SAP Marketing Cloud Training

8 Lesson

40 Hours

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igmGuru provides the best SAP Marketing Cloud Training online worldwide and course content is designed by certified professionals who have more than 18 years of experience in SAP Customer Experience solutions. In this SAP Marketing Cloud course, you will learn all the key topics such as Customer Data Management, Segmentation, Campaign Management, Marketing Automation, Customer Journey Management, Analytics, and more. After completing this course, person can prepare for SAP Marketing Cloud certification exams and become certified.

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Overview

Prerequisites

Any Degree or Basic Educational Qualification required
Basic understanding of marketing or business concepts
Familiarity with CRM tools or SAP systems

What Will You Learn

Introduction to SAP Marketing Cloud
Overview of Architecture and Key Features
Customer Data Management and Integration
Building Unified Customer Profiles
Customer Segmentation and Target Group Creation
Marketing Campaign Planning and Execution
Marketing Automation and Customer Journey Management
Personalization and Customer Engagement Strategies
Omnichannel Marketing and Interaction Management
Marketing Analytics and Reporting
Performance Tracking and KPI Measurement
Integration with SAP Customer Experience (CX) Solutions
Data Privacy and Compliance Concepts
Monitoring Campaign Performance and Optimization

Key Features

1 On 1 Training Option Available
24 X 7 Lifetime Support & Access
Small Batches Upto 10 Participants
Experienced & Professional Trainers
Get Certified & Get Placed
100% Job Assistance

Course Curriculum

Lesson 1 - Introduction to SAP Marketing Cloud

1. Overview of SAP Marketing Cloud

2. Key Features and Architecture

3. Role of Marketing Automation in Business

Lesson 2 - Customer Data Management

1. Customer Data Sources and Integration

2. Building Unified Customer Profiles

3. Data Quality and Data Privacy

Lesson 3 - Customer Segmentation and Target Groups

1. Segmentation Concepts and Strategies

2. Creating Target Groups

3. Using Customer Attributes and Behaviors

Lesson 4 - Marketing Campaign Management

1. Campaign Planning and Setup

2. Campaign Execution in SAP Marketing Cloud

3. Monitoring Campaign Performance

Lesson 5 - Marketing Automation and Customer Journeys

1. Customer Journey Modeling

2. Automated Campaign Triggers

3. Lead Nurturing and Engagement

Lesson 6 - Personalization and Customer Engagement

1. Personalized Marketing Content

2. Omnichannel Customer Engagement

3. Managing Customer Interactions

Lesson 7 - Marketing Analytics and Reporting

1. Marketing Performance Metrics

2. Campaign Analytics and Dashboards

3. Using Insights for Marketing Decisions

Lesson 8 - Integration and Future Marketing Platforms

1. Integration with SAP Customer Experience Solutions

2. Overview of SAP Emarsys Customer Engagement

3. Modern Marketing Technology Trends

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Course Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 40 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 28 May 2026
Weekday Batch 01 Jun 2026
Weekend Batch 30 May 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

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Want to know Today's Offer

SAP Marketing Cloud Certification

After successfully completing the SAP Marketing Cloud Training, you will receive an igmGuru Course Completion Certificate. This certificate validates your practical knowledge of customer data management, segmentation, campaign execution, marketing automation, and analytics using SAP Marketing Cloud.

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