Sanjay Prajapat

Sanjay Prajapat

Sanjay built his career managing digital campaigns for small and mid-sized businesses, running paid search accounts, optimizing landing pages, and tracking conversion funnels across industries. He tracks search and social algorithm updates by testing changes on live campaigns rather than assuming best practices stay static. His articles give marketers practical tactics to test the same week.

60 Articles

Benefits of Digital Marketing
By Sanjay Prajapat | October 8th, 2026

Top 15 Benefits of Digital Marketing in 2026

Digital marketing has become one of the most important growth tools for businesses today. It does not matter even if you run a small shop or a big company, digital marketing is necessary for every business today. The digital advertising industry is growing...

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SAP FICO Interview Questions
By Sanjay Prajapat | October 7th, 2026

SAP FICO Interview Questions and Answers

SAP is one of the best emerging technologies that various big companies like HCL, IBM and Accenture are implementing these days. It is helping them to integrate their core business process into one single system. Therefore, careers...

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SEO Audit
By Sanjay Prajapat | October 7th, 2026

What is an SEO Audit?

You are putting in effort to create content, but your website is still not showing up on Google's first page. This happens to many websites. Sometimes, the problem is not your content. Sometimes, the problem is that your website has hidden issues that you cannot see..

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Laravel Interview Questions
By Sanjay Prajapat | September 30th, 2026

Best Laravel Interview Questions and Answers

Are you preparing for a Laravel interview? Well, it can be a little complicated without exploring the best Laravel interview questions and answers. Don’t worry. I have collected a comprehensive list of the most asked interview questions and...

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SAP MM Interview Questions
By Sanjay Prajapat | September 30th, 2026

Top SAP MM Interview Questions and Answers

Preparing for a SAP MM interview? Good career choice, I must say. SAP MM (Materials Management) is a core SAP ERP module that manages the entire material flow, from procurement (Procure-to-Pay) to inventory and warehouse...

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what is marketing automation
By Sanjay Prajapat | September 30th, 2026

What Is Marketing Automation?

Trends are changing or rather improving constantly. One recent change that has taken the world by storm is automation. Companies benefit immensely by automating time-consuming repetitive tasks associated..

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Best Social Media Management Tools
By Sanjay Prajapat | September 28th, 2026

Top 10 Social Media Management Tools in 2026

Managing social media is no longer just about posting a photo and hoping for likes. It is about strategy, consistency, automation, analytics, and doing all of this across multiple platforms without losing your mind. Businesses today are active on an average of 8 social media platforms at the same time. If you are doing that manually, you already know how exhausting it gets....

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Best SEO Tools
By Sanjay Prajapat | September 25th, 2026

12 Best SEO Tools You Should Know About

I have used many SEO tools throughout my digital marketing executive journey. The one thing I learned is that the industry and market are always on a rapid growth. You will always have to implement the best SEO practices according to the current market trends. This requires the use of the best SEO tools that can analyze the market trends, website bugs and issues, optimization areas and more....

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What is an API
By Sanjay Prajapat | September 25th, 2026

What is an API (Application Programming Interface)?

Think about the last time you opened a food delivery app, booked a cab or transferred money from your phone. Every one of those actions triggered something invisible, something working faster than you could blink, connecting systems that were never...

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What is React.js
By Sanjay Prajapat | September 25th, 2026

What is React and Why Use It For Your App?

React is a strong JavaScript library for developing powerful and interactive user interfaces. It was developed and is maintained by Meta (formerly Facebook) and a large community of developers. It lets developers craft fast and scalable web applications..

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PHP Interview Questions
By Sanjay Prajapat | September 25th, 2026

PHP Interview Questions and Answers

Are you preparing for a PHP Developer interview? Excellent career choice, I must say. PHP (Hypertext Preprocessor) is a server-side programming language used to build scripts for dynamic websites and mobile APIs. It is cost-effective and supports various data sources like MySQL, PostgreSQL, Oracle, SQLite, Sybase, generic ODBC, etc...

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SAP Security Interview Questions
By Sanjay Prajapat | September 24th, 2026

Top SAP Security Interview Questions and Answers

Seeking a job as an SAP Security professional? Well it has become one of the most prominent careers due to the high adoption of SAP environment into different industries. These professionals manage company's most critical data...

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How to Become a Digital Marketing Specialist
By Sanjay Prajapat | September 23rd, 2026

How to Become a Digital Marketing Specialist?

At that, time every people have a Smartphone, a laptop, and a Computer so you have experienced digital marketing. It could be a text message sent in your mobile, a search result when using Google and Chat on Hangout.

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Digital Marketing Trends
By Sanjay Prajapat | September 23rd, 2026

▷ Digital Marketing Trends for 2026

Digital marketing is the core practice through which brands increase their visibility online. This helps them to get traffic that can be converted into genuine leads. In 2026, it is evolving faster than ever before. Artificial intelligence, privacy regulations...

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What is GEO? Generative Engine Optimization
By Sanjay Prajapat | September 23rd, 2026

What is GEO? Generative Engine Optimization Guide

GEO (Generative Engine Optimization) is a practice of tailoring online content so it is easily discovered, understood, and cited by AI-powered search engines and chatbots. It has clearly become a necessity to stay relevant in today’s changing artificial intelligence landscape. ...

