Braze Training and Certification Course

Braze Training by igmGuru helps you master customer engagement, marketing automation, and personalized communication using the Braze platform. Learn how to create and manage multi-channel campaigns across email, SMS, push notifications, and in-app messaging. Gain hands-on experience with audience segmentation, customer journeys, automation workflows, personalization, and campaign analytics. This course is ideal for marketing professionals, CRM specialists, and growth teams looking to improve customer retention and engagement outcomes.

Prerequisites

• Basic computer knowledge
• Basic understanding of email, mobile apps, and websites
• Basic idea of digital marketing or CRM (helpful but not mandatory)
• Interest in customer engagement and marketing tools

What You Will Learn

In this training program, you will acquire industry-ready skills to accelerate your career in this competitive world.

• How Braze works and how customer data is utilized
• Campaign creation and management processes
• How messages are delivered across channels
• Understanding users, segments, and attributes
• Creating email, push notification, and in-app campaigns
• Campaign scheduling, automation, user targeting, and personalization
• Basic analytics, performance tracking, and best practices for customer engagement

Why Choose Braze as a Career Skill?

Learning Braze will provide you with career advantages in the long run. Here’s why choosing Braze as a career skill can benefit your professional growth.

• High demand in the marketing technology field
• Used by international companies
• Combines marketing and technology skills
• No heavy coding required
• Strong career growth opportunities

Course Objectives

This Braze training equips professionals with the skills needed to create personalized customer engagement campaigns, automate marketing journeys, and improve customer retention using a leading customer engagement platform.

• Understand Braze platform architecture and capabilities.
• Create multi-channel customer engagement campaigns.
• Build automated customer journeys.
• Implement audience segmentation strategies.
• Leverage personalization and behavioral targeting.
• Measure campaign performance through analytics.
• Improve customer lifecycle management.

Who is This Course For?

As businesses increasingly prioritize customer engagement, Braze expertise has become highly valuable for marketing and customer success teams.

• Digital Marketers
• CRM Specialists
• Marketing Automation Professionals
• Customer Success Managers
• Marketing Analysts
• Growth Marketers
• Campaign Managers

Tools and Technologies Covered

Gain practical exposure to customer engagement technologies used by leading brands.

• Braze
• Customer Journey Builder
• Email Automation
• Push Notifications
• In-App Messaging
• Customer Segmentation Tools
• Marketing Analytics
• Campaign Reporting Dashboards

Career Outcomes

Braze professionals help organizations improve customer engagement, retention, and lifetime value.

• CRM Specialist
• Marketing Automation Specialist
• Lifecycle Marketing Manager
• Customer Engagement Manager
• Digital Marketing Analyst
• Growth Marketing Specialist
• Retention Marketing Manager

Why Choose igmGuru for this Braze Training?

igmGuru's Braze training helps professionals master customer engagement strategies that drive measurable business outcomes.

• Practical Campaign Scenarios - Learn through real-world marketing use cases
• Platform-Focused Training - Master Braze features and workflows
• Industry-Aligned Curriculum - Stay updated with modern engagement practices
• Expert Guidance - Learn proven customer retention techniques
• Hands-On Exercises - Build confidence through practical implementation
• Career Development Support - Strengthen your marketing technology expertise