What is Alteryx? Everything You Need To Know

April 2nd, 2024

Here's a blog to help you gain information on Alteryx and its utility in data preparation and visualization.

What is Alteryx

Businesses have understood that automation is the need of the hour, especially when it comes to data analytics. Hence, they have started to resort to newer, faster, and more competent tools. Even though Excel has been used for decades, the growing data quantity has rendered this process tedious and even incompetent.

This is how Alteryx grew to fame. This self-service data analytics tool is rapidly becoming a favorite among organizations to help them perform analysis on any quantity of data via workflows. As a consequence, what was once a hefty task on Excel has become a cakewalk with Alteryx.

In this blog, we are going to help you better understand what is Alteryx Designer, what it is used for, and what it does. So, let's get started!

What is Alteryx Designer?

Let's discuss, What is Alteryx Designer? Basically, Alteryx is a globally used data analytics and visualization platform that provides businesses with a plethora of tools to help them make sense of their data. It enables them to easily clean, analyze, and transform humongous data sets with any programming or coding skills. This data could be coming from distinct sources and this platform would work on it just fine.

This software platform enables users to carry out complex tasks like advanced reporting, predictive modeling, and geospatial analysis in a user-friendly interface.

Look out igmGuru's Alteryx training course program to learn more about the platform.

What Is Alteryx Used for?

So, what is Alteryx used for? It is most commonly used for tasks such as 

  • Automation of data analytics workflows
  • Data collection and preparation from multiple sources
  • Automate recurring business processes
  • Quickly perform powerful geospatial analysis, etc.
What Is Alteryx Used for

What Does Alteryx Do?

Another important question is ‘what does Alteryx do'. There are many reasons why it has become a favorite among organizations throughout the globe and here are a few things it does to have emerged on the list.

  1. Combine & Manipulate Data

It is employable in situations where COUNTIF, INDEX MATCH, VLOOKUPs, pivot tables, SUMIF, and other complex Excel data manipulation happens. As compared to other similar platforms, it is much faster, easier to understand, and handles larger data.

  1. Geospatial Analysis

Locations and distances are often difficult to manipulate. This platform offers users drag-and-drop tools to map, plot, and geocode customers, competitors, locations, or basically anything with a location. It becomes easy to analyze and visualize location data from multiple sources.

  1. Data Science

Users get a suite of pre-built predictive models, along with the chance to directly insert Python or R code within a workflow. Thus, making this platform a great fit for citizen data scientists having limited programing skills.

  1. API, Cloud & Hybrid Access

Alteryx has the potential to read and write data in files, REST APIs, databases, and various other locations. Upon publishing a workflow, a workflow can be called via a REST API to commence it.

  1. Reports & Dashboards

With its built-in tools, building dashboards and reports become much easier. It facilitates dashboard and report creation in Power BI, Cognos, Tableau, Business Objects, Qlik, and virtually any other tool in an organization.

You May Also Read- Alteryx Tutorial For Beginners

What Are The Benefits of Alteryx?

Benefits of Alteryx

Now that we have covered a general definition of what is Alteryx and what it does, let's take a look at some of the benefits companies gain using it.

  1. Enhanced Efficiency

With its automation capabilities, companies can create more efficient data workflows at a faster pace. Since employees spend less time on manual tasks such as data preparation, they can divert their focus on tasks that require their skills and knowledge. These tasks could be analyzing data or making decisions based on it.

  1. Cost Saving

As workflows are automated and manual tasks are reduced, businesses tend to save a lot of labor costs. Additionally, as more reliable and accurate data comes into the picture, more focused analysis takes place. This leads to better decision making, ultimately saving costs.

  1. Better Data Quality

The overall data quality takes a leap with this platform's data blending and preparation capabilities. As data is combined from various sources and cleaning processes are performed, businesses are left with more comprehensive and accurate depiction of the data.

Alteryx Career Opportunities

Since it is used so widely in so many companies across various domains, there is no dearth of Alteryx career opportunities. Here are certain professionals who are to benefit by learning this tool.

1. Data Analysts: They can leverage this tool for extracting insights, creating visualizations, and performing advanced analytics for better decision-making.

2. Business Analysts: These professionals will gain skills to identify business opportunities, offer actionable insights, optimize processes, and perform data-driven analysis to further support data-driven decision-making.

3. Analytics Consultant: Prowess in Alteryx enables consultants to aid organizations in optimizing and implementing associated best practices and solutions.

4. Analytics Manager: Gain an edge while leading and overseeing data analytics teams, driving data-driven decisions, and establishing best practices within a company.

5. Data Scientist: This skill will complement their already existing toolkit and skills, further enabling them to analyze and process humongous datasets efficiently.

6. Data Manager: These skills are valuable for those whose job involves overseeing data quality, integration, and governance within an organization.

7. Data Engineer: They will be enabled to efficiently perform ETL tasks. Additionally, they will get help in ensuring data quality across systems and designing data pipelines.

8. BI Developer: BI developers leverage this tool for ETL purposes, creating interactive reports and dashboards, and building data models.

9. Solution Architect: Gain prowess in implementing complete data analytics solutions and integrating it with various other tools and systems.


Alteryx is an exceptionally efficient platform that aids companies make sense of their acquired data, make data-driven decisions, and automate workflows. It has become a highly valuable tool among organizations because of its advanced features, prowess to handle gigantic data sets, and user-friendly interface.

Today, the demand for this platform is high and is expected to grow further in the coming years. Its adoption rate is exceptional and that paves the path for those with skills in this platform too.

FAQs for What is Alteryx

Question. What is Alteryx best used for?

Alteryx is best used for industries like healthcare, manufacturing, finance, and retail. Data scientists, business analysts, and data analysts are the one who use this platform optimally to analyze and visualize gigantic data sets.

Question. Is Alteryx easy to learn?

It can take anywhere between four to twelve weeks to learn Alteryx. It all depends on how much time you dedicate, your existing skills, and your zest to learn.

Question. Why use Alteryx instead of Excel?

While Excel is good for manipulating spreadsheets, Alteryx is better for building data processes, especially when large amounts of data is involved.

Course Schedule

Course NameBatch TypeDetails

Alteryx Training

Every WeekdayView Details

Alteryx Training

Every WeekendView Details

Drop Us a Query

Fields marked * are mandatory

Your Shopping Cart

Your shopping cart is empty.