Digital Marketing Course in Pune

11 Lesson

40 Hours

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Enroll in one of the best AI-powered digital marketing classes in Pune with igmGuru. This course covers complete 360° digital marketing, including SEO, social media marketing, content strategy, email campaigns, PPC Ads, and web analytics. We offer 40 hours of 100% practical training with 20+ modules based on the latest industry trends and Google guidelines. Our trainers have over 15 years of experience and they will guide you step by step.

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Digital Marketing Training in Pune Overview

Our Digital Marketing Course in Pune is perfect for anyone who wants to start a career in online marketing. It is designed by experts who have real work experience. In this course, you will learn step by step with easy lessons and real-life projects.

What You Will Learn in Digital Marketing Classes in Pune

Basics and advanced ideas of digital marketing
SEO (Search Engine Optimization)
Google Ads and PPC (Pay-Per-Click) campaigns
Social media marketing (Facebook, Instagram, LinkedIn, etc.)
Email Marketing
Google Analytics
AI integration
Content Marketing
Affiliate and influencer marketing
AI Tools

We also cover trending topics:

AI Agents & Chief Simplifier Officer
Generative Engine Optimization (GEO)
Shoppable Videos & Social Commerce
Voice Search & Conversational Marketing
Short‑Form Video & Live Shopping
AR/VR & Immersive Content
Sustainability & Ethical Marketing
Privacy‑First & First‑/Zero‑Party Data

Why Choose igmGuru?

15+ Years of Experienced trainers
Updated Topics with the latest trends
Work on Real-time Projects
100% Job Assistance
Flexible Classes
15+ Certificates
Affordable Fees

Career Opportunities:

Digital Marketing Specialist
SEO or SEM Expert
Social Media Manager
Content Writer or Content Marketer
PPC (Google Ads) Specialist
Email Marketing Executive
Freelance Digital Marketer
Online Marketing Consultant

Who Should Enroll?

Students or freshers
Marketing professionals
Business owners
Freelancers or bloggers
IT or non-IT people who want to switch to a digital career

Key Features

Instructor Led Training : 40 Hrs
100% Money-Back Guarantee
Flexible Schedule
Small Batches
100% Job Assistance
24 X 7 Lifetime Support

Digital Marketing Classes Syllabus

Lesson 1 - Search Engine Optimization

1. Introduction

2. On-Page Optimization

3. Off-Site Optimization

4. Duplicate Content

5. Keyword Research and Competitive Intelligence

6. Design and Architecture

7. Local SEO

8. SEO Measurement

9. Algorithm Updates and SEO Changes

10. Integrating SEO with Other Disciplines

Lesson 2 - Social Media

1. Introduction to Social Media

2. Social Media Strategy and Planning

3. Social Media Channel Management

4. Social Media Management Tools

5. Social Media Measurement and Reporting

6. Social Advertising

7. Social Media Platforms

Lesson 3 - Content Marketing

1. Introduction to Content Marketing

2. Content Marketing Strategy

3. Overseeing a Content Marketing Program

4. Content Marketing Tactics

5. Content Marketing Budget and Measurement

Lesson 4 - Email Marketing

1. Introduction to Email Marketing

2. Elements of Email

3. Working with an ESP

4. Build and Maintain Your List

5. Avoid Spam Penalties

6. Email Deliver-ability

7. Campaign Measurement

8. Automation Basics

Lesson 5 - Mobile Marketing

1. Introduction to Mobile Marketing

2. Mobile Products and Services

3. Promotions and Incentives

4. Integration with Marketing Mix

5. Mobile Advertising

6. Mobile Analysis

7. Rules and Regulations

Lesson 6 - Cost Per Click (CPC)

1. Introduction to CPC

2. Psychology of Search

3. Account Hierarchy

4. Search Ads and Keyword Targeting

5. Increasing Reach with Display Network

6. Reaching Target Audiences

7. The Buying Funnel

8. The Paid Search Auction

9. Setting and Measuring Marketing Goals

10. How CPC Fits into the Digital Strategy?

Lesson 7 - Conversion Optimization

1. Introducing Conversion Optimization

2. Laying the Foundations of Conversion

3. Getting to Know Your Customers

4. Creating the Message

5. Anatomy of a Landing Page

6. Why Design Matters

7. Testing for Conversions

8. Seeing the Bigger Picture

Lesson 8 - Digital Analytics

1. Introduction to Digital Analytics

2. Organizational Maturity

3. Building Blocks

4. Management Perspectives of Digital Analytics

5. Key Performance Indicators (KPIs)

6. Segmentation

7. The Analysis Process

8. Marketing Management

9. Experimentation and Testing

10. Reports and Dashboard

11. The Digital Analytics Stack

Lesson 9 - Programmatic Buying

1. What is Programmatic Buying

2. Programmatic Buying vs. Traditional Paid Marketing Approaches

3. Programmatic Direct vs. Real-Time Bidding

4. Programmatic Workflow

5. Targeting Strategies in Programmatic

6. Targeting Strategies in Programmatic

Lesson 10 - Marketing Automation

1. Introduction to Marketing Automation

2. Lead Capture and Nurture

3. Triggers and Series

4. Drip Campaigns

5. Nurture Campaigns

6. Measurement Attribution

7. Customer Journey

Lesson 11 - Digital Marketing Strategy

1. Digital Marketing Strategy

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1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

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Course Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 40 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 28 May 2026
Weekday Batch 01 Jun 2026
Weekend Batch 30 May 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Digital Marketing with AI Certification

Upon successful completion of this course, you will receive:

igmGuru Digital Marketing with AI Course Completion Certificate
Preparation for Google Ads Search Certification (free to appear on Google Skillshop)
Preparation for Meta Certified Digital Marketing Associate
Preparation for HubSpot Inbound Marketing Certification
Preparation for Microsoft Advertising Certification

igmGuru certificates are recognized by over 100,000 companies worldwide, including Capgemini, Tech Mahindra, Samsung, DHL, FedEx, Bosch, and many more.

Digital Marketing Training Institute in Pune FAQ's

Are there any other Certification courses igmGuru offers?

Yes, igmGuru offers several other online certification courses. These include specialized online certification courses, tailored to different levels. igmGuru, greatly emphasizes upskilling and boosting career opportunities across any industry sectors, with each online certification course designed to help learners enhance their expertise.

Are there any other online courses igmGuru offers under Digital Marketing?

Yes, igmGuru offers several other online courses under programming. These include specialized online courses, tailored to different skill levels. igmGuru greatly emphasizes upskilling and boosting career opportunities across IT industry sectors, with each online course designed to help learners enhance their expertise in Digital Marketing. Few Courses are listed below.

1-800-7430-173

(US Toll Free)

+91-7240-740-740

(India)