Adobe Analytics Course Online

This comprehensive Adobe Analytics course is aligned with the latest Adobe certification exam outline and has been created by industry experts with over 15 years of hands-on experience.

Prerequisites:

• Basic understanding of digital marketing & web analytics
• Familiarity with metrics like page views, bounce rate, conversions
• Hands-on experience using Adobe Analytics – Analysis Workspace
• Ability to create segments, calculated metrics, and dashboards

What You Will Learn

1. How to navigate and use Analysis Workspace

Build interactive dashboards using panels, visualizations, and filters.

2. Create and manage segments & calculated metrics

Define user groups, KPIs, and complex metric formulas.

3. Perform in-depth analysis of customer behavior

Analyze user paths, conversion funnels, retention, and fallout.

4. Design custom reports and dashboards

Visualize data with flow, cohort, and trended graphs.

5. Automate and schedule reports

Share real-time insights with stakeholders through recurring projects.

Career Opportunities After Adobe Analytics Certification

• Adobe Analytics Consultant
• Digital Marketing Analyst
• Web Analytics Specialist
• Data Analyst
• Marketing Data Scientist
• Business Intelligence (BI) Analyst
• Conversion Rate Optimization (CRO) Specialist
• Customer Experience (CX) Analyst