Digital Marketing Course in Kolkata

11 Lesson

40 Hours

Add to Wishlist

igmguru is a leading digital marketing training institute in Kolkata and this course covers the latest and most popular AI tools like ChatGPT, Gemini, and more. Our Online marketing classes also include topics such as digital marketing vs traditional marketing, SEO techniques, SMO, PPC, content marketing strategy, and many more. Our expert trainers, with more than 15 years of relevant industry experience, provide hands-on guidance to help you build real-time skills. We have trained 600+ students and offer flexible learning options like classroom training program, one-on-one sessions and self-paced learning. Enroll in our Internet Marketing Course in Kolkata to get certified.

Enroll Now

Digital Marketing Training in Kolkata Overview

igmGuru’s Digital Marketing Classes in Kolkata with 40-hour sessions are designed for both beginners and professionals. We offer lifetime access to the study material, 24/7 support, 15+ globally recognized certifications, 40+ tools, job assistance and hands-on training in all major areas, including:

SEO (Search Engine Optimization)

Google Ads & Paid Campaigns

Social Media Marketing

Email Marketing

Content Strategy & Creation

Google Analytics GA4 for data insights

We also cover new and trending concepts like:

GEO – Location-based marketing strategies

AEO – Voice search and smart search optimization

AIO – AI tools like ChatGPT for content and automation

Our course is regularly updated to align with the latest digital trends and best practices.

Prerequisites for Internet Marketing Course in Kolkata

Any degree or basic educational qualification

No programming knowledge required

Basic computer, web browsing, and social media skills are beneficial

What Will You Learn in this Course

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Pay-Per-Click (PPC) Advertising

Email and Content Marketing

Mobile Marketing and Affiliate Marketing

Marketing Analytics and Automation

Digital Marketing Strategy

AI in Digital Marketing

Social Media Ads

This course is ideal for aspiring digital marketers, entrepreneurs, and professionals seeking to enhance their online marketing skills.

Who Can Apply for This Course?

Students and Freshers

Working Professionals

Business Owners & Entrepreneurs

Freelancers

Marketing Executives

Key Features

Instructor Led Training : 40 Hrs
100% Money-Back Guarantee
Flexible Schedule
Small Batches
100% Job Assistance
24 X 7 Lifetime Support

Syllabus

Lesson 1 - Search Engine Optimization

1. Introduction

2. On-Page Optimization

3. Off-Site Optimization

4. Duplicate Content

5. Keyword Research and Competitive Intelligence

6. Design and Architecture

7. Local SEO

8. SEO Measurement

9. Algorithm Updates and SEO Changes

10. Integrating SEO with Other Disciplines

Lesson 2 - Social Media

1. Introduction to Social Media

2. Social Media Strategy and Planning

3. Social Media Channel Management

4. Social Media Management Tools

5. Social Media Measurement and Reporting

6. Social Advertising

7. Social Media Platforms

Lesson 3 - Content Marketing

1. Introduction to Content Marketing

2. Content Marketing Strategy

3. Overseeing a Content Marketing Program

4. Content Marketing Tactics

5. Content Marketing Budget and Measurement

Lesson 4 - Email Marketing

1. Introduction to Email Marketing

2. Elements of Email

3. Working with an ESP

4. Build and Maintain Your List

5. Avoid Spam Penalties

6. Email Deliver-ability

7. Campaign Measurement

8. Automation Basics

Lesson 5 - Mobile Marketing

1. Introduction to Mobile Marketing

2. Mobile Products and Services

3. Promotions and Incentives

4. Integration with Marketing Mix

5. Mobile Advertising

6. Mobile Analysis

7. Rules and Regulations

Lesson 6 - Cost Per Click (CPC)

1. Introduction to CPC

2. Psychology of Search

3. Account Hierarchy

4. Search Ads and Keyword Targeting

5. Increasing Reach with Display Network

6. Reaching Target Audiences

7. The Buying Funnel

8. The Paid Search Auction

9. Setting and Measuring Marketing Goals

10. How CPC Fits into the Digital Strategy?

Lesson 7 - Conversion Optimization

1. Introducing Conversion Optimization

2. Laying the Foundations of Conversion

3. Getting to Know Your Customers

4. Creating the Message

5. Anatomy of a Landing Page

6. Why Design Matters

7. Testing for Conversions

8. Seeing the Bigger Picture

Lesson 8 - Digital Analytics

1. Introduction to Digital Analytics

2. Organizational Maturity

3. Building Blocks

4. Management Perspectives of Digital Analytics

5. Key Performance Indicators (KPIs)

6. Segmentation

7. The Analysis Process

8. Marketing Management

9. Experimentation and Testing

10. Reports and Dashboard

11. The Digital Analytics Stack

Lesson 9 - Programmatic Buying

1. What is Programmatic Buying

2. Programmatic Buying vs. Traditional Paid Marketing Approaches

3. Programmatic Direct vs. Real-Time Bidding

4. Programmatic Workflow

5. Targeting Strategies in Programmatic

6. Targeting Strategies in Programmatic

Lesson 10 - Marketing Automation

1. Introduction to Marketing Automation

2. Lead Capture and Nurture

3. Triggers and Series

4. Drip Campaigns

5. Nurture Campaigns

6. Measurement Attribution

7. Customer Journey

Lesson 11 - Digital Marketing Strategy

1. Digital Marketing Strategy

Talk To Us

We are happy to help you

1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

Drop Us a Query

Fields marked * are mandatory

Name

Phone Number

Comments

Request For Live Demo Class

Digital Marketing Course in Kolkata Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 40 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 29 May 2026
Weekday Batch 01 Jun 2026
Weekend Batch 30 May 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Digital Marketing with AI Certification

Upon successful completion of this course, you will receive:

igmGuru Digital Marketing with AI Course Completion Certificate
Preparation for Google Ads Search Certification (free to appear on Google Skillshop)
Preparation for Meta Certified Digital Marketing Associate
Preparation for HubSpot Inbound Marketing Certification
Preparation for Microsoft Advertising Certification

igmGuru certificates are recognized by over 100,000 companies worldwide, including Capgemini, Tech Mahindra, Samsung, DHL, FedEx, Bosch, and many more.

FAQ's

Are there any other Certification courses igmGuru offers?

Yes, igmGuru offers several other online certification courses. These include specialized online certification courses, tailored to different levels. igmGuru, greatly emphasizes upskilling and boosting career opportunities across any industry sectors, with each online certification course designed to help learners enhance their expertise.

Are there any other online courses igmGuru offers under Digital Marketing?

Yes, igmGuru offers several other online courses under programming. These include specialized online courses, tailored to different skill levels. igmGuru greatly emphasizes upskilling and boosting career opportunities across IT industry sectors, with each online course designed to help learners enhance their expertise in Digital Marketing. Few Courses are listed below.

1-800-7430-173

(US Toll Free)

+91-7240-740-740

(India)