Salesforce Marketing Cloud Administrator Training

9 Lesson

30 Hours

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igmGuru provides Salesforce Marketing Cloud Administrator Training online, designed by certified professionals to guide you from foundational concepts to advanced administration skills required in marketing automation environments. This course covers core components, including Contact Builder, Email Studio, Journey Builder, Automation Studio, and data management strategies used in enterprise ecosystems. After this course completion, you can clear the Salesforce Marketing Cloud Administrator Certification and become certified.

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Overview

Prerequisites:

Basic understanding of digital marketing concepts
Familiarity with CRM systems (preferred but not mandatory)
Basic knowledge of email marketing workflows
No prior Salesforce experience required

What Will You Learn:

Salesforce Marketing Cloud overview
Navigation and user interface
Contact Builder fundamentals
Email Studio basics
Subscriber and data management
Journey Builder workflows
Automation Studio processes
Data segmentation strategies
Campaign execution and monitoring
Integration with CRM systems
Enterprise data architecture
Performance optimization techniques
Security and compliance best practices
Advanced segmentation and personalization
Troubleshooting and system scaling

Key Features

1 On 1 Training Option Available
24 X 7 Lifetime Support & Access
Small Batches Upto 10 Participants
Experienced & Professional Trainers
Get Certified & Get Placed
100% Job Assistance

Course Curriculum

Lesson 1 - Introduction to Salesforce Marketing Cloud

1. Overview of Salesforce Marketing Cloud

2. Product ecosystem and capabilities

3. Architecture and core components

4. Navigation and user interface

Lesson 2 - Digital Marketing Fundamentals & Compliance

1. Digital marketing concepts in Marketing Cloud

2. Customer lifecycle and engagement strategy

3. Marketing compliance (GDPR, CAN-SPAM)

4. Data privacy and governance

Lesson 3 - Subscriber Data Management

1. Contact Builder fundamentals

2. Data Extensions and data structure

3. Data modeling and relationships

4. Data quality and segmentation basics

Lesson 4 - Setup & Administration

1. Business Units and account structure

2. User roles and permissions

3. Security configuration and access control

4. Integrations and account setup

Lesson 5 - Email Studio

1. Email creation and templates

2. Subscriber management

3. A/B testing and personalization

4. Email deliverability basics

Lesson 6 - Journey Builder

1. Journey configuration

2. Entry sources and triggers

3. Decision splits and engagement paths

4. Customer journey orchestration

Lesson 7 - Automation Studio

1. Automation workflows

2. SQL queries for segmentation

3. File transfers and data imports

4. Scheduling and process automation

Lesson 8 - Analytics & Reporting

1. Tracking engagement and performance

2. Reports and dashboards

3. Campaign insights and metrics

4. Optimization strategies

Lesson 9 - Maintenance & Optimization

1. Monitoring campaigns and system health

2. Troubleshooting common issues

3. Performance optimization techniques

4. System scalability and best practices

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1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

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Course Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 30 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 11 May 2026
Weekday Batch 11 May 2026
Weekend Batch 16 May 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Salesforce Marketing Cloud Administrator Certification

Upon completion, you will receive a course completion certificate from igmGuru validating your ability to configure, manage, and optimize Salesforce Marketing Cloud for effective customer engagement. This training also prepares you for the Salesforce Marketing Cloud Engagement Administrator certification exam.

Exam Overview

Format: Multiple-choice questions
Number of Questions: 60
Time Duration: 105 minutes
Passing Score: 67%
Exam Mode: Online proctored or test center-based
Exam Cost: $200

Salesforce Marketing Cloud Administrator Certification

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