Every marketer needs intuitive tools and platforms that enable quality customer interaction and experience creation. Journey Builder by Salesforce is one such tool that's extensively used by organizations to deliver personalized customer experience across various channels. This Salesforce Marketing Cloud Journey Builder tutorial covers everything a marketer needs to know about it.
Organizations must utilize the latest technologies to ensure unified and consistent interaction with their customers. With the increasing number of platforms, it has become a necessity to have a platform/tool in the working that connects them all.
The Salesforce Marketing Cloud Journey Builder is just the tool needed to make it all easily approachable.
What is Journey Builder by Salesforce?
Journey Builder is a Salesforce Marketing Cloud module that helps companies in building highly automated and personalized journeys for their prospects. This aspect of Salesforce Marketing Cloud visually automated various marketing channels easily in a single place. This could be email and/or SMS.
This tool is used to set goals on different factors such as behavior and past purchase patterns. This gives the marketing teams essential points to base their marketing campaigns on.
Setting up a journey in Salesforce Journey Builder is extremely easy and user-friendly. There are two options to pick from. One gives the flexibility to use templates that are pre-created in the Salesforce Marketing Cloud. Other one is to begin from scratch and create the path as needed.
Five options can be found under the 'Activities' tab, which can skillfully be included in the Journey. This image is a clear description of the activities, options and the description that each of those offer.
Course Schedule
| Course Name | Batch Type | Details |
| Salesforce Marketing Cloud Training | Every Weekday | View Details |
| Salesforce Marketing Cloud Training | Every Weekend | View Details |
