3. Building Blocks

4. Management Perspectives of Digital Analytics

5. Key Performance Indicators (KPIs)

6. Segmentation

7. The Analysis Process

8. Marketing Management

9. Experimentation and Testing

10. Reports and Dashboard

11. The Digital Analytics Stack

Lesson 9 - Programmatic Buying

1. What is Programmatic Buying

2. Programmatic Buying vs. Traditional Paid Marketing Approaches

3. Programmatic Direct vs. Real-Time Bidding

4. Programmatic Workflow

5. Targeting Strategies in Programmatic

6. Targeting Strategies in Programmatic

Lesson 10 - Marketing Automation

1. Introduction to Marketing Automation

2. Lead Capture and Nurture

3. Triggers and Series

4. Drip Campaigns

5. Nurture Campaigns

6. Measurement Attribution

7. Customer Journey

Lesson 11 - Digital Marketing Strategy

1. Digital Marketing Strategy

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1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

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Course Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 53 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 28 May 2026
Weekday Batch 01 Jun 2026
Weekend Batch 30 May 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Digital Marketing with AI Certification

Upon successful completion of this course, you will receive:

igmGuru Digital Marketing with AI Course Completion Certificate
Preparation for Google Ads Search Certification (free to appear on Google Skillshop)
Preparation for Meta Certified Digital Marketing Associate
Preparation for HubSpot Inbound Marketing Certification
Preparation for Microsoft Advertising Certification

igmGuru certificates are recognized by over 100,000 companies worldwide, including Capgemini, Tech Mahindra, Samsung, DHL, FedEx, Bosch, and many more.

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