Salesforce Marketing Cloud Intelligence Course

12 Lesson

24 Hours

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igmGuru offers the best Salesforce Marketing Cloud Intelligence (Datorama) course online worldwide. This comprehensive training program covers key topics such as integrating marketing data from various sources, harmonizing and automating data streams, building insightful reports and dashboards and leveraging AI-powered analytics for campaign optimization. Designed by industry experts with over 15 years of experience, the course equips learners with the skills to enhance marketing performance, improve ROI and make data-driven decisions. Enroll today to master Salesforce Marketing Cloud Intelligence and advance your career in marketing analytics. Prepare to ace the Marketing Cloud Intelligence Accredited Professional certification exam.

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Salesforce Marketing Cloud Intelligence Course

Overview

Prerequisites

Digital Marketing Fundamentals
Data Analysis
Campaign ROI
Customer Segmentation
Marketing Concepts
Salesforce Platform Experience

What Will You Learn

Data Integration
Data Harmonization
Analytics and Reporting
Campaign Optimization
Data Management
Platform Navigation
Connecting Data
Creating Visualizations
Strategic Planning
Utilizing AI
Budget and Pacing

Benefits

Marketing Data Analysis Skills
Campaign Performance Optimization
Marketing Automation Expertise
Salesforce Platform Proficiency
Career Advancement Opportunities
Dashboard and Reporting Skills

Who Should Enroll

Digital Marketers
CRM Specialists
Email Marketers
Marketing Analysts
Business Consultants
Salesforce Administrators
Salesforce Developers
Data Analysts
Marketing Managers
Career Switchers

Tools and Technologies Covered

Marketing Cloud Intelligence (Datorama) platform
APIConnect & prebuilt API connectors (Google Ads, Facebook Ads, GA)
TotalConnect & LiteConnect for data import and harmonization
Data modeling and harmonization tools (data streams, calculated measures/dimensions)
Data visualization tools (dashboards, Data Canvas, custom widgets)
Reporting and analytics (pivot tables, KPI monitoring)
AI-powered insights (Einstein Marketing Insights, SmartLenses)
Activation and collaboration tools (Activation Center, workflow rules, sharing insights)

Key Features

Flexible Schedule
24 X 7 Lifetime Support
100% Job Assistance
Experienced & Professional Trainers
1 On 1 Training Option Available
Small Batches Upto 10 Participants

Course Curriculum

Lesson 1 - Introduction

1. Overview of Salesforce Marketing Cloud Intelligence

2. Platform Access and Hands-on Setup

3. Users, Roles, Permissions and Business Units

Lesson 2 - Data Integration

1. Connecting Data Sources via API and Connectors

2. Using TotalConnect and Other Integration Methods

Lesson 3 - Data Harmonization

1. Mapping and Normalizing Disparate Data

2. Creating a Unified Marketing Data View

Lesson 4 - Data Management

1. Automating Data Streams and Workflows

2. Managing Data Refresh and Validation

Lesson 5 - Analytics and Reporting

1. Building Custom Reports

2. Creating Pivot Tables and Data Visualizations

Lesson 6 - Dashboard Creation

1. Designing Interactive Dashboards

2. Customizing Widgets and Visual Reports

Lesson 7 - Campaign Performance Analysis

1. Measuring Campaign ROI

2. Optimizing Campaigns Using Data Insights

Lesson 8 - AI and Machine Learning

1. Utilizing AI-Powered Insights

2. Applying Machine Learning Features for Marketing

Lesson 9 - Budgeting and Pacing

1. Managing Budgets Using the Transparency Center (NTC)

2. Campaign Spend and Pacing Controls

Lesson 10 - Strategic Planning

1. Leveraging Data for Marketing Strategy

2. Using Insights to Inform Decision-Making

Lesson 11 - Real-World Use Cases

1. Practical Case Studies

2. Best Practices for Marketing Intelligence

Lesson 12 - Final Project and Assessment

1. Hands-On Project: Data Integration to Reporting

2. Comprehensive Course Assessment

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1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

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Course Fees

Online Class Room Program

US $ 999.00

100% Money Back Guarantee

Duration : 24 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 05 Jul 2026
Weekday Batch 06 Jul 2026
Weekend Batch 11 Jul 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Salesforce Marketing Cloud Intelligence Certification Online

Our training prepares you for the Salesforce Marketing Cloud Intelligence Accredited Professional certification exam. Below are the details:

Marketing Cloud Intelligence Accredited Professional

Exam Format:

Exam Mode: Online
Question Type: Multiple-choice / Scenario-based
Duration: 90 minutes
Passing Score: Approximately 67%
Language: English

This certification validates your expertise in data integration, harmonization, analytics and campaign optimization using Salesforce Marketing Cloud Intelligence (formerly Datorama). It is ideal for marketing analysts, Salesforce partners and professionals working with marketing data.

Salesforce Marketing Cloud Intelligence Certification Online

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Salesforce Marketing Cloud Intelligence Course