Salesforce Marketing Cloud Next Training

4 Lesson

30 Hours

Add to Wishlist

igmGuru offers Salesforce Marketing Cloud Next Training online for professionals who want to develop practical skills in Salesforce's modern marketing platform. This course covers key areas such as Marketing Cloud Next, Data 360, audience segmentation, marketing campaigns and flows, content management, personalization, AI capabilities, and marketing analytics. Learners also explore how Marketing Cloud Next works with Salesforce capabilities such as Experience Cloud, Flow Builder, and Agentforce to create and optimize customer experiences. The training is suitable for Salesforce administrators, marketing professionals, consultants, and other professionals looking to build practical expertise in Salesforce Marketing Cloud Next.

Enroll Now

Overview

Who Should Attend?

Salesforce professionals working with Marketing Cloud Next
Salesforce consultants involved in marketing implementations
Salesforce administrators working with Marketing Cloud Next
Marketing professionals involved in data-driven customer engagement
Professionals implementing or configuring Marketing Cloud Next solutions

Prerequisites

Basic understanding of Salesforce CRM
Familiarity with digital marketing and customer engagement
Basic knowledge of customer data and audience segmentation
Familiarity with Salesforce Data 360 is beneficial
Basic understanding of Salesforce Flow and automation is helpful
No prior experience with Marketing Cloud Next is required

What Will You Learn

Explain Salesforce platform fundamentals, CRM concepts, objects, relationships, configuration, automation, security, and reporting.
Understand how Data 360 ingests, maps, models, matches, reconciles, and unifies customer data.
Trace the customer-data journey from Data Source and Data Stream through DLO/DMO, Identity Resolution, Unified Individual, Insights, and Segmentation.
Understand the Marketing Cloud Next lifecycle: data → audience → content → automation → journey → engagement → measurement.
Understand how forms, landing pages, Flow, journeys, personalization, and analytics fit into practical marketing scenarios.
Explain how AI and Agentforce can support content, personalization, campaign planning, customer engagement, and marketing operations.
Connect Salesforce CRM, Data 360, Marketing Cloud Next, and Agentforce into an end-to-end modern marketing use case

Tools and Technologies Covered

Salesforce Platform
Marketing Cloud Next
Data 360
Experience Cloud
Flow Builder
Agentforce
Einstein AI
Salesforce CMS
Tableau Next
Data Streams
Data Lake Objects (DLOs)
Data Model Objects (DMOs)
Identity Resolution
Data Graphs
Salesforce Personalization

Key Features

1 On 1 Training Option Available
24 X 7 Lifetime Support & Access
Small Batches Upto 10 Participants
Experienced & Professional Trainers
Get Certified & Get Placed
100% Job Assistance

Course Curriculum

Lesson 1 - Salesforce Foundation

1. Salesforce Platform Overview

Understand the Salesforce ecosystem, CRM concepts, core platform capabilities, and how Salesforce applications work together.

2. CRM Fundamentals

Learn how Salesforce manages customers, business records, relationships, and day-to-day CRM processes.

3. Objects, Records & Fields

Understand the building blocks of Salesforce data and how standard and custom objects store business information.

4. Data Model & Relationships

Learn how objects connect through relationships and how a Salesforce data model supports business processes.

5. Configuration Basics

Understand fields, picklists, page layouts, Lightning pages, and basic configuration concepts.

6. Introduction to Flow

Learn the purpose of Salesforce Flow and how automation can respond to records, users, and business events.

7. Security & Access Basics

Understand users, permission sets, profiles, roles, and the fundamentals of controlling Salesforce access.

8. Reports & Dashboards Overview

Understand how Salesforce data can be summarized and presented for operational and business visibility.

Lesson 2 - Salesforce Data 360

1. Introduction to Data 360

Understand why organizations unify customer data and how Data 360 creates a connected view of customer information.

2. Data 360 Architecture

Learn the major components and the flow of data through the Data 360 platform.

3. Data Sources & Data Streams

Understand how Salesforce and external customer data enter Data 360 through data streams.

4. DLO & DMO

Learn the roles of Data Lake Objects and Data Model Objects and how ingested data becomes usable business data.

5. Data Mapping & Relationships

Understand mapping source fields to the Data 360 data model and establishing meaningful relationships.

6. Data Quality & Primary Keys

Learn why identifiers, primary keys, field quality, and consistent mapping are important for reliable data.

7. Identity Resolution

Understand how Data 360 identifies records belonging to the same individual across different data sources.

8. Match Rules & Reconciliation

Learn matching approaches and how matching and reconciliation contribute to a unified customer profile.

9. Unified Individual

Understand the consolidated customer view created after identity resolution.