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Impact of Social Media
By Sanjay Prajapat | September 23rd, 2026

Impact of Social Media: What It Really Does to People, Business and Society

Social media has changed almost everything about how we communicate, work, learn, and even how we feel about ourselves. As of April 2026, there are 5.79 billion social media user identities worldwide — more than two in three people on Earth. People spend an average of 2 hours and 21 minutes on social platforms every single day. Social media has changed almost everything about how we communicate, work, learn, and even how we feel about ourselves....

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GEO vs SEO
By Sanjay Prajapat | September 23rd, 2026

GEO vs SEO: Understanding the Differences

SEO has been the key to get online business for both startups and multinational companies for a long time. It was a simple game, using SEO best practices to rank on the SERP page and you will gain the traffic (customers). But the game is changing now, as artificial intelligence has changed the search behaviour with AI chatbots and search engines....

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What Is AI Optimization?
By Sanjay Prajapat | September 23rd, 2026

What Is AI Optimization?

Type a question into Google today and you may not click a single link. You get an answer on the spot, written by AI. That one shift has quietly rewritten the rules of online visibility, and it has given rise to a new discipline called AI Optimization, or AIO....

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How To Learn Digital Marketing?
By Sanjay Prajapat | September 23rd, 2026

How To Learn Digital Marketing?

When I first started learning digital marketing, I felt completely lost. I was not sure where to begin, so I explored different resources and learned as I went. Over time, I built my knowledge by reading blogs, watching tutorial videos and practicing with free digital marketing tools. Applying what I learned through hands-on experience helped me improve much faster....

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What Is E-E-A-T in SEO?
By Sanjay Prajapat | September 23rd, 2026

What Is E-E-A-T in SEO? A Complete Guide

A few months ago, I was auditing a blog that had dropped out of the top ten overnight. The content was well written. The keywords were placed correctly. But there was no author name, no sources and no way to verify who wrote it....

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What Is Email Marketing?
By Sanjay Prajapat | September 23rd, 2026

What Is Email Marketing? A Complete Guide for Beginners

Ever wondered why your inbox is still full of brand emails, even in the age of Instagram and TikTok? That's email marketing at work: sending targeted messages, like newsletters or promotions, straight to your subscribers, no algorithm required. Once someone joins your list, you own that connection....

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What Is a Web Crawler?
By Sanjay Prajapat | September 22nd, 2026

What Is a Web Crawler?

A web crawler is an automated program that discovers, visits, and analyzes your web pages so search engines and other services can understand the information available on them. Web crawling is the process a crawler uses to discover URLs, fetch their content, follow links, and send information for further processing like indexing....

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How To Become a Content Writer
By Sanjay Prajapat | September 17th, 2026

How To Become A Content Writer?

How To Become a Content Writer? This is a common question that young graduates ask. I am a content specialist who can definitely help you with that. In this guide, I will explain to you who a content writer is, their types, their skills & qualifications...

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ASP.NET Core Interview Questions and Answers
By Sanjay Prajapat | September 17th, 2026

ASP.NET Core Interview Questions and Answers

ASP.NET Core interview questions can feel intimidating if you do not know what to expect. This guide covers the most important ASP.NET Core interview questions and answers for freshers, intermediate developers, and experienced professionals. You will also find scenario-based questions that real interviewers ask at product companies and startups....

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round formula in excel
By Sanjay Prajapat | September 16th, 2026

Excel ROUND(): A Quick Guide to Rounding in Excel

Working with numbers in Excel means dealing with messy decimals. That is where the ROUND formula becomes essential. It helps you in controlling precision, cleaning up data and presenting accurate results in reports. In this guide, I will explain about...

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How to Calculate Age in Excel
By Sanjay Prajapat | September 16th, 2026

How to Calculate Age in Excel?

Excel is one of the most popular tools in the world, with its robust formulas and functions that can make complicated calculations. Calculating age is also one of its robust features that is mostly used by HR professionals tracking employee tenures, a data analyst working with demographic datasets, or someone who wants to stop doing the math manually. It is a great practical skill you should have....

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excel keyboard shortcuts
By Sanjay Prajapat | September 16th, 2026

Excel Keyboard Shortcuts

Excel is one of the most powerful tools for data organization, data analysis, and productivity. Still, navigating it with just a mouse can slow you down. That’s where keyboard shortcut keys in Excel become game-changers..

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Excel Formulas
By Sanjay Prajapat | September 16th, 2026

Excel Formulas (Basic to Advanced)

Microsoft Excel is used by almost 750 million to 1.2 billion data professionals worldwide. Do you know why? It is because of the formulas and functions it provides. Whether it is managing budgets, analyzing data..

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What Is SEO
By Sanjay Prajapat | September 16th, 2026

What is SEO (Search Engine Optimization)?

Every day, millions of people search on search engines like Google, Microsoft Bing, Yahoo, etc looking for solutions. But have you ever noticed something? Only the first few websites actually get the clicks. Most of the content just stays hidden somewhere on page two or beyond...

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best sitecore interview questions
By Sanjay Prajapat | September 14th, 2026

Top Sitecore Interview Questions and Answers

Sitecore is a globally renowned software company that is known for its offering of two products. One is a powerful CMS (content management system) and the other is a completely-adaptive DMS (digital marketing system)..

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