How To Become A Salesforce Marketing Cloud Developer?

September 18th, 2023

Salesforce is counted among the best CRM systems today on a global level. It is the hot topic among marketers who are out on their search for the latest techniques and tools to tap their target audience.

Are you aware of the career opportunities hidden under Salesforce in the marketing field? If you are still unsure of how Salesforce can uplift your marketing career, then this blog is just the place for you. We are going to talk about one of the leading marketing certifications here and how you can tap into a top field.

An Introduction to Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud is counted as one of the most powerful platforms equipping businesses with tools to execute, manage, and create marketing campaigns. Since marketing today is more digitized than ever, the need for skilled professionals who can work with these tools is felt more than ever before.

A Salesforce Marketing Developer is the one who builds and customizes marketing solutions on the Salesforce Sales Cloud and marketing platform. Their job is to work closely with the marketing team for a better understanding of the business requirements. It is their job to troubleshoot and maintain technical solutions to ensure that the business needs are met.

What are the Roles and Responsibilities?

While your job mainly revolves around designing, testing, deploying, and developing marketing automation solutions, here are a few more specific roles and responsibilities.

  • Design and develop design assets, landing pages, and email templates using JavaScript, HTML, and CSS.
  • Create and maintain necessary documentation for Marketing Cloud solutions comprising user guides, test plans, and technical specifications.
  • Configure and manage various Marketing Cloud functionalities like audience segmentation, automation workflows, and email sends.
  • Troubleshoot and resolve all Marketing Cloud solutions' issues like automation and data errors.
  • Build and maintain Marketing Cloud integrations with other systems like external data sources and Salesforce CRM.

Is There Rising Market Demand?

There are plenty of reasons as to why you should move towards this field today. Let's get to know them-

  • High paying job opportunities
  • High customization needs
  • Increasing popularity
  • Marketing automation
  • Shortage of skilled developers
  • Growth of digital marketing

What is the Knowledge Required?

You will require knowledge, abilities, and skills to-

  • Set up the data import
  • Use multiple scripting languages to create and customize marketing assets
  • Explain subscription management
  • Setup and configure data models
  • Work with data and clients from the platform
  • Use SOAP and REST API
  • Create an online experience for the technology

About Salesforce Marketing Cloud Developer Exam

This Developer exam is specifically for individuals holding hands-on working experience with Salesforce Marketing development. This exam is crafted to test your knowledge and skills in this field.

Who is the Audience for this Exam?

  • Pro at subscriber management across channels
  • Familiar with customizing and configuring data
  • Troubleshoot multiple programmed languages
  • Worked on the position of a fullstack developer for Marketing Cloud

Exam Details

  • Total Questions: 60
  • Time: 105 minutes
  • Question Type: MCQ
  • Passing Score: 63%
  • Prerequisites: Salesforce Certified Marketing Cloud Email Specialist 
  • Exam Outline: 

-Data Modeling: 14%

-Programmatic Languages: 35%

-API: 22%

-Data Management: 22%

-Security: 7%

Read Also- How To Become A MuleSoft Developer? A Complete Guide

How to become a Salesforce Marketing Cloud Developer?

Stepping in this field will prove to be a great career choice. To be able to make it happen, here are a few steps you will have to get through.

1. Understand the Basics of Marketing Cloud

This cloud-based marketing platform facilitates businesses to connect with their target and intended audience via multiple digital channels. These include social media, advertising, web, mobile, and email. With the help of the suite of services and products it offers, companies are able to easily create and deliver personalized marketing campaigns to get across to their customers.

2. Gain Skills with Salesforce Marketing Cloud Training

A Salesforce Marketing Cloud training course is recommended by Salesforce itself. This is one of the best ways of ensuring you have the right knowledge and skill set to move to the top in the field. It will also help you prepare better for the exam and get certified smoothly. You can try-

  • Online training
  • Free books
  • Online tutorials
  • Practice tests

3. Learn the Salesforce Ecosystem

The Salesforce ecosystem is humongous and to be a good developer, having knowledge about how this space integrates with the other Salesforce products is integral. Gain knowledge about Sales Cloud integration, Service Cloud integration, Community Cloud Integration, etc.

4. Gain Hands-on Experience

Having hands-on experience is a must to even qualify to appear for the certification exam. Here are some ways in which you can start gaining this experience today -

  • Setup a developer account
  • Try building marketing campaigns
  • Learn from others
  • Experiment with multiple features
  • Join online forums and communities

5. Go for Salesforce Marketing Cloud Certification

A Salesforce Marketing Cloud certification will put a stamp on your skills and knowledge. Whatever you have learned in this time and excelled at will become job-gaining skills as soon as you have the right certification to prove it all.

All the exam details are mentioned above and here are a few others you can think about pursuing.

  • Marketing Cloud Administration
  • Marketing Cloud Consultant
  • Marketing Cloud Email Specialist
  • Marketing Cloud Account Engagement Consultant
  • Marketing Cloud Account Engagement Specialist
  • Platform Developer I

6. Build a Network for Professional Development

With the increasing digital means, building a network for professional development is easier than ever. There are simply too many ways of making that happen and here are a few-

  • Attend conferences and industry events
  • Connect on LinkedIn and other work platforms
  • Online communities
  • Local user groups in the specified field


Being a Developer in the Salesforce Marketing Cloud can prove to be a rewarding path for individuals who enjoy working with data, staying updated with the latest technologies, and solving complex problems. You will need to create a perfect balance of marketing and technical skills to ensure you are at the top of your game.

FAQs (Frequently Asked Question)

Q1. Do I need to learn coding for this Salesforce Marketing cloud exam?

Ans. Salesforce is built on a drag-and-drop interface and hence, does not require any coding skills. It is highly intuitive and user-friendly.

Q2. What is the salary bracket after the Salesforce Marketing Cloud course?

Ans. The salary bracket for these professionals is ₹5.5 LPA - ₹7.5 LPA.

Q3. Is this Salesforce certification worth it?

Ans. Salesforce is the leading CRM platform today and getting certified in this is sure to help your career grow. Pick one that fits well with your career profile and get started.

Q4. Can I get better job opportunities with Salesforce or AWS?

Ans. Both Salesforce and AWS are incredibly popular cloud computing services. However, if we are to draw a comparison, Salesforce has proven to offer better job opportunities for professionals, both in non-IT and IT sectors.

Q5. Which are the most in-demand Salesforce clouds?

Ans. The Marketing Cloud Developer, Marketing Cloud Administrator, and Marketing Cloud Consultant are the most in-demand Salesforce clouds.

Course Schedule

Course NameBatch TypeDetails
Salesforce Marketing Cloud Training
Every WeekdayView Details
Salesforce Marketing Cloud Training
Every WeekendView Details

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