Digital Marketing Classes in Hyderabad

14 Lesson

40 Hours

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Start Digital Marketing Classes in Hyderabad and gain hands-on skills valued across growing industries. Master concepts and tools that top employers actively look for in skilled candidates.

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Digital Marketing Course in Hyderabad Overview

Prerequisites

Basic understanding of internet browsing and social media platforms

Skills You Will Gain

Plan and execute SEO strategies that improve search visibility
Run effective social media and paid advertising campaigns
Analyze marketing data to guide smarter business decisions

Key Features

Instructor Led Training : 40 Hrs
100% Money-Back Guarantee
Flexible Schedule
Small Batches
100% Job Assistance
24 X 7 Lifetime Support

Syllabus

Lesson 1 - Search Engine Optimization

1. Introduction

2. On-Page Optimization

3. Off-Site Optimization

4. Duplicate Content

5. Keyword Research and Competitive Intelligence

6. Design and Architecture

7. Local SEO

8. SEO Measurement

9. Algorithm Updates and SEO Changes

10. Integrating SEO with Other Disciplines

Lesson 2 - Social Media

1. Introduction to Social Media

2. Social Media Strategy and Planning

3. Social Media Channel Management

4. Social Media Management Tools

5. Social Media Measurement and Reporting

6. Social Advertising

7. Social Media Platforms

Lesson 3 - Content Marketing

1. Introduction to Content Marketing

2. Content Marketing Strategy

3. Overseeing a Content Marketing Program

4. Content Marketing Tactics

5. Content Marketing Budget and Measurement

Lesson 4 - Email Marketing

1. Introduction to Email Marketing

2. Elements of Email

3. Working with an ESP

4. Build and Maintain Your List

5. Avoid Spam Penalties

6. Email Deliver-ability

7. Campaign Measurement

8. Automation Basics

Lesson 5 - Mobile Marketing

1. Introduction to Mobile Marketing

2. Mobile Products and Services

3. Promotions and Incentives

4. Integration with Marketing Mix

5. Mobile Advertising

6. Mobile Analysis

7. Rules and Regulations

Lesson 6 - Cost Per Click (CPC)

1. Introduction to CPC

2. Psychology of Search

3. Account Hierarchy

4. Search Ads and Keyword Targeting

5. Increasing Reach with Display Network

6. Reaching Target Audiences

7. The Buying Funnel

8. The Paid Search Auction

9. Setting and Measuring Marketing Goals

10. How CPC Fits into the Digital Strategy?

Lesson 7 - Conversion Optimization

1. Introducing Conversion Optimization

2. Laying the Foundations of Conversion

3. Getting to Know Your Customers

4. Creating the Message

5. Anatomy of a Landing Page

6. Why Design Matters

7. Testing for Conversions

8. Seeing the Bigger Picture

Lesson 8 - Digital Analytics

1. Introduction to Digital Analytics

2. Organizational Maturity

3. Building Blocks

4. Management Perspectives of Digital Analytics

5. Key Performance Indicators (KPIs)

6. Segmentation

7. The Analysis Process

8. Marketing Management

9. Experimentation and Testing

10. Reports and Dashboard

11. The Digital Analytics Stack

Lesson 9 - Programmatic Buying

1. What is Programmatic Buying

2. Programmatic Buying vs. Traditional Paid Marketing Approaches

3. Programmatic Direct vs. Real-Time Bidding

4. Programmatic Workflow

5. Targeting Strategies in Programmatic

6. Targeting Strategies in Programmatic

Lesson 10 - Marketing Automation

1. Introduction to Marketing Automation

2. Lead Capture and Nurture

3. Triggers and Series

4. Drip Campaigns

5. Nurture Campaigns

6. Measurement Attribution

7. Customer Journey

Lesson 11 - Video Marketing & YouTube SEO

1. YouTube Algorithm and SERP Rankings

2. Scriptwriting and Video Funnels

3. Shorts and Reels for Brands

4. Editing Tools and CTAs

5. Live Streaming Strategy

Lesson 12 - Google Ads (PPC)

1. Advanced Search Ads Strategies

2. Dynamic Search Ads and RSAs

3. Performance Max Campaigns

4. YouTube Ads and Smart Campaigns

5. Remarketing and Conversion Tracking

6. A/B Testing and Ad Copy Optimization

7. Bid Strategies (Target ROAS, Maximize Conversions)

Lesson 13 - Online Reputation Management (ORM)

1. Tools: Google Alerts, Brand24, Mention

2. Responding to Reviews Professionally

3. Building a Positive Online Brand Image

4. Handling Negative Publicity or Viral Backlash

Lesson 14 - Digital Marketing Strategy with New guidelines

1. Building an Integrated Marketing Strategy

2. Funnel-Based Approach to Ad Spend

3. Creating Client Reports & Dashboards

4. Current Trends & Statistics (2025 and beyond)

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1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

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Course Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 40 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 03 Sep 2026
Weekday Batch 07 Sep 2026
Weekend Batch 05 Sep 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Digital Marketing Certification

Upon successful completion of the Digital Marketing course, you will receive a Course Completion Certificate from igmGuru.

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