10. Calculated Insights

Learn how business metrics can be derived from unified customer data for analysis and decision-making.

11. Segmentation & Audience Creation

Understand how unified data can be used to define target audiences and customer segments.

12. Introduction to Activation

Learn how audiences can move from Data 360 into downstream marketing and engagement use cases.

Lesson 3 - Salesforce Marketing Cloud Next

1. Marketing Cloud Next Overview

Understand Marketing Cloud Next, its role in the Salesforce marketing ecosystem, and the modern marketing lifecycle.

2. Architecture & Salesforce Integration

Learn how CRM, Data 360, and Marketing Cloud Next work together to support data-driven marketing

3. Customer & Marketing Data

Understand how customer attributes, behaviors, preferences, and consent can support marketing decisions.

4. Audience & Segmentation

Learn to define audiences using customer data and business criteria

5. Marketing Content Fundamentals

Understand the role of content in campaigns and how reusable marketing content supports consistent communication.

6. Email Creation & Personalization

Learn email creation, personalization concepts, and customer-specific messaging.

7. Dynamic Content

Understand how content can vary based on customer attributes, audience criteria, or engagement context.

8. Forms & Landing Pages

Learn how forms capture customer information and how landing pages support campaign and lead/customer experiences.

9. Marketing Automation & Flow

Understand how automation and Salesforce Flow can trigger and manage marketing-related processes.

10. Marketing Journeys

Learn journey structure, entry criteria, activities, waits, decisions, personalization, testing, and exit logic.

11. Customer Engagement

Understand how coordinated communications can be designed around customer behavior and lifecycle stages.

12. Campaign Execution

Learn how audience, content, automation, and journeys come together to execute marketing campaigns.

13. Analytics & Performance

Understand engagement tracking and the key concepts used to evaluate campaign and journey performance.

14. End-to-End Marketing Use Case

Apply the complete flow from customer data and audience creation through content, automation, journey execution, and measurement.

Lesson 4 - AI & Agentforce for Marketing

1. Salesforce AI & Generative AI

Understand the role of AI in Salesforce and the fundamentals of generative AI for marketing use cases.

2. Introduction to Agentforce

Learn what Agentforce is, how agents differ from traditional automation, and how agents can work with Salesforce data and actions.

3. Agentforce Architecture & Capabilities

Understand the relationship between trusted data, reasoning, actions, and business processes.

4. Agentforce for Marketing

Explore how AI agents can assist marketers with repetitive tasks, customer understanding, campaign activities, and engagement.

5. AI-Assisted Content & Personalization

Understand how AI can support marketing copy, personalization, and content variations while using customer context.

6. Agentforce + Marketing Cloud Next

Learn how AI capabilities can complement Marketing Cloud Next workflows, journeys, content, and customer engagement.

7. Data 360 + AI + Marketing

Understand why unified customer data provides important context for more relevant AI-assisted marketing.

8. AI-Assisted Campaign Planning & Execution

Explore how AI can support planning, audience understanding, content preparation, and execution activities.

9. Human + AI Collaboration

Understand how marketers can combine human decisions and AI assistance while maintaining appropriate oversight.

10. End-to-End AI Marketing Use Case

Connect CRM, Data 360, Marketing Cloud Next, and Agentforce into an intelligent marketing workflow.

Talk To Us

We are happy to help you

1-800-7430-173 (US Toll Free)

+91 7240740740 (India)

Drop Us a Query

Fields marked * are mandatory

Name

Phone Number

Comments

Request For Live Demo Class

Course Fees

Online Class Room Program

US $ 899.00

100% Money Back Guarantee

Duration : 30 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 23 Sep 2026
Weekday Batch 28 Sep 2026
Weekend Batch 26 Sep 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

Want to know Today's Offer

Salesforce Marketing Cloud Next Certification

Salesforce Marketing Cloud Next Consultant Certification Exam Guide 2026

The Salesforce Certified Marketing Cloud Next Consultant certification validates skills in designing data-first marketing solutions with Data 360, orchestrating AI campaigns with Agentforce and Flow, and advising on Marketing Cloud Next architecture and implementation.

Exam Details

Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Total Questions: 60 multiple-choice questions + up to 5 unscored questions
Duration: 105 minutes
Passing Score: 72%
Question Format: Multiple choice
Delivery Method: Onsite testing center or online proctored exam
Exam Fee: $200 USD, plus applicable taxes
Retake Fee: $100 USD, plus applicable taxes
Exam Version: Aligned with the Summer ’26 release
Prerequisite: None

Salesforce Marketing Cloud Next Certification

Reviews

Login

Email ID*

Password*

Forgot Password?