Mailchimp Course Online

9 Lesson

20 Hours

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Mailchimp Training helps you learn how to create and manage professional email marketing campaigns using Mailchimp. In this course, you will learn audience management, email design, automation workflows, segmentation, and campaign performance tracking. You will also learn how to analyze reports and improve email marketing results using data-driven strategies. This course provides practical, real-world knowledge to help digital marketers and business owners use Mailchimp effectively for customer communication and business growth.

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Mailchimp Training Overview

This Mailchimp course is designed by industry professionals with real-time marketing and teaching experience. The Mailchimp course follows current email marketing standards and focuses on practical, job-ready learning. After completing the course, you can apply Mailchimp skills in professional marketing roles and live projects.

Prerequisites

Basic computer skills
Basic knowledge of internet usage
Active Mailchimp account
Valid physical business address
Basic understanding of email marketing concepts

What You Will Learn

Mailchimp account setup
Mailchimp dashboard navigation
Audience management
Contact importing (CSV/Excel)
Signup form creation
Tags and segmentation
Email campaign creation
Email template customization
A/B testing
Marketing automation workflows
Customer journey setup
Landing page creation
Campaign analytics and reporting
Email performance metrics tracking
Email marketing compliance and anti-spam regulations

Key Features

Instructor Led Training: 20 Hrs
100% Job Assistance
Get Certified & Get Placed
Experienced & Professional Trainers
1 On 1 Training Option Available
24 X 7 Lifetime Support & Access

Course Curriculum

Lesson 1 - Introduction to Mailchimp Platform

1. Mailchimp account setup

2. Dashboard navigation

3. Mailchimp pricing plans overview

4. Understanding audiences and contacts

Lesson 2 - Audience Management and List Building

1. Importing contacts via CSV and Excel

2. Creating signup forms

3. Tags and segmentation

4. GDPR and permission-based marketing

Lesson 3 - Email Campaign Creation

1. Creating regular email campaigns

2. Using Mailchimp email templates

3. Drag-and-drop email builder

4. Preview and test emails

Lesson 4 - Email Design and Content Optimization

1. Customizing email layouts

2. Adding images and call-to-action buttons

3. Personalization tags

4. Mobile optimization

Lesson 5 - Automation and Customer Journeys

1. Setting up automated emails

2. Email automation

3. Customer journey builder

4. Trigger-based workflows

Lesson 6 - Landing Pages and Forms

1. Creating landing pages

2. Embedded and pop-up forms

3. Lead capture strategies

4. Basic website builder features

Lesson 7 - A/B Testing and Campaign Optimization

1. Subject line testing

2. Content variation testing

3. Send time optimization

4. Performance comparison

Lesson 8 - Analytics and Reporting

1. Open rate and click-through rate analysis

2. Campaign performance reports

3. Audience insights

4. Exporting reports

Lesson 9 - Email Deliverability and Compliance

1. Anti-spam regulations

2. CAN-SPAM compliance

3. Managing unsubscribes

4. Improving email deliverability

Talk To Us

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1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

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Course Fees

Online Class Room Program

US $ 799.00

100% Money Back Guarantee

Duration : 20 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 09 Jul 2026
Weekday Batch 13 Jul 2026
Weekend Batch 11 Jul 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

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Mailchimp Certification

igmGuru provides a Course Completion Certificate for the Mailchimp Training. This certificate confirms your practical understanding of email marketing campaigns, audience management, and marketing automation using Mailchimp. It helps strengthen your profile for roles such as Email Marketing Specialist, Digital Marketing Executive, Marketing Automation Specialist, and CRM Executive.

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Mailchimp Course Online