Tealium Training

SKU: 3266
12 Lesson
|
40 Hours
igmGuru provides the best Tealium Training and Certification Course to help learners in understanding the management of customer data, tag management, and real time data through the use of Tealium platform. The Tealium course covers key components such as Tealium iQ Tag Management, audienceStream CDP, EventStream API Hub, data layers, integration, best practices for applying and managing marketing and analytics tags smoothly. The Tealium course helps learners to build practical skills required for digital analytics, marketing technology, and customer data platform roles. This training program ensures that every learner has the skills to implement the Tealium solution as well as handle the customer data across various channels. Enroll in our Tealium Training Course to improve job opportunities, and ability to manage and activate customer data effectively in the real world.

Overview

Prerequisites

  • Basic understanding of digital marketing and web analytics
  • Familiarity with websites, tags, and cookies (not mandatory)
  • Basic knowledge of JavaScript and data layers
  • Knowledge of marketing technology tools

What Will You Learn

  • Introduction to Tealium platform and its ecosystem
  • Working with Tealium iQ Tag Management
  • Understanding and implementing data layers
  • Creating and managing audiences using AudienceStream CDP
  • Knowledge of managing and deploying marketing and analytics tags
  • Event-based data collection with EventStream
  • Server-side data combination and data governance basics
  • Real-time data activation and privacy compliance

Who Should Learn?

  • Digital Marketing professionals
  • Web Analysts and Data Analysts
  • Marketing Technology (MarTech) professionals
  • Developers and Data Engineers
  • Product managers working with customer data
  • Freshers looking to enter analytics or CDP roles

Key Features

Course Curriculum

1. Overview of Tealium platform and ecosystem
2. Understanding Customer Data Platforms (CDP)
3. Tealium use cases and business benefits
4. Tealium products overview: iQ, AudienceStream, EventStream
1. Web and mobile data fundamentals
2. Events, users, sessions, and attributes
3. Cookies, local storage, and tracking concepts
4. Client-side vs server-side data collection
1. Tealium iQ architecture
2. Tags, extensions, and load rules
3. Benefits of tag management systems
4. Tealium UI navigation and account structure
1. Understanding data layers
2. UDO structure and best practices
3. Mapping data to vendor tags
4. Debugging data layer issues
1. Adding and managing vendor tags
2. Configuring analytics and marketing tags
3. Load rules and tag sequencing
4. Versioning and publishing workflows
1. Types of Tealium extensions
2. JavaScript extensions and use cases
3. Managing data transformations
4. Best practices for custom logic
1. Tealium Web Companion
2. Debugging tags and data flow
3. QA and validation techniques
4. Environment management (Dev, QA, Prod)
1. Introduction to AudienceStream
2. Visitor profiles and attributes
3. Enrichment and audience segmentation
4. Understanding real-time decisioning
1. Creating visitor attributes
2. Audience creation logic
3. Badges and enrichment rules
4. Profile stitching basics
1. EventStream overview
2. Event specifications and attributes
3. Server-side data collection
4. API-based data ingestion
1. Understanding connectors
2. Integrating analytics and marketing platforms
3. Real-time and batch data connectors
4. Managing data delivery
1. Privacy regulations (GDPR, CCPA overview)
2. Consent management concepts
3. Data governance in Tealium
4. Managing user preference
Talk To Us

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1-800-7430-173 (US Toll Free)
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Course Fees

Online Class Room Program

US $ 799.00
100% Money Back Guarantee
  • Duration : 40 Hrs
  • Plus Self Paced

Classes Starting From

  • Fast Track Batch 29 May 2026
  • Weekday Batch 01 Jun 2026
  • Weekend Batch 30 May 2026

Corporate Training

Corporate Training
  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

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Want to know Today's Offer

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Tealium Certification

We will provide a course completion certificate to all learners who successfully complete the Tealium Training course. This certificate confirms your understanding of Tealium concepts, including Tag Management, customer data platforms (CDP), data layers, and real time data activation process.

Tealium Certification

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