Adobe Marketo Training Online

SKU: 3348
9 Lesson
|
20 Hours
igmGuru offers Adobe Marketo training to help you understand and effectively use marketing automation with Adobe Marketo Engage platform. This instructor-led course is delivered by industry experts with over 20 years of experience in digital marketing and marketing automation. We provide this course with live classes and hands-on projects that prepare you for roles like Marketing Automation Specialist, Marketo Consultant, Digital Marketing Manager, and CRM Integration Expert.

Adobe Marketo Course Overview

Adobe Marketo Engage training teaches you how to use the Adobe Marketo platform for marketing automation. Marketo helps organizations automate email marketing, lead generation, lead nurturing, and customer engagement.

After completing the training, you will be prepared to appear for the Adobe Marketo certification exam, which validates your skills and strengthens your professional profile in the marketing automation industry.

Prerequisites

  • Basic digital marketing knowledge
  • Familiarity with CRM systems
  • Basic computer skills

Who Should Enroll

  • Digital marketing professionals
  • Marketing automation specialists
  • CRM and marketing operations professionals
  • Email marketing managers
  • Demand generation and growth marketers
  • Freshers and career switchers
  • Entrepreneurs and business owners

Objectives of Adobe Marketo Course

  • Learn the end-to-end process of marketing automation using Marketo
  • Create and manage email marketing campaigns
  • Understand lead lifecycle management and campaign optimization
  • Automate marketing workflows and customer journeys
  • Learn CRM integration for aligned sales and marketing operations, such as Salesforce
  • Analyze campaign performance using reports and analytics
  • Earn Adobe Marketo Certification to boost your career

What Will You Learn

  • Using Adobe Marketo for automation
  • Creating and managing email campaigns
  • Lead generation, nurturing, and scoring
  • Building and automating marketing workflows
  • CRM integration (Salesforce)
  • Campaign performance analysis

Tools & Technologies Covered

  • Adobe Marketo Engage
  • Salesforce (CRM integration)
  • Email marketing automation tools
  • Reporting and analytics dashboards
  • Workflow automation features

Career Opportunities After Marketo Certification Course

  • Marketing Automation Specialist
  • Marketo Consultant
  • Digital Marketing Manager
  • CRM Integration Expert
  • Campaign Manager
  • Email Marketing Specialist
  • Marketing Operations Manager

Key Features

Course Curriculum

1. Overview of the Adobe Marketo Engage platform
2. Key features and benefits of marketing automation
3. Role of Marketo in digital marketing and lead management
4. Introduction to Marketo’s user interface and dashboard
1. Account creation and configuration
2. Understanding Marketo’s Admin Panel and settings
3. Integrating Marketo with CRM systems (e.g., Salesforce)
4. Defining user roles and permissions
1. Creating and importing leads
2. Lead scoring and segmentation techniques
3. Setting up lead nurturing workflows
4. Managing lead lifecycle stages
1. Creating email templates and campaigns
2. Personalizing email content for different segments
3. Managing email deliverability and spam filters
4. Setting up A/B testing for email campaigns
1. Understanding Smart Campaigns and Triggers
2. Automating marketing workflows in Marketo
3. Using smart lists and filters for targeting
4. Scheduling and launching campaigns
1. Designing custom landing pages in Marketo
2. Creating and embedding forms on landing pages
3. Setting up form actions and validation
4. Optimizing landing page conversion rates
1. Overview of Marketo’s reporting tools
2. Analyzing campaign performance and KPIs
3. Customizing and saving reports
4. Tracking ROI and campaign effectiveness
1. Integrating Marketo with CRM systems (Salesforce)
2. Connecting Marketo with social media platforms
3. Integrating webinar tools with Marketo
4. Using Marketo APIs for advanced integrations
1. Advanced segmentation strategies
2. Using tokens for email personalization
3. Setting up recurring campaigns and automation
4. Working with dynamic content in emails and landing pages
Talk To Us

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1-800-7430-173 (US Toll Free)
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Adobe Marketo Online Course Fees

Online Class Room Program

US $ 799.00
100% Money Back Guarantee
  • Duration : 20 Hrs
  • Plus Self Paced

Classes Starting From

  • Fast Track Batch 09 Jun 2026
  • Weekday Batch 15 Jun 2026
  • Weekend Batch 13 Jun 2026

Corporate Training

Corporate Training
  • Customized Training Delivery Model
  • Flexible Training Schedule Options
  • Industry Experienced Trainers
  • 24x7 Support

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Inter Mid
SoftFlex
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Want to know Today's Offer

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Adobe Marketo Certification Exams

Official certification exam name:

Adobe Certified Professional - Adobe Marketo Engage Business Practitioner (AD0-E555)

Exam Format

  • Duration: 150 minutes
  • Number of Questions: 75 multiple-choice questions
  • Passing Score: Around 70% (may vary slightly by exam version)
  • Type: Scenario-based multiple-choice questions
  • Mode: Online (remote proctored) via Adobe Certification Program

Exam Cost

  • Typically USD 125–180, depending on your country and region.

Advanced Adobe Marketo Engage Certification Exams

Other advanced certifications related to Adobe Marketo Engage include:

  • Adobe Certified Expert - Adobe Marketo Engage Business Practitioner (AD0-E559)
  • Adobe Certified Master - Adobe Marketo Engage Architect (AD0-E556)
Adobe Marketo Certification Exams

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