Marketing Analytics Course Online

igmGuru's Marketing Analytics Course gives you hands-on experience with industry-standard tools including GA4, Google Tag Manager, Power BI, Tableau, and SQL. Through live instructor-led sessions in small batches of up to 10 participants, you will work with real campaign datasets, build dashboards and develop attribution models. Flexible scheduling, 1-on-1 training options, and lifetime access ensure learning fits your pace. Whether you are switching careers or upskilling, this course prepares you to turn raw marketing data into decisions that drive measurable business results.

Prerequisites for Marketing Analytics Course

• Microsoft Excel or Google Sheets proficiency
• Basic algebra and statistics
• Fundamental marketing concepts

What Will You Learn

• Marketing Analytics Fundamentals
• Understanding KPIs and Marketing Metrics
• Customer Journey and Funnel Analysis
• Marketing Data Collection, Tracking, and Measurement
• Campaign Performance Analysis
• Attribution Models and Conversion Tracking
• Marketing Data Analysis and Interpretation
• Customer Segmentation and Audience Insights
• Data Visualization and Dashboard Reporting
• A/B Testing and Marketing Optimization
• ROI Measurement and Budget Optimization
• Predictive Analytics in Marketing
• Marketing Analytics Strategy Development
• Industry Best Practices for Marketing Measurement and Reporting

Career Opportunities

• Marketing Analyst
• Digital Marketing Analyst
• Marketing Data Analyst
• Performance Marketing Analyst
• Web Analyst
• Growth Analyst
• Customer Insights Analyst
• Marketing Reporting Analyst

Tools and Technologies Covered

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Microsoft Excel and Google Sheets
• Power BI and Tableau
• SQL (for data extraction)